Variety (Nov 1948)

28 RAHIO Ve«ltt«aday, November 10, Hk4|l Estimated Weekly Network Program Costs: 1948-'49 JSighttime and Daytime Overall Costs Include Production Exitenses, Actors, Musicians, Writers, Royalties, Freelance Directors, Transportation, Prizes, Etc., But ISot Commercial Announcers, Agency Directors, Agency Commission or Time Cliarges Agencies listed by vntiali cue Dancei-Fitzgerald-Sample, Foote, Cone Sc Belding, Dohetiy, Cliff0)d k Shenfield, Batten, Bat ton, Dvrstme &. Osboin, SuUuan Slaiiffei, Colicell L BayUs {."Pioduced wide) (,eneial dueUwn of Fiank & Anne Huiiniicit) NET- PROGRAM WORK Abbott & Costcllo ABC Aldrich Tamily .. IvBC Alka^Seltzer Time CBS f red Alleh NBC Mel Allen , IMBS : American Album . ^ ... NBC American Forum , MBS American Radio Warblers MBS Amos 'n' Andy CBS Archie Andrews NBC Jack Armstrong i ABC Aunt Jenny CBS Gene Autry CBS Backstaee Wife NBC Band of Amei-ica NBC Beiiind the Front Pare .... MBS Jack Benny NBC Jack Berch NBC JEdrar Bergen NBC Better Half MBS Beulah CBS Bir Sister CBS BiK Story NBC Blc 'I'own NBC Blondie NBC Break the Bank ABC Breakfast Club ABC Breakfast in Hollywood . ABC Bride tc Groom ABC Brighter Day NBC Burns & Allen :NBC Judy Canova NBC Eddie Cantor NBC Capt. Midnieitt MBS Carnegie Hall ABC Jack Carson .. CBS Nick Caitcr MBS Cavalcade- of America.. ... NBC Carmen Cavallaro NBC Challenge of the Yukon ABC Champion Roll Call ABC Checkerboard Jamboree . : . MBS Christian Science Monitor;.: . ABC Club 13 CBS Club Time , . .ABC Conlrntrd Hour NBC Counteispv , ... ABC County I air , CBS Clime Photographer . . CBS Betty Crocktr AliC Biiig Ciosbv MiC Cuitaiii lime NBC Stella Dallas . NBC \ic Danione > .... NBC Pate With Judy ... , NUC Dennis Day " .. N BC Double or Nothing Jlorton Downey M5C Dr. CliiKitian CBS Di. 1. Q, ■ . , NBC Dr. I. Q,Jr , . M3C Nora Dralte C US ABC Alex Drcicr , NBC DhITv's Ta\tin . NBC Jimmy Duiante NBC IJpitnc 'theatre CBS FB.I. ni IVace & War CBS Faniih lIouL of Stars C BS Fat Man MiC Fa^e-Haiiis NBC Fe&tnal of Song CBS Fibber & iMolly . NBC Jimmy Tidier ABC Fiist Nishtci CBS Fishing &, Hunting Club IVIBS I Old Ihtade CBS Fiont I'ase 1 aiioll NBC .Dorothy I'lildhciin. ..... — ABC Aithni GacUi \BC Came of the Week .. ABC Gansbuslpis .. ABC Gillette I nlits . ABC Give &. 'lake . CIJS Aithui Gfldrre> C]3S Arthur GodI rev's Talent Si'oiiis C BS Grand Central. Station. CBS Grand OJe Opry NBC Grand Slam CBS Creat Gildci sleeve \BC Great Scenes fiom Great Piav«! MBS Greatest Story ABC Guiding IJght CBS Hallmark Playhouse CBS David Uarum CBS Bob Hank NBC Crabrlel Heatter MBS 13 500 13 500 9 000 4 -)00 10 000 4 300 11.500 4 230 14 000 3 500 3 000 2 500 15 000 2 230 500 bOO 3 000 5 000 3 500 3 500 2 500 2 300 5 000 6 500 2 500 5 000 4,3t)0 11 000 10 000 5 000 2 500 5 000 2 500 5,500 5,000 COST SPONSOR i8 000 Co op 10 000 Geneial l-ooiis 6 .500 Miles Labs 25 000 Foul 750 USAAF 5,500 Ba.\ei-Phillips 1 000 Uiuveisal Cai loading ■ 750 . America n Bird Products, 22,000 Lever Bios, 1,250 Switl 2,000 Geneial Mills 2 750 Le\er Bios 6,000 Wiigle\ 2,500 L\ons-Phillips .... 