Variety (Dec 1948)

RADIO-TELGVISIOIV Wedneflday,. December 1, 1^48 Peron Vs. Mestre Feud Pid^ Up; Claim ki%. Prez Finances Rival Net Havana, Nov. 30. The feud between Goar Meslre, head of the six-station CMQ Cuban network, and President Juan Peron of Argentina has taken a new lease on life* Peron has been accused publlcl)' of bankrolling Aniado Trinidad, president of the rival Radio ■ Habana Cuba web (eight affiliates) at $250,000 a year for four years to give Mesti-e the .needle iwherever' possible, Charges were made in a CMQ broadcast by Sen. Eddy Chibas, leader of the Cuban Ortodox party , wlio repeated them in another broadcast a week later. Mestre himself went on the air later to ask Trinidad if the story was true. Same question was asked of tlie RHQ prexy in an open letter by the president of the Federation of Cuban Broadcasters, which ap- f peared in Cuban dailies, :. Trinidad's name has been linked • Increasingly of late with Peron's. He is accused of airing propaganda for tlie Peron regime through his RHO network, and of picking up and rebroadcasting propaganda programs from Radio . Belgrano; i ■ former Jaime Yankelevitch station taken over by Peron^ Trinidad hadn't yet answered any of the charges at this writing. However,: he has pulled; out Of the Federation of Cuban Broadcasters to form, a rival group-^Confedera- cion de Trasmisoi'es Cubanos, witli ° Trinidad as president. The Confcd- eracion secretary has already got- ten- off an open letter accusing iMestre Of being the Cuban mouth- piece for "Yankee Imperialism.'' Peton's current burn at Mestre stems from the Inter-American Broadcasters conference in Buenos Aires July 10. Mestre was a lead- ing force among • delegates of 14 nations who: adopted a resolution condemning restrictions on free- dom of speech in Argentina. TBA Primed for N.Y. Clinic Television reps from all sections of: the country are slated to con- vene in N. Y. next Wednesday (8) for the one-day TV clinic of the Television Broadcasters Assn. at the Hotel Waldorf-Astoria. In addi- tion to the panel discussions, manu- f,icturer5 affiliated witl» TBA are to demonstrate their 1949 line of sets, carrying special programs to hi aired for the clinic by stations in the N". Y. metropolitan area. FCC chairman Wayne Coy heads the list of guest speakers. He's sclieduled to discuss the Commis- sion's current freeze on tele appli- cations and other problems cur- rently confronting the industry. TBA members will meet for «n hour preceding the clime kickoff to elect three directors and vote oh three additional vacancies caused by resignations and tem- porary appointments during the year. TBA prez, Jack R. Poppele will present his annual report at the meeting.. M.G-M— "On an island with You" IHK CAMliL snow Every I'lnlay Kite, 9:30 H.S.T. M9t.: LOU CLAYTON Radio Spoof Pittsburgh, Nov. 30. First of an annual series of shows spoofing the radio in- dustry, a la the Gridiron affairs In Washington, will be pre- sented here at the University Club Sunday niglit (5). It's being sponsored jointly by Pittsburgh "Radio and Tele- vision Club and local chapter of AFRA. Titled 'Gimqiicks of 1949," material was written by Ed King and Cy Bloom, KDKA scripters, and is being directed by Lionel Poiilton, KDKA pro- ducer. Show employs a cast of about 30, culled from staffs of local radio stations, FREDDIE LIGHTNER NOW In "THI BABE RUTH STORY" Direction: LOU IRWIN DuMont Aiming For Tresh Look' In Revamp Of Nighttime Schedule DuMont television, as tlve first step in hypoing its nighttime pro- gramming, will strive for a "fresli look" on all shows taking the air. According to the web's program- ming chief, James L. Caddigan. tele's visual aspects ./makes a show: Wear rapidly on the audience un- less it's changed