Variety (September 1949)

Affiliates Buy ‘NBC Story HI* » »h< ■ H» s mo«l rtxlh wMan»^f * WW a urrl* base fuN »• )«*«*•»' the rx^dltgr? of MN h tesiall •< t ration and r»»m *n far M their radio * arms are roarfrltrd that tier *Im»» Ms Mf ia*^* Mt au- ditors eiarr blfltme video ImtialNr »rr 4 rN n>e growth • mo *i \***J*tT 7 hr r JZJrS n Ji prun-* Serf rt•elf It «a* a hat the othet Media Tj V|M , Jt>lUi MtPf gf .«•«. t. hr., II t»..r I k~~<Z *m< IW • a* r*w ref«*rmre at all to a Hum* seat nm t* rom ertseti rsrxuie •»<« i«Hin« return* m NRt ArUntk MU' exers measure meat Morses to date While the iffllliles *•* tai« tbta sear or that the r n owa prusxr* that NM i* ahead «*f all d* agree that mararle^ laiisr cTect wf the laa out amor. r »e >e<tt«rs i« It* <**>eia#e af the fom overnight add that Hsaiaw atari and their araaats notnm * faawlie* af t a tardy ****** lm ftd* •• tail art rally he feH aatil the tall Rofd out the a urn her of h* , r jr» to ourv and 4 rse «*» thes re star* mUtag the adiliate affiliate* sudd to advert»*er% ha* moatts rertaoa that Martia * le.s* Mamed little raarrm I«« « i.mhrf to aa average af tl hf |/«a «anl« haw* dr moo at rated * 1 . .m.nrii * prrhhM«r tlhfJt) this fa'! »* «r*»eed with aa aver^ |».-«?e«t era aver end a* far a« their of 13. in Jaanars , IRNR ,• ..-Mg »wn individual i»|»eratmn* arr i»a mM »hi* a* an all-time retard f Arif hsiMises* ha* heefi fixid ind tor \ Kt and a higher ftgurr thaa (•atinars to Irad u|> af»% ••eber «et*mh T t am me 11 told them to *»«*P There na« a*, douh* that the t'Miuai that the panw •* met NHt stars a ** 4 • *ma*h t*m»- tts»« there* little danger »he hrsei reseptiun he mg fnii.es! fnwn Hr • ere Highlights of Trammell Talk While Sulphur Spring* Sept II *Tl.f beoadratfrap fwdojfrp naif rerttmlte iff aeltiwg and pro Mp porta to oom the rare for the odr>ccft«i"« dollar Pro#ram ferhwMf* e* must he mad* part and parrel af eel Imp and pranahaa plant to that rhe radio effort! mil he roareniraied upon the tn dnttrpf petMrtpaf potent taltfie* NBC Liquor Nix NBC Prtgraas Ima par# n f»n il *a* on audit toning the men lal* aad the th I run Worth Srpt II •AIM’ i* turning thumb* d«wn on Irtpur aeenuat* *»t the preneat time’* evecuttse seepre Mi Kml ner told the web* Testa* affiliate* ‘ sederdas Woo » H on ever Knot i aptaMM nrr i Hr door a far by *a>iaa that the haa U ‘far the and hs «tre**ina that the art fee la « the »»,.•*• n Hs IKe ee*s pe«n»h»^ ie« that I Ht»* «*» all washed uf esm Hr |»*»r IV itself •«« pfi»hfj»hi» He aosd We too Mihatitutrd fear |.h m>hm rid MtNO Hut a l«**k tH« «d the top talent to C • it»r plain fart* would hasc dews * w n fep the hid to regain prop •Medraffd that there wa* no ha-i* mprcman It na* general!* » »> (hr It mi of rollap*r Tmtas all >rdnt that prn«ratu rhirf H*dM atom* are that the mm e »* < ra% rate* aa affiliate hosa o *M iH*M«ie**men are hrtinnint to Heme tt»a» •* the effort 1 depart arrrr the IT offpnrtuaitie* men* Hr* hem hatting em-.«s aad piaaaiac the P«orett*on of Radio € .tv lias- have Ik IMP rt«hl Tr •mtmll wd H aa* time for Mae fepflRjt. IM to aerept the saht*hrs hnatne** an ttvr t» mo a«tina tndnafrs revi rsmeli Moo •• !