Variety (Nov 1948)

Page scan 0006 from Variety

Record Details:

Title:
Variety
Date:
Nov 1948
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (November 1948)
Leaf #:
0006
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Theatre and Vaudeville, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
November 23, 2023
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Every business has a TRADE MARK-'IVot many rate a HALL MARK It's simple to get o trade mark. Tell Uncle Sam you're going into business, regis-. ter the name, pay the fee and there you are—set to sink or svnm» A HALL mark is something else again. You Just can't BUY it. In England it's the official stamp used at the Goldsmiths' Hall, Lortdon, to mark the standard of gold and silver articles essayed by them. You can't get around that kind of weighing. In this country, the words have come to mean "a distinctive mark or token of genuineness." You can't get around that kind of weighing, eitherl And in about every country in the world, VARIETY has, for nearly 45 years now, been im- prinfed with the hallmark of distinction by the peo- ple of all showbusiness. NEW YORK 19, 154 West 46th St. CHICAGO 1, 360 No. Michigan Ave. HOLLYWOOD 28, 6311 Yucca St. LONDON WC 2 8 St. Martin's Plac* Ttalolgor Sq.