frequently. At- tempts to provide that constant change will give DuMont tliat look, Caddigan said. .While revelation of the stepup in I nighttnne shows was made tollow- ling DuMont's inauguration of duy- I time programming, Caddigan said jthe financial success of the ayem [venture had nothing to do. with the ; after-dark operation. Decision, he i declared, was made several months lago. Present plans' call for the I nighttime reshuffle to be taken I gradually, with Caddigan prepared I to feel his way cautiously. Primary consideration wiU be to ejg,)and existing studio iacilities. WABD'S Studio C, in the John Wanamaker store, will be activated ' as soon as possible to provide more floor space for the main studio. Caddigan i also plans to be more selective in: time allocation, slot- ting certain program formats at a tune when they'll draw the audi- ence fof which they're planned, Web will concentrate on build- ing new personalities. Besides building new house packagesj DuMont will also attempt tO: strengthen present properties with I more production, Among the new I shows now in *tlie works are a half- 1 hour dramatic series and several I new public service oflerings, in- I eluding reestablisliment ol the web's "Operation Success,", which I is produced in cooperation with the I'Veterans' Administration:" WBZ-TV's Rate for Hub Hr. Boston, Nov, 30, WBZ-TV is out this week witli its second rate card, first adjusts ment in its video prices since the station hit the air June 9, Card is based on the current nose count of video sets: in Greater Boston which sets the figure of 20,000, This figure is considered well be- low actual count with a post- Christmas tally nearer 25,000: : New rates; applicable to local and national spot accounts, :i;ange from $85 for A five-minute segment to $350 for a full hou* in the live studio category. All-flint telecast lists $60 for a five-minute period and $250 for a full hour. ' These , rates include transmitter cand live studio or projection facil- ities. Discounts range from for 26 times to 209o for 260 or more times a year. 'Talking Caf to Feature JarvisMr.&Mrs.Vidshow Hollywood, Nov. 30. Mr. and Mrs. television show over KLAC-TV will be handled by Ai and Marilyn Jarvis and their son Michael. Program Is skedded to tee off within the next two weeks. Program, to be titled, "Squeeky Mulligan," has been set as a 15-minUte, Monday through Friday feature.' "Squeeky MUUigan" Is a talking cat which Jarvis originated two years ago and has been using on standard broadcast over KL.A.C on Saturdays as a juve feature. Jarvis has been taking ventriloquism les- sons in preparation for the TV debut of "Squeeky." Jarvis has spent $2,000 during the past two years on the cati which is con- trolled from the back, has eyes that liglit up, and is attired in an expensive coat of fur. Animal is the second he has had made up after creating various models.-- Jarvis has laid format for the show as-an eye catcher for adults as well as juves. RESEARCH EXECS LUNCH ON TEE WO PLEASE' Big guns in tele and radio re- search will sound off: at a luncheon sponsored -by the American : Mar- keting Assn. at the Hotel. Commo- dore, N: Y., Jan,: 25. Jay Jostyn, radio's "Mr: D.A.,'' will emcee a presentation titled "Television In- formation, Please," with 'the fol- lowing hoard of .experts; . Paul Raibourn, Paramount Pix veepee; C, E, Hooper; A, E, Sind-t linger, Radox president): Joseph I A, Moran, Young & Rubicam I veepee and associate director of radio and tele; Hugh Beville Jr,, TV Export Promotion Group Set Up With Eye On Future Foreign Biz •. Washington, Nov.