Variety (Nov 1948)

34 RADIO Weflnesday, November S,< 1948 Radio Reviews Continued from: p^go ill out" order came a. half-hour from the field. Crew was of .mixed na- tionality, he said, and was proud of their pinpoint bombing of Arab positions done at one time by means of Piper Cubs. fancy later on. That goes for sport casts, boih AM and TV. WFlL's'Woman of Year' ■J■■:::■.> ^:/:Philaddphia,::Noy.-^.V'!; iihice IVeS; who-conducts "Eyei'y- woman's Hour'' oyer WFIL, TVl6n- day through , Friday, has been \ named "Business Woman of the I Year,'' by the Business and Profesr 'sional Woman's Club of Philadel- Mark Goodson, radio producer jphia. who launched the ninent give-1 Miss Ives received the award at aw!jy epidemic with "Stop the Mu- g banquet staged by the club m Best example of how Israel has sic" and other such type shows, j.onnection with National Business progressed was found In the words ; stiil- defends his program stable as . women's week The citation was of one of the plane Hostesses. As, being "good entertainment." Slap- ,^ . j gg ..j,, ,.ecog- quoted by Straus, she referred to ] ping down the giveaway critics on IPresenita lo ive» a the early days of the war "when , Andre Bardch-Bea Wain's show on we fought with our bare hands, but now we have planes," Tel Aviv's brisk night life, Straus said, is somewhat incongruous for It's hard to believe that such gay scenes are only a few miles from bitter fight- ing. Two minutes of news read from New York might well be elim- inated to make better use of the commentator's observations from Israel. For much of the press agency material is available. in the newspapers and the on-the- spot stuff has a human element not found in ,the dry news reports. Straus, incidentally, laid the groundwork for the series and Ar- thur Holzman,. former Mutual Pal- estine correspondent, will carry on within a few days. Gilb,. I Followup Comment \ Ellin (Mrs. Irving) Berlin manl- WMCA. N. Y., last week, Goodson denied that his shows are "buying" audiences and cited facts and fig- ures to prove his case. The Ameri- can people :are nierchandisethappy, he said, and second to winning themselves, they like to hear of other people taking the prizes awdy. Unveiling the' machinery behind "Stop the Music," Goodson said that "malicious" persons were spreading false rumors about the program lining up all winners in advance of the program. It ain't so, he said. As for the ribbing his show has been receiving from Fred Allen, Jack Benny, Milton Berle, et al, the producer said it was a tribute to his program's pulling power. (Mebbe so, but for the first time last Sunday (30), Fred Allen ' moved ahead of "Stop the Music" in the Hooperatings.) presented nition of her nationally known work in the field of broadcasting, for her invaluable aid in relieving the distress of underprivileged children and for her cooperation with the clubwomen of Philadel- phia." Women B'casters To Hear Dorothy Lewis San Antonio Nov. 2. Stanton Had Idea 2 Years Ago Not generally known to the trade is the fact that almost a year ago, ABC, taking advantage of the NBC-CBS "no transcription" ' edict, sought to inaugurate a summer replacement schedule of tran- scribed repeat shows, similar to the plan which Columbia and NBC are now planning to put into operation. . ABC plan was to utilize NBC's array of top comics, making sep- arate deals with the agencies, clients and talent involved. But ABC never got as far as discussing it with NBC execs because of mul- tiple bugs that crept, into the scheme, and the project was aban- ■ doncd. It's known, too, that CBS prexy Frank Stanton, as early as two years ago, was playing around with the transcribed repeat idea as part of an overall program pattern which would eventually cancel out the network transcription ban. Radio's 'Big Time' Continued from page I knowledge of Columbia's action. Oddly enougli, NBC, wiliiout