Variety (Nov 1948)

Page scan 00031 from Variety

Record Details:

Title:
Variety
Date:
Nov 1948
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (November 1948)
Leaf #:
00031
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
November 23, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Weibicstl«3s JNev«»dier S, IjMA A Service.of'RvdiD-CorporQiion of. America YES SIR, between summer and fall of 1948, NBC Television has doubled its w'eight in advertisers —a bulging increase of - more than 100% in signed network sponsors. ITEM: many of the largest and most experienced advertisers in the nation—like Procter & Gamble, Philco and Colgate-Palmolive-Peel. They're spending more and more money {neic money in addition to radio funds.) on NBC Network Television shows. ITEM; lele\ision sponsors new to the medium—recruits from printed media like Bales Fabrics, Bigelow- Sanford Carpel? and Disney Hals. Disney, confident of blanketing 80% of ils market viixh tele-\isioh, now allocates the major pari of its advertising money there. ITEM: television film recordings to carr}' the message beyond the limits of the present NBC Eastern Television NetAvork—until the day when sight-and-sound wU be linked diieclly from coast to coast. ITEM: today, more net^vork sponsors than all other tele- vision networks combined—and NBC all but sold out in the eveniiiji hours. Yes sir, it sure has groA\n—grown in wealth of program material and versatility for viewers as it increases ill proved Falcs effecliNcness for advertisers. 19-18 is the year for America's No. 1 Television Network.