-30, Plans for the pi-omotion of American television standards and equipment in foreign markets with the view to future exports of video receivers and transmitters, were announced here last week by the Radio Manufacturers Assn, A new Television Export Promo- tion Committee was: appointed by Max F, Balcom, RMA prexy, to develop plans, Named head of the group was; James E, Burke,; .chair- man of tlie RMA Export Commit- tee and export manager of Slew- art-Warner Corp,, Chicago,' Otlier members include F, H, Bingley of WOR, N, Y,; Clifford Slaybaugh of RCA-Victor, Camden, N. J,; Herb- ert Taylor of Allen B. Ou Morit Laboratories, Passaic, N. J.; and'i^i^^j Joseph Kattan of Emerson Radio ^"'-'^^ & Phonograph Corp., N, Y. Daytimers To Fight Mex Priorities To Acquire Fulltune Channel Use Washington, Nov. 80. Plans to fight for removal of re- strictions preventing fuUtime use of their; channels were announced liere last week by a group of day- time stations operating on fre- quencies on which Mexico has priority. Recently formed under the name of Daytime Petitioners Assn., the organization announced it will appear at an informal gov- ernment-^industry conference to be held next week by the FCC to pre- pare U. S. proposals for the North American Regional Broadcasting Conference to be convened Sept. 13, '49, in Canada. The DPA, which Is attempting to mobilize 106 daytime stations opei-ating on six Mexican I-A chan- nels, claims that the so-called "Gentlemen's Agreement" entered into in 1941 with Mexico, which restricts the channels to daytime use in the U. S., is no longer valid. It declares that the best interest of American broadcasters would be served by removing the restric-- tions. It's expected that next week's pre-NARBA -conference will ap- point technical- subcommittees to report on new proposals, standards of protection, coverage and related matters to form the basis for dis- cussions at. the Canadian meeting. The present "Interim Agreement" between the Americas establisliei May 2, '49, as the final date on wliich interested countries may circulate tlieir proposals for tlie international conference. Radio's Columbine Time NORTHERN OHIO'NET'TO AIR CLEVE. BALL GAMES Denver, Nov, 30, Willi KMYR, Denver, the key station,, seven radio stations have organized the Columbine (state ■ flower) network. Organized liy William: and A, G, Mever (broth- icrs), KMYR; Herbert IloUistcr. Boulder, and Douglas Kohle KCOL, Ft, Collins, the not will also, include KRDO, Colorado : Springs; KCSJ, Pueblo; KYOU. Greeley, and KEXO, Grand Junii- tionj all in Colorado. Net will be active weekdays Sta- tions in Denver, Gblorado Springs. Ft, Collins, Boulder and Greeley ' start net programs Dec, 5, and -formation Please," with panel mem- bers answering questions submit- ted earlier by those attending.; A temporary chain of 15 stations , o(hej. guiions \m11 join as soon as NBC research director; Dr. Leo .set up in northern Ohio for the, ppj^ becomes available for them. Handel, Metro audience research broadcasting of Cleveland baseball, ;^ q Meyer will be general man- director; Ted Cott, AVNEW, N. Y., I games is being made permanent. I aggj. veepee, and Allen M. Whitlock, ad-'WJW. which keys the network, an- . ' i i . vertising manager of General j nounced that programs for AM and j Foods' Jell-O Division, GBS also i F.M stations will be serviced, will be represented. i thiough WJW and will be expand-1 Format of the luncheon program i ed soon to a minimum of two hours \. will, follow that- of radio's ."In-ia .;day. Sponsorship: of. the pro m SAU JDESUL SECOND HONEYMOON Name Adanti Gen'l Mgr. Of WHEN in Syracuse I Syracu.se. Nov, 30, ! [ Paul Adanti, formerlj' chief of I technical operations for : KRGB, I i Schenectady, has been named gen-' I eral manager of WHEN, first tele-' I vision station in Syracuse, which , 1 is scheduled to take the air before ' Chn.stniab. William 11. Bell, until now with the Meredith Publishing - Go 's promotion department, has ' been named WHEN manager. 