5,500 Cities Service 1,500 Mutual Benefit 25,000 Luckv Sliike 3,500 Puulenlial 25,000 Slandai d Bi an(K 1000 VoKiple . . 8,000 PtoLlci & Gamble 2,500 Procter & Gamble 7,500 Pall Mall .,., 5 500 Le\ei Bios 9 500 Colgate 4,000 Bristol Mvei s 2,500 SwiJt General Mills Philco 4,000 Co op 3,800 Sterling l>rug 2,000 Procter & Gamble ... 16,000 General Foods 11,500 Colgate . . 20,000 Pabsl 2,750 Wandci Co & Co-op . 6.500 American Oil . . . .-, .. .. . 9 000 Geiici.ll roods 2 000 Cudahv Packing 15,000 Du Pont 3 000 Le\\is-Ho«e 1,750 Quaket Oals 7,50 Champion Spaik Plug 3 500 RaKlon 1^11 ina 750 ChnstiJin Science Pub. .Soc 15 000 Campbell 1 000 CUil) Miiminiim 8 500 Cai u.itjun 3 000 UnuLibal Alalcli 2 000 Boi (k n 5.000 , 'ioni ShiimiMio ,-. . . i . . . , . J 000 Gcncial Mills 28 500 PhiliQ 2 300 M.MS 2 230 Pliillipv 6,300 Pel Millv 5000 Lewis Howe 10 500 Colpatc ■? 000 C.impboU 6 300 Coci Col.I 4 lOO Cliestbioii£;li 3 300 Mjis 2 000 Mais 2 500 lom Sh<inipoo 1,000 Skelly Oil Bi istol M\cis Cimcl rictii It Cos PiocUl S. Gamble ; .Pi'UclcnCial , V, :'.;.]/. :;\.\ Noi\u(h PhaiHiatal RL\all Lonj^ine.s-W.ittnauer .... S C Johnson Cailci Camp ina Mail Pouch & Co op » ] O] cl \lo(oi Anac'in . Bi othi 1 hood ol R li Iniii United Klett \\ orkois USA \r Pioctn «. Gamble Gillette Tpiti Sliani poo . .: ■„.; ■.. \.(ll Bis<uit GoldStal ChcsU 1 fii Id AGENCY ; Young & liubicam ;.. ^\ ade J. Walter Thompson . Gaidiier D F-S .: Rajmond Spector AVcston Bainttt Buthi.iuit & K^an ; J. Walter 'Itioinpson . . Kno\Hpe\(s Kulhiautt & B^an Ruthrautt & Ryan D-F-S . . Bllinglon it Ruthiautf & Rjan BBDJ.O Benton &. Bowles : J. Waller Thompson. IIu >hon-Gartield : D-rs . . Compton ■. BBD&O SSC&B . .. Will Lsty DC«.S J, Walter .riioinpson^ ,■' Tatham-Laa d Hntchins .......... ..■ D-F S D-F-S Bunion t Bowles SJiovflian &, Marquette- Waiwick & Leglei ; Hill Blackett Kal/ \oung 1 Itubicam Giant BBD4.0 Roche Wnis &, C'caiy Slici'lnan i.. Alaiquette McManiis John & Adams Gaidnei H, B. llumplirey . . . Wild W hillock Leo Burnet I i;t\Mn Wascy S'hwininci 1 Scott Kuivon & F,ckhaull I C&B DPS Ifulf bins Cinil D 1 S Gaulnti Uoche Wms & Cleaiy 'Ud Bites Wnid Wbeclock D'\\(.i MtCann Kiitkson Gi ant Gi.inl l-'Ci^B Henii Huist & McDonald minf! & Rubiiaiii A\m Cst\ N W Ajei Blow Be ntoM & Bow los Gumbi nnti BBH&O Vittoi B( nnett N( cdb.im Louis & Bl 01 by SSC&B Wallace Tei i v-TIaiiley Walkn S. Downing Kcmoii rtkhaidl D r S -■Wiir.,.V()iv Zeiile;;! ;,:; r.; Wdii'.icin Co Gai duel Benton & Bowles \la\oii FC&B MtCann l^iltkson Campbill-Mifhun Npwell Emmett Liplon Pillsbuiy Camel Continental B iking Kiatl . Aoung & Rubioanl McCanii Luckson Wm Fsl^ led Bitt-- Needh im Louis t Bioi b\ Ining Vlansiickl Mail in Itoiiell Al Tost £ I litne Beaslty Kieelance . b(l Birnbrvei' Lillian Sdiotn I'lan \an Hailt&\eklt And\ White PiolesLml Epusc, Chuuh IT B TTumphiey Goodvt'jir Pio('( 1 CJaiiible Puu Oil Babbitt Camel .. Cai l< 1 .... Seuitan No\/ema R. fi Seinlei tConlinued on page 30) Kiitiner; Compton r-c-B Du lUe lonc"; \\m r.stv SSC&B Ro\ S Dm'-tine Eiuin Wasey Bob No\ak Ra^'-bow fnc Goidon Hughes 0(e Lnfckbach Maltha Atwell < ndell Ad. ins Max Ileattei VaiiOus Uenrv Denkcr .li'na