Variety (Jul 1948)

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with CARL HSCHER at the piano o. WORLD-FAMOUS COCOANUT GROVE AMBASSADOR HOTEL • LOS ANGELES [RIP©! Thunday.luly 15; 1948 Laine Gets Ovation in Cocoanut Grove To re-attract the younger set, the Cpcoanut Grove has further hypoed its personality-plus-band policy in bool<- ing Ffanltie Laine. . He was cheered into a half dozen encores of the bluesy- torchy repertoire, having to do sev- eral unrehearsed requests.. Thurs., July 15, 1948 FRANKIE LAINE MAY SET NEW SUMMER RECORD AT GROVE New talent policy teed off at the Cocoanut Grove Tuesday night to a smash reception. Dodg- ing the usual practice of featuring bands, Grove now is booking singr crs as the top attraction, with Fraiikie Laine' setting the pace, toplining over Shep Fields crew. Judging by. opening night reac- tion, new policy should be a high- ly profitable one and Laine will be a tough, man for any singer to follow, 'First nite crowds kept him on for almost 45 minutes with screamed demands for. any thing and everything, The Bmbom Cocoanat Grove, Hold Ambassador, Los Angelea llifa Is one of those "there's uo bwmes, like show busmeSs»Tt^riS Little mote than three years a^n tlw reviewer caught FranlJS\?^ , aays .at a defense plant while cet- i *•»« around 35 bucks a week f!«. hi I n'ghtly vocal efforts. tSLXiS itTmes wwT® approximately 100 years aeo I i! " « ' «i Kwi^'S^?^'' ""'^ a I^andful greeted w , 1 ^'""^^ "Pining was , Mends' Of Sy M^^'Lnfn* i etc, have clipfce^ J^bardo, ' »nai^y as the ;S e<«sMered by I wrong. Even the r, *« be a sho™thrar^^J?^^lFoving which is still hnw ™biz there after a solid flrsKS! | ind-soulsincSitv^th^'5 =ame heart-! pulse and vocKrmtK 'ibythmic Jur ear three yeaJTaSS^hn?"* <=«"Kbt •he Grove patron T"? ^'^er /avor waa the easv Jnl!^®,'^ bis "Which he announr^T"^ banner' iWded With the a"JStJS ON MERCURY RECORDS Personal Management GABBE, LUTZ & HELLER HOllYWOOD NEW YORK Public Relations RED DOFF-EDDIE JAFFE GENERAL ARTISTS CORPORATION