Variety (Dec 1948)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

12 P^laaaeiir WgAMaJay, DecmjMBr.lS, 1948, 1 HAVE JUST COME FROM HOLLYWOOD!' (You*// profff by reading this eye-witr\ess report!) On the West Coast, those who have surveyed the potentialities of all companies aire predicting: "M-G-M is 'way out front for '49." There's good reason for the prediction. The most exciting news out there is the M-G-M Studio. Nowhere else is production at such a pace. I saw the enthusiasm, the team-work, the burning conviction of leadership. I attended the Press Preview of M-G-M's Technicolor "Words and Music" at the Academy Theatre. A packed house of hard boiled newspaper people rocked the theatre with applause. The trade press reviews are ecstatic. This great musical of the life and songs of Rodgers and Hart with 15 stars and 22 song hits is off to a flying start at Radio City Music Hall for Xmas and New Years. Soon for simultaneous New Ytars release across the nation! I saw "Barkleys of Broadway" which already is forecast by the Hollywood grapevine as a bigger hit than "Easter Parade." Fred Astaire reunited with Ginger Rogers in a Big-Star>Cast Technicolor musical with sensational numbers and hot music is destined'to be the top musical of next year. I saw "Act of Violence" previewed to terrific acclaim, a thriller starring Van Heflin and Robert Ryan in the story of a man- hunt no woman could stop. I saw the happy, brimful-of-lovc production of "Little Women" with the year's gayest cast of youthful stars, a big Technicolor attraction that will spellbind America with its magic appeal. I saw Broadway's No. 1 stage hit come to life on the screen in M-G-M's mighty production of "Edward, My Son" already forecast by coast observers as one of 1949's Ten Best! I saw the completed priqts in projection rooms of coming Big Ones, "The Bribe" and "Force of Evil" and "The Sun Comes Up" (Technicolor). I saw with thrilled delight the first screenings of pictures which are yet in work, "The Stratton Story," "The Secret Garden," "The Great Sinner" and the Technicolor musical "Neptune's Daughter." You hear it from the studio technicians, the props, the workers, that these are entertainments to await with joyous expectancy. They know it from the inside! It is not often that an unqualiiiecl promise is made about a picture, but unanimously among film folk in Hollywood it is stated that "Take Me Out To The Ball Game" a Technicolor Musical will without question be one of the top grossing films of next season. Preview after preview tells the Hollywood story. It's a thrilling story that you should listen to carefully in the New coming. I. say»: ,49 DOLLAR SIGN IS M-G-M!'