Variety (November 1949)

A Fulltime Operation by 1950 *\4 oll»»oo<l \e* \ • — " " H<»lh«ood Non i •- t trirvUNM mil brt*-or • |iin*i>ne nprrfttot hi the end of »!•*« i»ar Prr«fntl) onl» three aode* Ml. % KMH mm HM 1 v i<« operating on a aeven da, • e#| |i the end of Decern hawvvrf at least three d the foot r•**• a nitig outlet* nt|| he bram ni dolpidt att week t Shriaer Vice Rathe On CBS-TV Strip Show 4 ►median Herb Rhrtuer thus week »parted hr the lie* ad »*en, i a« re pin ement for the f*h<t»p VorriMpemored ‘ Ku’hie o-|. the _Telephone' » :< ('US T V It * it hie n«« aired ive day* a * eeh Horn T H to • pm. Ieav*« It Hit* arel H*f.i H -uhtW-w ad »(«o been a i 4 tt »ca»tl aa a pa* “■Nr replacement, ft on ana ( Rs or ifthall) n anted u» put \». nr Roegs tart j the ipm hut the plan ran den ihraafh t *o«M t> uf hat n» the ptnltt ^dia m d< t.*>e */>• »v t.'in Web • *d the airrrt r?utd not hurt o> ' an atterratron mth the Amr < •* f e«te*at»«n of Vf»«M tan« on ih* a»b ta hr paid lot the vtd f 40 hi M TV KTTV end hit V m , b* „ «U ti ite n T fw • ~ MM* e tft*o full gear a* a* p»* aM» It it tfoahtfvl rf |Ve l.ee a ITVt • til hemp tnla an eMiihmal laa dav» of beaming in view of t *»e faH that station hat Jw*t tf united hi dev• and hoin of MlKihlitn Itl already on arven d»v* • •rt'i mil e*pend Into mm nine •pets'ion rather than otfht ttn«e p •4 , t”o»:na accord to %•■ Hot i feneral manafer M il H> an va»r%«* ho Mtt r Mill not henew P riot to the thref of the year rtowl ape r a t l o n ah o n Id »*■ inf • Ward by the ofe ol thn ye** H an said. Rlack ledge, however: depend* upon hu trend af’et M l TV h e a rd tt* Upped rate rn* d I iirrltt figure* *».•• • tanning up a defied of hit aw monthly M into eipanded whednle* K peior made l*e too big rrto-i * I •«'( tally ititinm feel they ran mat* t*le« mion pat unit h* opr' a*«o( a* fultv a* poaubte IhnrW f n« *i*» n*«»r« a u>de em**» 4 h range aI time to rh a o*e from It ba* aireadt been pointed not that U al market ft* being flooded b* ee* tain produet manuia* «u»e*a • *nh t annnt • limited ptt he* auae they d be ioltow tng a npoal rumple Rod* Omtalrt > ape<*««rPvf a Hie a • eek pcogtam •o hi U TV Statute ha* had of feta I root otha« auto mam* fa* tu* #*• hut nnnO aeparate them mde la r'otufh from the IVn ar.ownt node* their prevent schedule to wehe it pay oil Rtaimu* pmnt ta RT1.A a* a «et • a* the frd to f«* into a loti meet operation In fhla teevttori It *» f#»t ••» the ti ade that Ml h He- feed a psychological od'an<*ge In that viewor* may torn on *h ana n»gh' In the »eeh and hod *«* •to** hraotng a shorn (Whet out let* n«*pe t« hreab lht« hahtt it** • n be f«Hitf into lull opetaitoo |hm aoeie* Paley Eyes ABC Coast TV Studio I Wilt nood \w* t ( Ml retard rhaurmeo Wilt*.* ft fowl ha* been RepHtptng • ♦!•» AH« evecs here thia • ret »«• |rate t"d»a onoe In tho latter e#h* n*«o*mo<h Tele* u l n a f entie Mia l »oe »r epat Franb ftam o* ta Pa>e% on a lone of the tnir«< Pm4wm reconstructed from »»•# old bI'agiaph Film* plant t*» fi r t >4 thief an idea of the *r'»ip If ♦he Aeg| |ell* H mil he urnil*. in •hs* I* ohteb AM reWHll |eemf ps«T ot in TV rtuduo in ft A »« * Mi l\ ♦ RN m*ered In ar*|«"inf e<*ne rtodt*. *pane fori hri» II* plan* ♦«• e.p.od it* Its# Mtedto pendto “ton ♦•**■*« Molly w*w«d orth an e%e to Paed* htneonpenf ptoe*«**<* tot !