Phillips . Variou.s IVggy Blake Gabiiel lleatlcr HEAD PRODUCER WRITER Chailes Vanda Forman-Conlan VjA Ducir Noiman Tokai Louis G Cowan ,. Noiinan Baiasth Howaid Reilly Fred Allen Statt ,.., Mel Allen Flank Hummeit .. Slalf Theodore Granik . Artbm- Baniett ...... Weston Bai'nett Glenn iMukllcton . Kobcit Ross Ken AlacGiegor . Call Jaiiipel James .fewell ... .Tames Jewell Bob Steele ... .Vaiious Bill Buich Pat Buttiam *Fied Weihe Ruth Boiden James Haupt \gencv St.ijl Bob Steele Hector Chexigiiy Hilliaid Marks , ... Sam Peirin Herb Ledei Faith Fay £ail IZbi Zeno Klinkei . Jack Byrne...;...,;.: Jack B^'rnc Tom McKnight Hal Kantei .Ted Hu&ton . ..Tulian Funt .Bernard: Procktor..-. i . Various .rtiry McGill .., ^Jerry McGill Glenhall Taylor ... .John Greene .Ed V\oll Assoc. - .. Joseph Kane Clift Peteisen Call Picice Colvig-Pierce Marvin Beck lohn Rcddy Aithur Hanna OilnToviov Al Ka^e ,,. P.iul llenning .Toe Rines .Heniy Hoople . Alannnif; Ostioff .., living Elni.son Kiib\ Hawks .. Lou Sootield Robcil Swan . Gcoige MaMi.nid S.im I ullei . Jack Douglas lock jMacGiegoi .. \aiioiis Gcoige Kondolt ricelance Dick Poitei Fred Flowerday Fran Striker Haiiy Wismei Cli<i<; «. JVill Brown Chas & Will Blown le^sle \laas Biwin D Caiiham "\Uiii i\ Bolen C ii i oil Caiioll Uem> Selingcv I I nne Ivus C ir Cottington Phillips H Loid Palmei 'Ihonipson Leonaul Caillon > , Bob Quigles John Diet7 Alon/o Dcen Cole Bill Doue'hten Jo L\ons Bill Mouow Bill Mouow llaii\ llolcombe Bithaid Lionaid Helen Walpole Rol ind iM.ilini Rol ind \l it ml III Icn Mack .. \ken 1 tslie Bill Hjiding .. 1 uink Galen Dnna Bouibon . Vettti Wald 'Hil Lewis Slaiimier Doi othy McCann .. Vaiious Vaiious \aiioii-s .Vaiious \aiious Tom Loeb . ., Julian Funt Ale\ Dieiet TonV Slanfoid ... Vincent Bogpit Phil Cohan .. Stanley Da\is Tosepb Slauflci Robti t ( eiiede Ua Betl\ Mande\tille Tinke T^tllcUti Jack lohnslone Ken Buiton E J Rosenbeig . , Law i e nee Klce Paul Phillips Diek CheMllat Alan Caitoun llaiiison Cowiin Fiank Pitlnian Don Quiiin llailiekl \\eedin limms I idlei Joseph Ainley v w lous Vietoi Se\del Dniet \evell Ihuliti Mdikle ricelante Bl.iii W ailis-.! \ (1 loiis ^' 'I' Doiollu ruldhtim ■^I'lll \ithui Gaeth Ibomas \ t lot la Pliilips 11 Loid Stanlcj Nis« lliomas \tiolla Lie k Cai ne\ Will Rejland Aithui Godluj Benny's Deal ss CouUnucd from page 1 ^ Amusement Enterprise opera t ion; . already incorporated by Benny as a capital gains setup. In eflect, it also puts NBC inV the business of film pioductiori (Amusement Enlcipiises has just; completed Us lust pieO, as well as a takeover of the other show bi? facets involved, including fai-, reaching plans for television. Tiammell is ufesenlly on the Coast wiapping up flnal details I Had Paloy succeeded m his Ben- I nv coup, it would have meant (he I Hains-Faye progiam also moving : I o\ei ("as Benny goes so goes Hai- ' i-is' IS the "must" bluepimt in this two-way setup, because of I their integral program relation- j ship) Similarly, with Coca Cqla I grabbing off the Edgar Beigen I show, it w as a case ot waiting to I see where Benny went in oider to leestablish the same Sundav