any was all set to spring its new policy last Thursday (28), but held off on Dorothy Lewis, coordinator of J its annpuncement pending definite Women's broadcast's for the I clearance from the talent unions United Nations; will attend, and address the third annual confer- for fear that snags might develop. In only minor details do the NBC Radio I Violet Short, of KTSA here, 13th District Chairman, include Lucille Shearwood, New York, .Editor of encc, 13th District, Assn. of Wo- and CBS plans differ, but they both men's Broadcasters, NAB, to be ' add up to the same sweeping sched- held here Nov. 6 and 7, | "le providing for a summer re- Other speakers announced by j Placement semester in which the - - -. - ' two networks' top personalities woiild rejprise, M^ia' ttahscrt^ their best shows. , Whereas the CBS plan would limit such play- backs to programs of the current season, NBC polity, ifs'undcrstood, "JSrosdwAy ' &nd Vine *' ^^^^^^ , , Harris' five-minute afternoon cross- W^^-'. "Baby Food Bulletin'' and the-board chitchat with film celebs I promoter of "National Baby over CBS, liopped up With Bette! Week"^ Miss Pat Griffi^^^^ - ^ , . . , Davis on its Thurs. (28) broadcast. | tor of Women's Activities, NAB,' would permit repeats of shows from fested her show business training | Actress proved a polished guest Washington; Seymour Andrews,' previous seasons as well, and background twice with excel-,! and confided that she was making i T e 1 ev i s i o n program director, ! In other respects, to6, the CBS lent pitches on behalf of the Girl- her first extended visit to New WBAP - TV, Fort Worth, and formula goes beyond the proposed Scouts movement in which she is ■ Jf"^!^10. years- Appropriately ; Thomas D, Ri.shworlh, Director of, NBC pattern, permitting tran- prominent. As chairman of the Sfy V.^^fTLr^'J'^^l^. 'X^^^''^^^^ ""^^^ '''"^^^tZtt ^T^^^^^^ Scouts' public relations bureau, j comedy, "June Bnde," at the' ""^I ^^"^ season if an an peisonality Strand, N. Y., whose, preem was I the authoress-wife of America's No. 1 -songsmith was both tele- genic and artteulate on a dual "We, the People" radio-TV sjhot last week, as veil as with Tex & Jinx's NBC vs. Agencies Continued Irani page 2$ j duly noted Miss ^ Davis confined herself to some brief comments on F.dith Head's costumes and also referred vvct-i^ v tiL t.c v,.i,.i x^.v v,c ^..x..., t^o 'ier ' happy, normal exi-stence" , , Sunday noon show which proved ' which she leads at the studio bun- ^ agencies to hesitate before assign one of the best interviews the I galow when working on the lot, her ing their top-salaried radio execs McCrarys iiave ever done . . . Why ''Ofie at Laguna and still another to TV production. . do tootbaU announcers obliterate | domif||.e JnNw^ Save, with Vic McLeod and Sam Car- the announcements 1 wants to split up his layoff period. ! The Best of Jack Benny average of its flock of top-priced Thursday niglit comics and pro- grams, including Al Jolson, Burns & Allen, "Aldrlch Family." "Seal- test Variety Show," "Screen Guild. Players" and Fred Waring, all of whom thus far have been taking a. Hooper beating from CBS's low- cost opposition. NBC realizes. it may take another six to ■ eight weeks for the Thursday $100,000 talent lineup to .liit its Hoopet stride, but also concedes 'that It. Jolson, B&A, etc., were spotlighted throughout the summer with.tran-«? scribed repeats, it v/ould not only give July-August-September listen- ing a_ strictly ; bigtime aura whiclt. would invite better, summer Hoop- ers, but would enable them- to bounce into the new season with heightened impact. Lou Frankel to RRN . ; \;\ -;.'Itbacav:> Nov. . 2.- Lou ■ Frankel has resigned as Lifting of the "no transcription" | commercial promotion man. lof , - Save „i^ty yi,, irjii,ijcu <iiiu oaiu ar- 'orscores'heard \ ^9'" "^^^ ^^^'i^t i»<io and an occa- ' ter'Vlready working with ithe NBC- rather d.sUnctly over the V-!