Variety (Nov 1948)

WeAutM^yf Novemher 10, 1949 Estimated Weekly Network TV Program Costs Nighttime and Daytime Overall Costs Include Production Expenses, Actors, Musicians^ Writers, Royalties, Freelance Directors, Set Construction, Etc., But ISot Commercial Announcements, Agency Directors, Agency Commission or Time Charges. (Agencies Listed bp Inttiais aie Benton & Bov>les; Dmcei, Fitzgerald & Sample; Kenyon & Eekhaidt, J. Walter Thompson, and Young ti Rubicam ) PBOGEAM Amateur Hour Americana NET- WORE DuMont .. NBC Author Meets Critics Biselow Sliow Birtliday Party . NBC NBC Diaiont Camel Newsrcfcl NBC Chevrolet on Broadway NBC Disney Newsreel . ., NBC Doorway to Fame ...,,... . DuMont Fashions on Parade ... DuMont Ford Tele Theatre .. CBS Friday Fishts ... NBC Gen, Electric News NBC Cirl About Town NBC Greatest Fishts DuMont Growing Paynes DuMotit Gulf Road Show NBC *Howdy-Doody , ......... NBC I'd^Like to See . NBC Kraft TV Theatre NBC Mary Kay & Johnny .... JTBC Mary Margaret McBride NBC COST $3,500 1,500 2,500 5 000 850 8 ■)00 4,50q: 2 000 850 2 300 17,500 2,500 2,000 3,000 r.50 1,000 2,500 750 4 000 4,000 2,500 »,500 AGENCY Lennen & Mitchell S\\eeney & Jatxies.. SPONSOE Old Golds ,, .. Fiiestune Gtn Foods 1 BiRelow-San ,.. . Co-Op Che\ lolet Disnev Hats Co-Op Pioctei & Gamble Fold Gillette . ... Gen Electric .... Bates Fabrics Tolcvue Lens Wanamakei Store . Gulf Oil Unique Toys Pi-octer & Gamble . Kraft Whitehall . ... Squibb Int'l Sil\ei Sylvania Elec. SheuMn Williams SHnshine Biscuit - G 'n Foods 'Gillette.... V.:.. . . .: Motoiola .... Gourfain-Cobb Philco . < Hutcliins A. C. Gilbert Koyt Kolvnos 0F&S Gen Foods Edgewoith Wai & Legler Sunt . MtCann-Enck Co Op 1 onel Coip . Roiss T^\aco . Kudnei Eineison . .. Blame-Thompson PRODUCER Remack Enterprises Mattin Stone WRITER Ilaiold Schaffel Jenv Coopersmith B &. B .Maxon Gulf;. b::\. AciSi.iraI: *lo nnnute<- once woeklj ol half-hour across-byaid sUo« ^'Hd!f-houi eacli once wecklj oi acioss-boaid show Kudnei Mai tha Rountiee Bill Garden Paul Nickell Di Roj Mai shall Fred Coe ,, .Various Raj Nelson ........ Robert Bogaidus Bob Emery Emeij Chas Polachek Lee Cooley Eliz Evans Bob Loewi J E Hanson ,. Aithui Knon Mailo Lewis I cl Sullivan Rod Eucksoa leonaid Safir \ ic McLeod McLeod Esiiiated Weekly Network Program Costs: 1948-'49 t ontinuqd . from pligc 3U i Wend^ Mai I en CBS We Loie and Learn NBC \Se, the People CBS We'come Iravelcrs : - ' ABC. What Makes Vou lick ABC What's iVIv Name' ABC When a Gnl Marries .... NBC Whiz Quiz ABC Meredith Willsoii ... ABC Walter Winche!I ... '^BC Woman in While , . NBC Youiigr Dr. Malone CBS Pepper Young's Family NBC Young Midder Brown \i3C Voiu Hit Parade .. NBC lour S»iig & Mint CBS 3X>0Q.; American-Meat -;;. 3 500 Geneial Llecliic 2 000 Geneial I oods 2 750 ManJiatlaji Soap 9 500 Guh 0)1 Vr:} ,500 -V Procter. : Gamble:, ; 3 500 Pujctei L Gamble 3.500 Gciiei il rlocliic 2,500 Geneial 1 ood< 2 500 Paul I BcKh Co 7 000 Geneial Foods 7 500 .Teigeils 2 500 Geneial Millj, 2.500 Pioctei & Gamble 2 500 Pi octei & Gamble 2 500 Piulhps Toothpaste 16,000 Lutk.N Stiike 7,500 Boideu Co AGENCY PRODUCER T M Malhes Wall Fiamei Newell-Emmelt - Bob Packliam New ell-Emniett , , . lon\ Leadei Kudner ... s Levine & B Montoe Bio« ., Lrl reldman Kudnei Bill lempleton Buchanan . Nal Stiom N W 'V^el VVdIldLc MagiU Kudnei ...Id Cashman BBD 4.0 Aimina Maisliall BBD & O li , Avel^ Wtin(>.iub TU Blown Zimmci Kollci Iljuison Wood Mdiuick &. Leglei Jpin Devine Bio" Giuenbeig Compton led Bell Roche W'ms & Cleaiy Fied Aloiiison KiioxHeeves Cai 1 Westei Wm IL Weintraub Stall -^ubiej, Mooie & Wee Muua\ Buinett .... Wade TeanUaiuson Compton rd Bdile\ Cecil & Fie^biei Gai\ Sle\ens" S«eene\ & James kdvMn L Dunham Neodhani Louis & , Kioil" 1om Bennett I CO Biiinott Tom Bennett " 1^ '3 8^ O loin Bennett BinloM & Bowles Tom McKnight Duane Jones Cliet Gierlach Young & Rubieain Rodney Erickson f^-^'nploil Lou Perkins ... Compton , Addison Smith . , B B D & O fohn Gibbs Benton * Bowjes 1 o ii McDermott ■ . 