1 Station, owned and operated by grams will, be sold locally by the j chain's members. G, C, McKelvey, of the WJWI staff, v'orked out the arrangements ! that include WATG. WTFM, I WCMW, WERO, WFOB, WFIN, , WCLT, WNTS, WWST, WIMA, WLIO, WLEC, WFAII and WVKO, Grant-Reabn Launches Lucky Strike Vidpic Series Hollywood, Nov, 30, Marshall Grant-Realm Produc- tions has gone into production on fust oi the television series for Lucky. vStrike cigarets, Initialer is ■'Sir Malatroit's Door" by Robert. SAVEw»^KiER 8 X 10 GLOSSY PHOTOS lOO^Sr 500—$30 1000—$55 .1% DIHCOrNT for viisli witli ordtir, GtinrHiilet>fl qiMilUy., Brllliniifoiie Fiti-. isU. ProitVDt Serf loo. Wrile fi>r snin- pleAmifl lirli-en:'Oil otliev si/i>N; KIER PHOTO SERVICE DEPT. V Cleveland IQ, Ohio I the Meredith Syracuse TclevLsion l'<"-iis> Stevenson. Arthur Shields. Corp., wholly-owned subsidiary of '^'i" O'lterlihy, Morri.s Carnovsky I Meredith Publishing, is now Hear- ing completion. Five-man board, meanwhile, was completed thi.s and Allone Roberts comprl.se the ca.sl Charles F. Hass is directing Vidcoplay Mas- wrillon by Stanley MONDAY THRU FRIDAY 4:00 PM est There^s a lot of warm human interest. . * and lots of gaiety, too, when Bert Parks (of Stop the Music and Break the Bank fame) gets the ladies to teUhim why they want a second honeymoon. Each day's winning story -. gets a freeluxurious trip for two—a real second honey- moon—along with a host of other exciting prizes. And the "Heart of Gold" letter contest gives women every- where a cliance for additional prizes. Get all the details from your ABC representative or week With the election of Cloud R"'^'" and Louis Lant,; Wampler, pre^ ot Carrier Corp , to Grant-Realm film will rem,ake .ioln Meredith g.m. E, T, Meredith; ,Guy de Maupassant's "Necklace" I Meredith prez Fred Bohnen; Frank - following the completion of "Door " Furbush. and Pays(in Hall. , "Necklace" was made as a 15- mlnute presentation - and is the sample responsible for inking; ofi the pact with American :T(3bacco; >: CBS' 'Make Mine Music' , *':V i'«ntly new iirosnim.itleii." Tifivrs, Stt I'fftersburjp, X'la. ''WHAT MAKES YOU TICK?" MC Monday Thru Fridqy 11:4S to 12:00 for PROCTER and GAMBLE CBS, Monday, thru Friddy; 2!45-3 P.M, .•with JOHN K. M. McCAFFERY VVriflen and Direcred by ADDISON SMITH ABC PROGRAM DEPARTMENT 30 Rockefeller Flaza—Circle 7-5700 "Make Mine Music," new 15- ^ T i n n minute musicomedy shovv, will be IVriA I^rCpS ICSl l^attem ■ launbhed Monday (61 on the CBS- san Francisco, Nov. 20, i ; TV web as replacement for the cur- ' , KSl*"0's television station, KPIX, ■ rent "Face the Music" strip. Carole 1 expects to transmit its first test' Coleman. Danny Daniels and Larry pattern early in December, fol- Douglas take over in the new offer- towed, in middle or late December, ing, replacing .Toll nny, Desmond ib.v regularly - scheduled ■ progvani- . j and Sandra Deel of ".Faco;" : ; imnfi; according to A. li. Tovvne, ' New show will provide basically'KSPO-KPIX director of engineor- the same format as the old one, but ing. I will have the added aspect of danc- KPIX preview demonstrations' ing, provided by Daniels, now in were held Nov. 16 at the Hotel I the Broadway cast of "Make Mine Mark Hopkins, in cooperation wilh Manhattan," Tony iVIottola trio ■ Northern California Capehart; 'holds over. .Farnsworth dealers. , ROBERT REINHART'S ^^.^ CIRCUS Th« Perfect Television Package = for . Children of All Agei Show Date$, Dee. 4, 5-11,12 nt llie Inllmiite ■ PftOyiNCETOWN PLAYHOUSE 133 MttcDougal, N. Y. C. For Information Call AL 4-9833 er Write 67 West Third St.. N. Y,. i&.:Cilliytllrt:lt lo-lS.' : :'V--;:.'-'. .-■ :