Variety (August 1949)

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< w 2nd PRIZE HOW DO I ENTER? W«Hlneft4lay, Auyugt 31, I 949 Any theatre that plays “FATHER WAS A FULL- BACK” between September 28 — December 4 auto- matically qualifies for the All-American Premiere and is eligible for the showmanship prizes. 'i Let yourself go! Open up with all of your showmanship ideas! You can put them all to work for this one —and how they’ll pay off! Razzle-dazzle your town with your \ All-American Premiere! Use the special marquee and lobby accessories to glamorize your house! Make your Premiere the high-light of the football season! Local School Bands! Parades! Snake Dance! Cheer Leaders! Town Celebrities! Local Football Heroes! Every town, everywhere, gets the football fever! You don’t have to