^-^y^'^fTfl:''t^T^i,}^^^^^^ TV programming Itaff Blackburn terns on tlic respective gridirons "^' "^"^ ni(,rfiiin.p a\ wm ban would, for example, pernlit , Lucky Strike to fill in the 13-week _ ; Jack Benny vacation with a tran- scribed cavalcade of theitop Benny, shows, instead of putting in a sut>-' stiiute show of a somewhat more dubious; nature.' The NBC plan would involve 17 WHCU, the Cornell U station, to join Rural Radio Network, the-New York state web of FM outlets, as director of promotion and public relations, Frankel, joined WHCU in June. 1946,' as continuity director aftef earning his sti-ipes as a trade paper by plugging a commercial? And I then they.turn around and repeat, the Sam^i info .when it suits their:, WANT SANTA CLAUS as a CHRISTMAS VISITOR? Enchant your child this Christmas season by making reservations now for a personal per- sonalized visit by Santa Claus in your own home. Santa also avail able for parties any- where. Visits Dec. 1st through Dec. 30th. Call SANTA'S HELPERS Inc. 33 West 58th Street New York 19, N. Y. Telephone: PLaza 9-1218 Jack Barry, Chairmaq Rdbert Strauss, Pi*e$.: ; Circling the Kilocycles [ disclosed that Jonathan Caldwell, former cartoon and d-irif f< pvrtpi+ 52-weck schedulp, with 14 on the with Walt Disney Productions and Columbia roster N\ho in past years ; the Harman-Ising studios would shows ot clients buying time on a i i.^^ip editor. During the last global i arrive in N- Y.;-.Soon v lo join the ; department. He's to be assigned Greensboro, N. C.—Hearing was the preparation of a series of in- conducted here last Friday i29) on, terpretive ballet shows. Carter is application of GUbert^ M. ■ currently handling most of the " iters: the llulchibon for an FCC permit to adaptation of fuU-lcngth legiter nn fnl lori tYiln the "Philco Television Plav operate on unlimited time at 1,400 «„j ht^t i i * i kc. Hutchison since 1938 has beeni^'^"^f, produces Ad- with WBIG here as commercial I ""^f'^ Welcome Aboard ' show, as NBC and CBS are bluenrint manager Judee J Fred .Tohnson i ^^'^ writing original material i P'"^"^^^*''", V oiueprini of M.ngton.^who conducted tSe i f"'" other legit programs on NBC- the plan strictly on an exper, hearing, will submit the testimony TV. Blackburn himself, has had have retained time segments dur- ing the sununtr for minor-budget- ed programs. Immediate reaction among agen- cies, clients and talent to the CBS pitch more or Irss supported the move,' with iiiicliliood tliab the'.NBC overtures, once they are officially announced, will similarly meet with approval. . It's understood that fracas he was m the ETC as a war correspondent. . ^ .- , Columbus, 0,r—Morton K. "Rus-, ty" I'arlicr, orchestra-leader, is re- luming to radio work as a member of the sales staff of WVKO, new • Columbia station expected to be- gin operations about mid-Novcm- beiii ■ ■ V- -■ " [to the FCC for-deci.sion. Hutchl sonwants a 250^watt station, which he would affiliate with the Mutual network. ' New York—John V. B: Sullivan 1 has been appointed an account ] exec at WNEW, aGcording to an announcement by Ira Herbert, v.p. I in charge of Sales. Sullivan has I been Director of Promotion at i WNEW for the: past six years : Robert D. Gutlirie ' " considerable film production ex- perience and resigned ivis post as Coast: veepee of the J. Walter Thompson agency to join NBC. Show featuring Miss Pickens, ac- cording to Blackburn, is to be titled "18th Century Drawing Room" and will feature the singer doing songs against that background in a .15- minute once-weekly presentation. Ripley show, to be produced in con- junction with Doug Storer, Will ^-^.^■^K^^. v.,,^^..