Variety (Jan 1949)

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Wednesday, January 5, 1949 Forty-third P^^SFt 'Annivenmy 111 lo build It takes a lot of talent (which NBC stars certainly have)' the best shows (which they certainly do) to program America's No. 1 Network (which it. certainly is). And then it takes plenty of nudging and lots of releases,, mats, and glossies—and the rest of press service to keep talent in the news. Year after year, NBC stars rate more lineage than any other network's names—first because they're America's No, 1 stars —but also because they're backed by the solid efforts ofi 38 people in New York, 7 in Chicago, and 15 in Hollywood, NBC is gratified that the nation's radio editors and columnisti have singled out Syd Eiges and his staff—in the Fame magazine poll—as giving them *The Best Network Publicity Service", It's further confirmation of just one element that always • > marks NBC as .,, America's No, 1 Network the National Broadcasting Company A Service of Radio Corporation of America XSU!