*•* •* ^ p»*»per *ateguatd* that m a»a talsre it* «e(lmK and ptomottoa yoh to male up the *tar deRrtta It »** , lnrt and nr a ipnpr n ha* e to «na the rare far the ad*etti*«ng Iorther « d**llat Ho* led h* reaeareher Moph aa a* Hmefad It RplWp JWlf *.. 11 « AW tho non of the W r si Ho *- rhfla rn i mkm If^ - i g* *,*** , , r *** Haetf ‘ the neh lto*fet Morrs Ropf» figure* Tram the far! of summer pr.*«r«* #l- ^ ‘ Vannu* important or fnett mode an all-mrt ptirh to dm* prrtmratotian* reprrarat* an pp> ontrntmna and stfraiheant *e* •«n*iiote that radio ant only re «omp!t*hiamt of no mean ton t ^ MMlr —* . mama but oil! mnttaor to remain Hs.i mme of the SPAC* member* ' " " 1 |m ..n. the href ad*m»*tn« hus were uilt not «Otl*Red and the fart *t f „na «d 10 iHr ohade aide medU ran* that thn affiliate r amm W tee after * ni tNrfv tear* mil pam hrf.oe tele*ima l»*len»a« to an rvhaadtve hreal rerla.n .ndHatom* that n,|| Have half a* mmh mveraft* d.ma of nea praprammiac he |f adverti*in« over the ra he de* la«ed I ram mell add lilOey, iRPand^ no i ^ » rff acre p l ed now a «an* Trammell (old the affiliate* that '** ‘* r% ^deee with the netnnrh rhief- p^ k9n | C profitlnt the adserti*in« demote the top talent frloiMa* %mm * **' Mtnhnted to a deal re to r»4 «me and hear on radm nooUt MU pr* into the fall earn min *«»»he. nets*orh afftliale Harmons tr »mlrrtalen both nal tonal Is and •ml* d*e opto half-hour* between r,,fcrf than a >CW WWlt lfa that M a Mate level We feel that any a and If pm r*»mpared to ( IW SH< *• M■€*'••• pro®- f wr fhrr rerdnetion* on the o p era t«» hall hour* while AIM ha* IS l>«m of radio wonld not he m I hr M,r* and Vt mmute* and Mwitial s.mse for instance «anted an |H jMh interest ** h»' IT hour* lie told them that esptanotton lot the C RS W “Rf — — n*e aetwaft n rtmrptetrls miti imH *o«»mer «u*tamer Iwmf f *’ M«o<Hv through f ttdas hr« 4 en h>«a in a recent v >*h »He evrrptmo *4 1 % mmutrv ' »a»t i s in wbuh the f •«*1 Mought that the pr*M«M* 4 i«m entiam* §••♦ the p<>*giam p» 4 > inaugurate*! *m« e the lh«»p»'' doodpm _ t a«M meeting md «nl* made 1,1 '' 'M SI* \t dr legation reemeu nefwmh* po* the Unr *«‘«e hut re d o und* to the i redit of *•**»! e a* a low* m *olnnlOering tona rif , ^he SR 4 runt rage* »He net*oft and the i a 4 u *ir*. *• imioose on M«< ray * edori* pu«v»hls are how arts netwmh Hex site u *«4 up where Trammell ^•dlhtdili BRmRI «*mi»l aursise under mm h teroaa in Mr off maAing mu*h wf the fart See of the ST At delegation •* eaeemive televiamn ♦ hat more tadoo base hren odd m w,oihf lige to are MU a little more !'•**•• aa r mn pa. rd to radm ft the pa*t thn-e rears than the •••lal Arm to NpadflMf ahow« whirh r «*nredrd that ( ahnhi hoard wad nw..,hrr i »4 r.