Variety (Mar 1949)

Page scan 000195 from Variety

Record Details:

Title:
Variety
Date:
Mar 1949
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (March 1949)
Leaf #:
000195
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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THINGS ARE REALLY JUMPING AT M-G-M! (Excerpts from Coast Report in Hollywood Reporter, Read Every Word!) The sales heads who attended the M-G-M meetings here three weeks ago heard Louis Mayer tell them that M-G-M now had the greatest product it has had in many, many years.' Then he proceeded to show them "Take Me Out To The Bdl Game-,-The^^ Secret Garden/ The Stratton Story/ *Barkleys of Broadway/ 'Neptune's Daughter/ In The Good Old. Summertime/ 'Edward, My Son* and 'Conspirator/ They even saw quite a bit of footage on 'The Great Sinner,' 'Madame Bovary,' 'Any Number Can Play,' 'The Forsyte Saga' and 'That Midnight Kiss/ all of which have since been finished. The salesmen were more than impressed. M-G-M, with good product, is a great thing for the whole industry. 'As M-G-M goes, so goes the picture business.' The whole industry will be jumping. Good M-G-M product, combined with the fine entertain- ment being turned out by some of the other majors, is bound to return a successful boxoffice. It's great to know M-G-M is in its stride/* M-G-M's Prosperity Plan is a Shot-in-the-arm for the entire industryl"