Variety (Jan 1949)

Record Details:

Title:
Variety
Date:
Jan 1949
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (January 1949)
Leaf #:
000108
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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, January 5, 1949 Forlyihird U^mY ^nmverMmy IW (ot btuMma Pmeo safes " Here, in what Don McNeill calls "Philco-delphia", you don't have to sell us on the power of radio and television advertising,. For no appliance manufacturer has invested so muck time, money or interest in radio and television entertain- ment as Philco. And none has reaped such rich rewards. Today, we are fortunate to be represented by three outstanding programs. The incomparable Bing Crosby is currently selling Philco radios and radio-phonographs over the largest group of stations ever devoted to a single similar show. We are co-sponsors of Don McNeill's famous "Breakfast Club", a daytime favorite for 16 years. And we have recently brought the finest in show business to Television by presenting the all-time hit plays and leading players of Broadway on '^Philco Television Playhouse". In so doing, we are investing millions of cold, hard dollars to back our belief in show business as an advertising force. And it has amply paid off I Yes, we have found that show business is mighty good business for us! So we say, "Thanks !** to the stars of the entertainment world. And we give them no small credit for the fact that Philco today is a leader in refrigeration... the brightest new star in television ... and the undisputed leader in radio sales for the 19th consecutive year.