Variety (Dec 1948)

Record Details:

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Saiesmen Radio Mo study the stations they represent, Radio Sales Account in aii Executives (the men who call on you) last year hit the road a total of 261 times! It means that, on the average, ihejre is a Radio Sales Account Executive on the move every working day of the yesiY — ivorking for you. By visiting twelve of your most important markets regularly, these Radio Sales speciahsts gain on-the-spot knowledge of how lo custom-build your advertising to local listening likes. They get inside information which otherwise you Avould have lo dig up for yourself- or do without. For these facts-wliich can send your sales cuitc traveling up to the top of a sales chart—call in your Radio Sales Account Executive. Radio Saieg STATIONS R£PRESK\TATiVE...CBS