Variety (Dec 1948)

Record Details:

Title:
Variety
Date:
Dec 1948
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (December 1948)
Leaf #:
00025
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

26 Wcdneidayf December 1, 1948 V More Coverage, Quicker and with less effort! The greyhound gets more coverage per Btride than any other canine. That's whot makes him the greatest raciiig dog on earth. That goes for VARIETY, too. Coverage, quicker and with less effort, has made VARIETY the most effective advertising medium in the trade. When you tell your sales story in VARIETY, you are telling the entire show world . . . particularly the' executives who spend the most dollars for talent and product. These men consider VARIETY "self imposed, required reading." For instance, in radio and television, every agency which has the responsibility of spending over a quarter billion dollars annually counts on VARIETY each week to keep it in touch with what's new so that that agency can plan accordingly. In January, VARIETY will celebrate its 43d on- niversary. Because there is more to record for the trade than in any previous year, the best minds of the entertainment industry ore contributing articles detailing their estimates of the trends and possibili- ties of the future. So to get back to that greyhound previously men- tioned—if you want to increase YOUR stride in 1949, your story belongs in the "international show case of show business." NEW YORK 19 154 West 46th St. CHICAGO 1 860 No. Michigan Ave. HOLLYWOOD 26 6311 Yucca St. LONDON WC 2 8 St. Martin's Place Trafalgar Sq.