•'*« rf !' in Ihe r*»' h *h r*ee* are oell t*tr*>« <i ally ♦' e *«* ad to IV o*.«aiy<* of I he k ne ptino* ten I h*> M U on t*nh» ftr%» «e<| t ««»•«• m arital Up a It ha* netatnoird nt ♦'*• t -*a*t and la am «etltn< p»an* (m th e# erther* I# preem «ta >M method in the neat fotwer f a* t that AM N htoV'Rf pa<f of It * T V i rn»ft a* at la Mr foe* m oMh that oeha roremt retremh mem pngran tn %tde«* ARC to*** ft €•••- • it ha* e%|*anded l«n i «,xd»* • T\ tnwf berth he e and V and h •« alie* 4 y Maeiertl hta*:b • O herrifl po*%<Me T. • * T ,fh. ■ • NAMta* DATTOR »*T Hatton \*n ; 1 ^ > a ft \f*«oa orth ft i n jy •» r *•« Apt 1 m the prort'M torn ’ Pe* ♦•••• nl ha* beep Net ol to Hot ne*»|* treated pone of »«*e« piute iMurdtnafoc to* n# Hot ton f Vomey TV edtei I d*'or V *»tfTT On Mon d ay night Ort 1# I «#• in (*hnngu v Vft Okfe mho reads Vantvrv learned from a re* too bi Stgl. that I *a« on the Maaia* Mnrmtt• Du- Mont tele* taton ahoo from Mem V orb —the ttry same evening she a now seeing her attorney* and longing up timetable* to Reno Longines. Elgin-American Buy Tine » Flgm- ffM feed Anaj-Naty Cane Se! Far NBC TV by Gillette I MU spread a hoftdap ing Day for radio audtenre* t • rough. If B*A Ported mitb ; K-g pa. for an W I m an a n ar l a l t editor of C ol her* < .lletie ftafeti ft a tor and MBC Mi editor alaa rends VuitfTT TV rh»*ed a deal yesterday Tue* ‘ half parade of star* to be topped and learned, I herem. that I'm an- to irlevtae the Army Mahy football bjr C*.uie Jr me I a* emree mtrtrb Mutated oith a magatme entitled game Mo*. M from Philadelphia a wt11 be aired on video only tno- V|* 5 *a'el Art* _A* he pa*t me la MunH tfgt fMadium It marbs the ftne^ el!l have an hour-long *tmui- • r itr e*<'u«i*e|p for Ims rag III fonrtb ronirf u»»>» year that the rirt combining it* ftymphom He* prwhobJi g*"t ft red tnm«rn»* «rh and adiertinei ha*e I nt n ed *nd Oyoraleer* on e*ery C Its I ve done ahot P . .. * he »*t t» . i**ar* and (n prevuMi* ***** SRC TV r ^ oannrotien a tmo -tw • • neb and adierlimer have Joined * n<1 4 baralaeri on every focre* to ram the game •»* TV o*rtW« avauaW r e v to o * vearv WRT -TV V A bankrolled a t*m- | said I *»«n1 too had **til take the a«r at 11 IS pm from f® Hhrnp ln*t Thank*gt*tng via N.rthing evtra tfurial mind- hut is# atadium i» hr mg vieoert on *RC-TV. Jemael emcee mg that didn t arare people auay from |gMet-connected Patton* the This year mark* the their set* pre-game reremonte* Announcer rntrv of laaftnc* into the hotldav •rt a°* I n • • orbed nano in h«* not been *et bnt •• e*perted ■® lr ® ^ * hat might emerge as srtleo I m the fm »bo—In the lo W Rob Rl anion n ho has railed •• ftORPnl aft an Miming fron g IVi It V*atmr -wae reviewed |h# ponuai gtidtmn rlaeair yearly %r * n * * f * r this year are Ftfin • its Ilia demanPraO— meant \fn f\ ftrat part N on tha WMlbli* tHMeb apan a t n k a too* air. Agem « lot tiilletie *• Ma FCC Fiddles On TV Freeze As D.C Home Burns nothing Producer* are thonnmg me mi Collier • editor think* Im a double-cromer . . . and my wife think* In a too-timer And all I did lot Monda* go u* t hit ago Far Collier a Ann the «tie and' ki d d ie t Mrrf Ro* K* rn* A ft Nile lomml Toe* • Washington \m the Tedetal ( mu 1 «ra- to- ♦Ha. hara* h u«a origmaUt arl>ed it< d to appear on the prugram Pr*«dorer Roh Inmt oaa forted lo make a last minute auhatrtutmn of William R«**e, mho i* fashion ed of ViHmrel Aria, ubm Rarhamrh left f.ar Ocaf* but the DuMont perm department uaa not informed ol the am itch —Sd I iltb • t« 5jE ABC to Co-op ter am Itch ro o ms In the aertian of the nem Put Office hutldma nrcu poed b* the Ci e*».mated IW'flM *iMM#d important record* Inrlod •na TV totteelee and other dorbet • »n It oaa estimated that op- et alum* mi the areor* mould be af fe ted for month* until duptw ate *e* ord* have been avaembied end ftte* reel«*red I HI Inve^igator* have • toed to the tie The e< _ rattaod ft mg rahtgyeta to hurd fnoftU lo fly out the mindwv* • »M* *pe* tator* mramhling for <ot» hd*t»iial dm umralt oo *a«w*tn • a*e* the t «*mml«*ion dnrkrt *r* <»oo *tt*Mi»mi the IraadOmn rum ud* *. i oaaaly bit by the blaae IV • h**t*e* ed that ev**n duplicate re* - md* uf important r»«r* mete rtliet horord m damaged irreparahli 1t*e MT reference r o om mtieve aoplHafmgfa h»ed t»y e*ery AVI and IV •fa<w«n in the l ft are kept damaged h* mater and unnir |y*rplMa«>nc etfuipmeni ma* rmtned 1 h# MT legal division I move d»«ie!« he lorn the titailomo »oom, suffered evfen*t*e d#.*iaer sereoal llremen and nem%papri • r im» feta mere slightly in nurd W al *e» h IhiM rhlef uf the dorket * it**m ma* thrwmm Vtl feet hy Ikr Ma-* and mae taken In a In IftAft on s«n ri and Wrtgley * uhirh had a similar shorn in direct c ompe tition oft ( BA radio I ongme* program uill pr«*Hah!v m»rb the btgge*t *imuka«r vet. mtth full ueb facflrtie% and MA 24 video station* depending m whether the time I* open to he tied in (Vft!* Miterconncited TV outlet ta he etrfudrd from the lineup t* t.ancaMer Pa home »*f the com p eting Hamilton W *«rh ( <• Program mill he aired fmm A u» a pm, with Vlrt*ar Rennet the ad Wc RftTA whhh has carried all Mowry on Hie areonni game* of Iba Rruoklvn a ^ J ,rt be aired from _ ^ . , • Ml to Iff p m will be rained on Dodgers W. the last ae*eral years , (| Nm TX ^ Program u*il mat be forced lo g»*e up the baee hair a revue format mith May ball plum to omr ether Patton to l-iebman producer of last years .•m town # ». *mm» * 2 * will he put an li atm CBS May Lose Dodgers in 1950 To Indie Station of rts nighttime net nailer* af the 1/1 1 • f * ft. haefer « Reer hank tollers af tha gue«t stars In* ludmg Milton Rerla Lrusaoe defies tv ***«»• •••*••*» tr* .**? . w i>t .^r' V* #-|M , , , |fl „ mm TI A.M . Ikm Will ,| w W w.. *»h Tim* I If. tar... r "" •*' '•» »»••*#- 1..JH »• fwr r*r**' *.' fc H '* •**> *..