01''"" . Haiold Ka^e Young & Rubicam Mmoii Dulton Robert W On ,Iolm lloaglund Kno\Ree\es Ileibeil Futian Compton ra\ette Cium Pedlai & Rian Chick Vincent S-FS 'Maltha Atwell BBD 4^0 .Da\id White Kenjon & Eckhaidt FrajiH Hummert HEAD WRITER Ficd rieidei Vai lous Levine-Monro* I'dith Oliver 11 .1 lay lor Nat Stion. Norman Rosten Nat III ken Erik B.arnouw (■ leelance Dashiell Hammett Staff lei IJ Devine Ralph Tdwaids Lowell Xlioinas Cai\l Coleman ABC Nensioom Muua\ Buinett Ai<enc\ Slaft Phil Davis Call Geigeuch Jaj' .lohnston Taj .Tohnsloii .la\ Johnston 1 lank Pio\o 1 illian Spiiinei Aubiej Williams Addison Smith John Gibbs Blaine Cajiington llaiold Kave Meiedith WiUson Waltei Wlnchell lleibeit Futran David Dnscoll Maine Carrington Elizabeth 'I'odd Paul Dudles Staflf Directors iss Continued from page 36 5s asked few questions and requested until Nov. 22 to study the terms. At least 200 freelance eue-throw'* ers aie affected by the pioposed agieement, according to the guild. Network shows also are affected, since the opening of talks with tha agencies activates'- a clause under ' Commercial Program Fees" in tne RTDG pact with the webs, signed Dec SI, 1947 This clause states- "The C6in.^ panv and the Guild agree to nego- tiate in good faith with the Guild lor the establishment of minimum commercial program fees and con- ditions at such time, but not befoia such time, as the Guild shall com- mence similar negotiations with other employers of diiectois pio- ducing a substantial piopoition of the network coinmercial programs oiiginating m New Yoik City" Guild has sent copies of the pro- posed agreement to all agencies and packagers known to emplo\ la- dio directors. Diiectois believe their pioblems in leaching an accord with the agencies and packageis are simpli- fied by comparison with the writerb, m that no complicated question of script rights is involved and there is expected to b6 les? disagreement over the definition of an employee in the case ot the di- lOCtOLS Basic minimum fees pioposed by ?TDG range from $75 foi a onc- to-five-mmute program once wec»k- Iv and $200 for such a program fiv a times a week, to $500 for a 31-to- 60-minute program once weekly and $1 500 for such a piogram fi\e times a week Base pay for cue- throwing on a 15-minute cross-the- board show or a half-hour weekly program would be $350 For repeats, one-third would be added to these fees Fee foi audi- tions would be not less than 75''i of these sums Sustaining rates would be one- half of commercial rates Guild now has national contiacts with ABC, CBS and NBC and willi WOR N Y, covering staff ladio directors Pact is also In force vil'i CBS covering television directois in Now York An attempt last \\ei>k to open talks with ABC covcuiisj Its TV directois hasn't jet bcvn answeied by the web Canada Tele t.qntinuecl fiom imije .99 ■ " . Toionto 50 000-wdtter and laigost independent ladio stntum in tlus countis Both ot these subiiiilKd; (Oiupleted plans, plus details ol ini- ' lial $2,000,000 000 expendituus each, once the^ got the gieen li^'lil Other applicants were Jack Cooke opeiator of CKEY Toionlo. Al Lcaiv appealing ioi CIIIO, T6ron,to..;;and,:Claimirtgiio had: tiiiit- .; ed Kmi^dom linincial b.ic kind- er CI ciiul CK\C Monlieal With Famous Plaveis and C I IIB, loionto leceiving tlie gieatei at- tention flom the CBC on complet- ed detailed plans, CBC neveithe- ; less noted emphatic obieelions ■ liom .Joseph Sedgwick counsel for the Canaduin Assn ot Bioadc isteis, that Famous Plavers was a corpo- viation controlled by American iii- teiests (Paiamount) and that such a television license should not be gi anted to film inteiests at this time fJoscph Sedgwick is biother oi Hairy Sedgwick piesident of CFRB Toionto, and piesident of the C\B ) Odeon Thealies of Canada the Ailhui Rank Enteipuse with some 170 houses acioss the Dominion, enieied the picluie when ieondul Biockington vice-piesident and legal counsel for Odeon—and also a membei of the CBC board Of goveinois heaiing the applications —took the stand that all (hoalies in Canada should have the iighl to choose and lebioadcasl TV shows on an equal basis and no exclusue lights be given to any one theatie Cham TV Invades the Planets Philadelphia, Nov 0 Fust telecast from a plmelaii- |Uni will be made Thuisda\ Ml when Dr Rov Marshall invades the Fels Planetaiium, iii the Fianklln Institute, to explain the mvsteiv of the solai svslem over hi, NBC piogiam, 'The Natuie of Things " Di Mil shall will demonstiate the scientific marvels of the huge piojector that creates a inan-inade I sky.