Variety (Nov 1948)

Page scan 00088 from Variety

Record Details:

Title:
Variety
Date:
Nov 1948
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (November 1948)
Leaf #:
00088
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
November 23, 2023
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Vedng«lay» Wwembgr 10,. 1M« 33 the story is simple: when a single major event provides the programming of all broadcasters, it's NBC's coverage that draws and holds the most listeners — and viewers. than the next network—AM the reason is simple: NBC means Lhoroughness ■—thoroughness demonstrated in speed and accuracy of reporting the election ... in numbers and authority of commentators ... in ability to present the right political figures at the right times ... in tenacity of service to the public through the continuous all night and all morning programming. the conclusion is simple: to advertisers, that thoroughness in special service means radio's and television's biggest audiences—just as the greatest programs week after week have always made NBC audiences the largest. I^G COMPANY A Service of Radio Corporalion of America For top shows of the week or top story of the year, NBC is thoroughly^ AM or TV—Americas No. 1 Network. S.OURCE:, . Radio—Hooper ,'}6-i;ily siirvry 9-11 pm average November 2; 8J2 am average A'oveinljcr 3. Television—Hooper New York survey 9-11 pm average November 2.