«H <m AMT-TV, ( nu* «1,w rwM*«. km wmi of the irtb Ms m Funope * the ueb plan* to atari ** hedule la*» *elhng mol r ig again after R»*f*Mon them ail mat choreograph* Jesrelr* firm mill shell out an estimated for talent prediction and *•»»# thr.nagh the Weoaa A_t*rllee • he ftfm sene* rolling agai.. • he li*< mi the year cm a re op ^^*.5®*?*** , * 1 *•♦ wm t« ha*o« Web* failure to find an- V aiatom shaA tnl other nstmnal beehrettei Show point* up the trend e«i*Mt*hed I*u setting ftim pmkage* on s my Ki-nt' _ • angemmi for vponmrship hi le- t*me% »•-« uivki on a feed from • a* adietneer* *Vr t flft millet and m no* tudding ( remade" filmed b* the Vl.rrh Rn-TV for lull TV of Time through ftth-to* rart •••*•• »• •** gertw^ Moat of the time-1 ale tSmm fm each of the ** «eamo or re aKe Rnonng h* WTTV of Kai b* gg mian»a* Thai repm-rrim the b* wain Newark tndftr mi « College of Maoiroi K«<- p.ue lo AM m It* ar**ui»i- * N# ** r< which ha* also nu *e < l m a edge'* to he bankrolled hi f«,*rt ii*«n of Ihe sene* figure m< luded ^ BA TA oith ae daytime IValer* starting Dec I, underlines •he parka** prtrf «mt* m nh the ft** 1 *** 1 *'" 1 ** wniii late after nood again that web* sdiantage tn pm •eag-irtne firm in addin,*! afietltng ** < * <H rou»*e M • m»ld rare* all w»*»M prtmari affiliate* tn a nun* | w ito«e iharm* Optma »,m<r*<% otih ne pugtam Brr mi single datum tV aaarkei ia ted for tma repeal ahem mg* a« ' ***** * r T i ‘ . . H a*>|» me* the Dodger* Is o Walter Than ■ an papa Si’ •toolla, ttiaf fated by W*RT ** ,hr M*roun< bev ft A *t •turn ort the AIRC TV «h«*ppe d *«» H <•*« the ,K# #> * »*ft u *ally la*t moot ft ft* hi TV C I 1/ : rr NdI brails Ryser tit\ #• *^d *m«*e of the I Widget night In CBS rime Snag WBAL-TT, Reversal Usual Cafe* Tread. Spreads Prefraa Wisgs Garroway Faded To 5-Yr. NBC Deal I* the f ho* A* hy • n vao ho* i me te l es Mina slat pan* of the «**uo«ry Head*' m ft *■*1 »e o V»««e ♦.#• m»„»* ha* Seen «t| '»♦ • o* • Rye year put hi NHi ehuh tie* up the em«ee-dt«k w> i'» esrluMvefy to that «#b t«* h»Ti*» tadie aod video Mi* prey ton* Hdtlal oftMft eyptred fhl IV • h lA Orenfialed In ( Kk«». lad « e#A h* NRf’-TV % re per ftylyertet f*af krain and progi am « hocf Awo«a lllolbsfa utih hi* men ager W flifgte lei in ft IN dm lined |« r esen t the leroM of the pa*t hut Said the <w* men pour put* I .ait wo ay tn Hoe 'ft» ftN hraokrt It »• helleyed he • ill he paid I) VW meekly fm hi* im eaeoi f.arrom •> at lorfe Rph da^ UlgM y dr* *ho« ho* M*mdai •••hi i #dio shoo* aod hi* 4»*4 old po***iai*i alt of mhub omi« >0*1# in f M •lift | K# p. if# «„ hr in' d 0*0 ».# f t* a *t#*»n.. Ad*<* *aan/a ho# yrf to «n**r • hanSitiirr M*t ftfN o l a toyed thi* • e#S a deal ta ouorrotli m Me »mh* that Mofta 'hotter |feg • A'oiolrr ft t* hrlieird lo he ■me d tite larger food kiwi* f*arrooay mao rrreetfy t*#i«*ied n a I ife magavin# la «•*< *wd .