•a*lrt* iHrx t, e a«e getting too mmh ******* William R Mf| wa* w a*hmg machine*, refiigeratm* ouimng and don't waee%nt *mh *• IHng to go out oo a Rnonrtol ' a* oom r league r* mmI ihar the • odd I mg home fool for eaampte ,,,h ***d cores the lood to a*aure teo*e m radm lioleomg haa eg that Ifeeao Martin and Jerry levu himaell crack T\ fat 'Wtrt. ainrr _ • • H-,t t *- < • AM tsoat hs coming Inlu radm tong after NRt had grabbed tad the nation « t ream atatmna ' Jtod'o it rr aaa wirfl -O Mttf hop fhgw Veer hr tore obaoU' f god r***wp#eo»»r'. ip Store IM the TR w«fw*»rl • toaf per thuo- ag«d fufrarrt K«i d^rrrnaed 23 n l T*»e r**eI p » *>*ooaO*d foe f**a Igrm rt «Vrti| HfetMSr hoc t»r*eowrd 17 ' rtfA doilp tip 7 ', d*n*f the aa* prrwnf -Radti It aettfng htgfer alt the II In IMS radio fi * While eod«o reouttot the hneir w*di*w frlmne* it t« 4 i*»g the rowwrrp hv Htffw ft ii *.t*t onip the moat t»* alf adrer- rietng media ft ig glao the idegf pllia« ordtaw demowefraring p rodweti god dro-w*of«:iwg ptrari eight to the home Three w *o gneatnm rhot lelertetow imp* off for the odt eryiaer of N f 6 ree«krier Nftt mart wfo the loll aendoo m endta noth a*iy A e e»*eo*og holfhoor prrnwft M W H • #od II pm tor ao<r. fhlf comppree to !• hoi f hone a h»r (HA, IJ hone* god 4 A m motet for 4 R gwd *e 17 honrg for Muluof ART rrperft to aril at leoat no# or too '“dt of ereotop rtw*r hp egHp fall #• the doartme AM aot solid V«mdng through f>tdoy o«i h the exempt mo of Ihmmnie ftrsp - wo the the out the NRT the atatmna he with •heat Vet them want NR m entry 7 The affiliate* Mihyevt wl keeping the tree to the same Id a* in radio hut thi* it* known on* rejected ha, g Donny SM and at move at Ion atgnon evolving a rate formula pav firnr there wa* some talk mi IT oonldW mode lo atat •w It hots Moweser tt • ronead eretl m*or itkrlx that the statiom will wind up *ettlmg for 21 or 0 every aim moot ha oo a ft ted date NR ran t *ee H that was prefer ring the more Reuhte formula to WOK TT • 014 Kairk A too-hour tong sariet from the Old R air ft Mu«m Had H bring wrapped up hs WOR - t» k y on rireulati the Tkt afftlt trIN dri comm unit) with roaiM I'aul Rill • III m at the Otd Rntrft tta (io> Nineties an* ars, the permit lor a rirmlatmo rate Ti >mnell ha* tailed lo r t o ao> i«m Id he a* set NRt nr up with ftgurea that neiwork TV \ a ww*nd eeo f leeenre WRM that the aoiolmn might lie either to reg tonal network trier eel tog or N'r-Afcdf wn •f »%♦ l m* i R • had ado lyaakot fhe 4 With NRl now gating TtKi of the «ahie roM oo interconne ct ed atatmna and with use*at! rmda •f TV fgrilttiea riiteitag radm | hs approaimerely aeseo time* I \II 4 i* m, lined lo Ihtah that the •tatmna are • Heir d •ihty got a* »n the way of a that the atatmna are # on the ta m pe t Hive aitootion nut between network* and t fed that they ran dutate further. with wmm nation* <ng that they re ippraThl^ gi Mask ink or breakeven at el or NM feel* that the real doan r ial hoiden >MNdbh m IMd failaf ihes . an V pea aa they raped ■vnr H « felt rmUtrtutn of Originals M* ~MAI E.SU HEH.UTS oir ho nWrm/leW uWf* lareW Jotoili ( gsfooy mo 4 * fg fear •^rr in ia ** >9 . iA 4ft unRA* lm mil color % of toetdr or nka 4* ftrfgreW srilft *' ia, ft plot form. $U<K. milk r% imk plot form. 1-Mi Other title* op m* $7 k DIM1-4? »mt daS