„.w, formerly Pro-; , ,^ , . ^ „ . motion Manager of Elks magazine, demonstrate generally the cartoon mental basis, contingent on audi- ence acceptance, with the idea to be abandoned if it doesn't jell. Petrillo Says OK Already While NBC was hesitant last week to reveal its plan because of possibleMinion repercussions,'nota« bly from American Federation of Radio Artists and the Radio Writ- ers Guildi particularly in respect to second performance rights and fees, the American Federation of Musicians, it's understood, has al- ready given the nod. In contrast t^e NBC desh-e to make the at WNEW. ' include a dramatic skit, based on ■ transcribed schedule union-proof, ' .such titles as "The Unhappiest Man ■ CBS is taking the position that the Pittsburgh-Harry Dangerfield, the World," which was staged for i agencies and talent involved can KDKA .salesman for the last five the audition show. It's to be a half-j straighten the matter out among : years, has resigned to go with ' ''O"!" P^^osram; Also in the works ! themselves. 'Pittsburgh Plate Glass Co. Cleda is a five-minute across-the-board! The "transcribed repeat" formu- Clark and Jack Beattie have ' strip for local N. Y. audiences, has- 'a to achieve year-round lop radio [ landed a ne.w: commercial, "Don't l ed on Cue mag's coverage of res- is seen as the answer to a number Say Hello," for Port Pitt Bedding , taurants and niteries in the city. , of radio's needs. But primarily it's ' Co. over WPIT. It's a telephone j i interpreted as radio's an.swer to ^''^ jnomings week-1 Des Moines—Charles M. Butler, the expanding television Inroads; a ' approved transfer of has been appointed a sales rep of recognition of the fact that radio WJAS here and WIIJB in Greens- iJKRNT, under Paul M. Elliott, com-' can no longer afford to permit even FAMOUS burg. Pa , from the late H J. Bren-1 mercial manager. Elliott was for- jnen to executors of his estate, H. |merly local sales manager for the Kenneth Bremien, a son, and a;station. KRNT sales vacancy was daughter, Margaret H. Brennen. ! created by the recent transler of Elder Brennen, who founded both|Arden Swisher to WOL, Washing- ' stations, died few weeks ago. i ton, D. C. ! From the Production Centres Continued from page ZZ ; Man last March, stiU works in a department store here and lives in the same small apartment. Except lor a fur coat, tele set and a sewing machine she turned all her loot over to a lawyer for sale. Taxes will eat up about $8,000.. . RusscI Salter has applied to I''CC for a new 500- watt AM daytimer in LaGrangc, 111. .. General Electric and five of its local dealers' are bankrolling WIND'S "Morning Caravan" .. Quiz Kids Darice Riohman and Korhelle Licbline will be heard this season as piano i()loi-,K v ilh tlie Chi Symphony Orch's Young People's Con- certs "Norliiwoslorn Reviewing Stand" started its l,'5lh year Sunday (31) Richman Bios, began sponsoring Jim Ilurlbut's six-a-weck newscasts on WM,\Q Nov. 1 . Olga Ledenc back as NBC nurse after several months on leave of absence with the Red Cross "Sky Kim;' contest for kids ofTers 1,002 prizes . Paul Dainai, former radio ed, is among the nine named as director of WMOR, new FM'er set to tee off here, a seasonal slough-off if it wants to keep the heavy: bankroUers in line. To "protect radio," it's recognized,' the highest possible Hoopers and audience pull must be maintained at all times and at all co,sts. Beer Vlu^s That Reallr Pay Off It's also seen the answer to the, merchandising of specific products. I as, for example, in the case of' Pabst, which plunks down $20,000 ' I weekly for the Eddie Cantor Show, : olily to have Cantor go olT for the summer when the emphasis on the Pabst plugging should hit its maxi- mum level. ' ' |; ;;Caht6r'himspTf, In :a A^amety. iri-' terview a jcar ago. tipped off his desire, and that of his bankrollcr to circiSit the network through the suminer months if a proper formula could he achieved, pointing out that the audience is alvvays there if ^'ood summer programming was on ;\tap,:'.' 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