< he og iirter i tern #d rhto ym fm • **m-*i *p eed In I wok o #g ft H M TV here fya* Moool.ng tt* air tiooe dunoyg r#*emt • e#s. aod I* so* appooaofttng a • eekly aierage ort kit hou<* M«oh •I the Wot has been in Ihe Reid *•♦ da* f iu*e iKutrmi ora huoiath TV park t adm *ho«* hutH by the si at too • part* A Al a*H*aie WRAI and oomerl m 2; WAAM (Balto.) In First Anni Hoopla had origyna'iv at ( BA TV That eb I art tear no Ihe ft V (.tent** ••ft’ftMk • anted I# slort the pro* geooe* In ♦•♦• the of atom mm Tuesday night* at • ta re for«#d lo toon on moat of the B ,ief C#»»lf Oil* We Ihe fVonlr night loan •** <He ft V Dali; ohwh IS moving a*er Ta AM • t ftinre the ki«et shorn la loo non s fwJI hour koueser, f‘Rft mould b een forced lo R«d another ♦ •me fur ftu«pen*e ** aired Tue- dai night« §♦ • Mt When Ante Lite ohteb hankioli* the lattn shorn, refused ta «»ka\ Ihe omr ( Rh tried lu cleat affiliate time Too mart' t»f statfuo area affUiete* ttnarof« *1110 a-. v*- • *«Po*prtihg ueh* for program* e>.d « 11 M Mb. TL he*e leletwated Ms krai anou Indai T . 11 * l f Sh«*m ’> 1 «»es«ta • with a special birthday hur*day r<«gh< § to H» pe» tud, ofte^ufr^Hlm f SmI ' *^ #frk H ' **" k * em ma* la trace the 4H sBapd w*>« t\ J iJT ",™.IZ 'JJTiL TI '• •" "*•' •' lllaliali,, v llw W. dm, m •MMIimi Wbri iw "••»,<»<«. *lm fr.lwrw, Mil 1 r»-«u.«rd rurrle * ••red Irou 4 b»e Hu*..* of nudio prmgraor— k — JUjbgT Rr**gi am kick* off Dr« i*u*ft «»• 4 IA pm In m Hu ft the putole* 10 I He pre*ro*l Uagging «f lit « ar »rd daily by Ihe Rail*, hens duiiog (Ht.rto-i this %ea< IW are Hashed no the ary#i to fttatums prugramooiog ha« nocked no! hi stud... <no ho*«l< prionanly anmnfl hoauae bulb lertaot # f /sdiag o hoof lo he rt.uW, shun. To evang fe. gj • wodoo led hv h**me e< noooootr* es r* 1 pos hum the f of foot ue.t Aorta ( «fe a da<li C ity «• »m* mere s. »*eduled for Uheduled la (ah# Ihe latum 00 tH# uf *.. » thoo tma meek* from • 4 A lo lure* 10 the pm in oh left viewer* wilt he *C.uothe«t IV Vport* Aeni • •im up •>» the ootnufe nem* along k AAAI Rpurt* Hmmm ^ Pars • lift an idea af horn a nr«iuue> Mla»a fta* ■ *u^a-« of Ihe k'urd Dealer* to p*ck up the tab lor the show run pied with the deal set this oeek bv the fad central ofRre lo sponsor pu hwjw of the I nited fteimn* u%m«s< v ia CHS TV. Iodic aie* Ihe steel atnhe has not )et burl ihe euteeurfu* ■ to form ihetr TA *d pi htuy w * *\V -V*'**** • weekly etc I it usual foMuro of (|*|f (*H|. ' ““ "* " * - — II ”* ftfHd | Am f*T«wrd p«udu«tHM* wav the MpsUw mm '*• ^ * r * ' Men*an m who b Ho al »**•-♦..g anrd from ihe tWnd lit efl- aaerihani* will paitw .oale lei wo of Ihe hittluo Wuy .. In add.• ms J*«n *.n#r srtiaf aod traonoMlet ^ * v hid a a|p*« «m the ft*i«ed»iied i« attend the A » • ## N#N I A •#•» #<lt .ptH#«am each 'Wedbewda* si art mg 1 • .*,*«. ft ne V eodfed Mm* tfu rmNahuoteri 4 Y'w feuid'e Alya 00 tap t. ft*# vf WehdOgl ft ft 'I frame fluty ' to p , »p f o**d t'fiunr , *cd h Atfhu* Afuiial ts 4 iw Mpgg •*o * Knf Featares oa TV A package of lour king feature serial. Mini uo the rokiN amp* Dun Window «f the C wart Aiuard Duo W.nsl.io of the heyv Red r and * Ace lBruinm«uyd ' will • * • ft* more Ma,or he prwsenied over 2V tele rtat.ona sud Ft C thi««ughout the euwfrtrv If ki'fhitg |> Deal wa* m#«ic. h* Flan»»nm Fikeda ft Hetioork Tiltn* f*»<W- irg an agreement re WroedHi 4 mtooe rentl, rum luded wrtb Ftlnuf il and dt Im . otMAi that bought the fm (turn I njyersm lot iid'»d ,IN,r f h* Aofboo) Bail ar