night piogram sequence 'Thus its con- sidered a foiegone conclusion tliat^ Coca Cola will step into the Sun- day niglit at 8 NBC slot when .Standaid Brands relinquishes Bei- gen That NBC was engineeiing its\ own 'Pioject X" to countei the Paley move was hinted last'week tollowing the Varifiy levelation ' ot the CBS maneuvers. That it: was wrapped up successfully in- such swilt ordev and with so much coin involved will neverthe- less lilt (he trade with consider--: able impact It wasn't expected ot eouise ' that NBC would sit idly by and pel nut Mie iival nclwoifc to giab off one ol the most enviable bloc s m lacho history—a sequence which has played a large pait in NBC maintaining piogiainnnng leadei- I ship, tor NBC is sliU smaiting un- der the blow that lesulted in a paitial dismtegiation ot the webs '-oek Tuv-sday night lineup bj C BS bu\ing up the Amos n Andy piopoitv iSubseciuent Hoop* is, however, show that the back to- back slotting ot Fibber Mollv and Bob Hope on Tucsda\s is as potent a pailay today as evei ) I he intiicacics and lainideatiems ot (he 'ii4 0()0 000 puicluse ol Ben- : nv .ind Amusement Enteipuses of couise aie still to be lullv cr\stalli/ed Benn> loi one will eemlinuo in the 7 o'doek segment : which he has "owned toi the past . tew ve.as—the fust and last pei- sonalilv in ladio (o eaptuie cori- liol ol a time segment Johnson Coniiiuied (rom vHfie i' will be no impoilint ilianges in the authoiity ol the FCC i 'Ibele will be a eonsideiahle ell He to lai-e caliiies ol top gox- einmenl oflicials talk ineliides ii salaiv boost toi the ladio eommis- Mon tiom then piesent $10 000 .inniially to $15 000 llieic is a good ehanee ot this 4 Rep Foiest A ILiiness iR, Ind ( who was ehaiiman ot a spe- cial House Committee ln^c^ll!;al- nig FC'C was bealen loi ue'leetion Ills eomniillee appaitntiv was be- ins; yven the needle to show 1 CC a lougb time This av.is a slioit- Ined special e'ommittce and theie IS little likelihood of it being eon- tiniied ne\t \eai 3 Howevei then lia'- been at least one iii\ eslig.uion ol ICt bv <veiv Congiess since the Com- mi^Mon began Heme ifpiccedent holds geiod tlieie will be another '-omewheic in the 81st Congitss duiipg eitfiPi l<)4<» 01 1<»30 () Bi„' ladio gels ,i ^ctbaik with till aciossion ol Sen r.dwiii (' Johnson iD, Colo I (o (he ehaii- maiiship ot the Sertdte Inteistale and loteign Conimei<e Coinmittee homt memths ago Johnson inlio- diiccd legislation to bie.ik up the eltai cltaiinel stations and to b.iP supei-peiwei station'. lie (inallv sifiiecd to limit his bill to a 50 000- watl ccjlmg on powei and to elinii- n.itc the poitiem which would des- liov the oleais Nothing e\ei came ot the bill Neveltholess. it shows whsie Johnson stand*. Schenectady. — ' Radio Round- up ' teaeheis' guide to leeom- inendid piogi.ims loi eliilditii unel adults earned by se\en stations in S<henectad^. \lbanv and 'lio\ is being distubulcd heie bv Teel B Bennett, eooidmaloi ot ladio toi the Schenectady DepI ot Uduea- tion Listed ate moie than 1)0; lealuies bioadcast by WCA anil; WSN Y, $>(-henee lady W P'l R WOKO WABY and WXKW, Al- ' banj, and WTRY, Troy.