Variety (Nov 1948)

Record Details:

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VeJneeday, Noyemlxir. 17, 194g 3S |be FIRST Credit taming College Come broadcast by a Standard Commercial Station Radio has tried but at best has enjoyed only modest success in edu^ ijcational broadcasts. To meet this challenge the University of Louisville and WHAS jundertook a radical innovation in broad- icasting—"College by Radio." j The idea was logical, but the pre-course j[n-eparation represented mouths and months bf hard work. Starting in 1947, actual class- iioom sessions were painstakingly recorded tiiid re-recorded until at last the idea shaped linfo a workable format . . . eight months later "College by Radio" went on the air. I.' No one at WHAS had any illusions about ithese broadcasts rating high in a Hooper lireport. But at WHAS we take "Service" ser- Jiously. With "College by Radio" another service has been given our listeners, and v^'e hope, a pioneering step taken toward making radio more effective and useful to its audience. Ich Kentuckiana Market 50,000 WATTS * 1-A CLEAR CHANNEL * 840 KILOCYCLES Victor A. Sholji, Director J. Moc Wynn, Salt* Director RlfKESCNTED NATIONALLY tY EDWARD PETRY AND COMPANY