Variety (December 1949)

6 BARGAIN BASEMENT ft CBS 10 Out of 10 on the Nielsens H|fty| PRACTICES American Radio Gels Coy ||[[D SUSPECT Once-Oyer: Defends FCC Practices TW -CBS Slae*~ mm *nt**g w~hrm Ihr *r«r» nr > -e !•••»<■ » *+’**1*4 thmt mil It fmpr*4*4 »hmm Further, pnlf •«*# Vft program <- r«*«naag Mm * fit# rtrftH r«r*l Prrr I I I 4 5 14 • • 7 17 »• tl 15 *2 it 14 17 •••agar# hit it$ gpr* i««t ) the Orf S3 n pm.*,, M» »K# Hi l Fate# P* H«l t» tk# Firm* 1 $. I I 4 % t 7 ; • t !• II IS II 14 It 17 It I* f.Mt IU4 m TVntre t IP* Tat#n» Srtwu <t ~ Jack train • CIS Ml P rtw l IrrM ( H' E 4 tsr Bergen ( Bs Mv Rom C tS* Inner SMrtym -CIS Ahmm • \nd> '(IS M **. r > I ' r^t « | »;•* l < Hrkatften < H* tot Hope Sim I’rime Ap i ( RSi Mr A Mm \m 1 H 4 |s Soeprtter tHS Ftl Ponca A tor (US' Truth nr'( «u*e imm >IM F'fiber A Molls lit Mr Oi a meleaa t 1 tS TVttrr (<uiM kit AIM * Thaa Your Mil t\H< * ft t It • na • 441 7 MK I • 717 • van • 442 • 24t • in 1171 ft t\J f MS ft tvs ft ns ft ft !4 ft * 7 t ft :.t» ft 4 tt f71 1ST SI ft It I i: 4 17 I It 7 It 4 Iftt I ft 7 Bftf 1*2 14 t 14 ft 14 ft 14 ft 14 • 14 S 142 lit * •ft 4 1 f 2 ft . I ft • 41 • M -St • It > *(• . • ft * 11 «t I C| 7 4 « « 4 I 4 4 I • - I 4 • I I • I »24 ♦ St TV Has Taken Play Away from FM,’ Is Gain, as Probe Is Sought from FCC *S mhtnglan IVt • III •«« li*M yfotr 4 «« t ft f»»*i fKr Imw !»•» tt ftft ft to Ol^lntr aNriHe* I Hr lark at micow at I W I* dt*e i«* mftrrml fiulu mt I h# mr it«Min at ‘1ft fKr failure nl irrUiw per maiMtfartwrrT* on w gam »*• •**'* iw ftMwr rflnliv# ft»r ftl lb* orrAM* i » pp «o » im ihr («MNPt«»i4M * p» l« rrpsu* ft ftl alainm* lw in r r r e«e Ihrir honor* mt wprtolMin •(rinon HANI thi ml ftrlMfim ft • >ripr » l w l thftl Heat inc* hr hr it m I hr pmltM * in I hr l«|M mi l hr la* ta pertemmf In I hr ft ftl |mMi<4U S'Hhh<* ftHllMA llrri h Frank ft Irirhri lllftrim and «non nr* Cereal Serial Battle ft flail 0 tNHM olrlft hrliopf hi SrUiMl Msrh fin • •»rn Mai 4 • in Mh a i ml re- I,.i kens.m A hbfiaifti IMM H#v# nod vrl 'Mather Known tr-f ‘ now a«ied on II I'nth *la« •**#»• ami nn •US \ % w»|| br dropped h> » hr reveal iimomw a« I hr end *4 4% o-wiirnt ruin thft* m***>*N hrseftal *4ft*rr *H*»o% nrrr unftr rmniftria • *«n hut h k ft reported*» pulrft I*ail in fhr f**ae Inawo M a • 4wlarf4 Ihftl form** rtia«ra>an < Sarin Iham rn< «ur*#• 4 %Vrre to get hath thr ft’\| hr Id moot hr Ime ihr ft M in4ft*tn hot hat a In dr * elop rftao*ian ♦ h a< nr * ( o uMl fraHwalti Hr uwf thing a Unit tetri t«oo«s I n In mi 4 Flrlrhrr w'm k a •4 Ihr ft M h*»ril I ft Ha* taken ihr |»la> mat li*no ft ftl Ho»r*H petit**** «a»il f tt*# I <».nmt«»toa i« non |mi>i M*r rm F«a.** #i« 4 tmprlwi In T\ anal #• nr t**rt Ihr radm «' nunuln l mi r * at i! ihr ftrlwmk' a r *»» *.g •4 »oil ihni tl Hft |M>r 4*> D.C. Strips 1S3G From AFRS Nut llolh n <n«i IW • • ft»»n ml lurir* WadNi her i or hwn i»< ihr aar Iw nftrTtatft a it milliards r«ftu« sir 4.1* #n»«ml Hit nmUl ha* I rm tli i^n <1 4 mon in ft »ft« ». »** a i s r ralmw S < r ar* mt |h*frn*r ha* atdrroni • rw«tu»i at tl hi mat m nfarralnnaat r%iorn*r* • ltd In ft* <1 U>i lilnll«r I Mo an Miu i» rafttmaml u i« In « n l.nird l<i « • her I II lit* •♦*»*» rn r«*Mli*m ( ofti'iiaml IVii.m *<>• • ohtrh n il hair had ft ij»»' *4 4 • ft n^rft* h lira 2*1 fftiilhf 4«<r *4 the K. iU. i what bun 4 «m »i..«imI • hn h ha l» rn Ihr ». * nr * iwMaitdihi * 1 .* a»ni *• l*i« |).r lairith <4 l«»|» M*’**r. In • tint* and pniurr* ml hr #mt I . t . a'«rtn'»h »l »*4i H •• h*g mJ 0 * 0104 # h«l! brrp Hr fthop rhMftfttt Idt t jdHM hr hme Ihr arrvtrr having lt»-4 a*i*. all Ui «« >d Mu* 4 >>. i ra- ttiiwp* n ill noimui' in dr imtinrn a •• H t g *«• » i*»f» i*r'<*•»< ft >*" « p*'4lg - rr i.-rft rd and I a a a * un * a • reft m . dvr a* t.»nal W*d thn*,mri4 M %*ona*' IftNS ha* he. g pan d* r«f*g 14 hour* ai Ine 4n»* ft awl mi <l#r ft ft hm.ift «t Ihr m ft hr « Redu/lwo *t rr MoanotrI n*'t hr hrfM al a ihfthiwwnaa C ad tnthi « »4 Merger of FMA, NAB Expected By Year’s End • ftfthin#ti«#t tin I \lnirrf «•# fhr I M ft**n m?j Hr \ \R • ft* a>«uird ftMedrf . A n hrw I V| A dirn l«ne« a«ir|4. d an • hiHainan la Imn lo*t«r« ■% l| Hr * ** i mfaniMlHr (’»«**.• id ilM.i, rftton lrd In til* rtrft t »• i JaW I. Flan mt arrtrr prm tdr* 9«n an ft SI «4e imH merit m ft III t* flip | «na Undn '«i|»-r» I«»«.«■ id •« ft \| r v.« H (Mr • «nn«wliter nui«MiHff «4 tit er ft S| ft d.inton* and inn Immn V \M I' a ii t all* lm ft full’in>r dim'.n In hr ad Ihr dft‘|pntth*r»4 ft M S ft h-m d r n .(OaaaroadFd ift.a< ft 4 s lr«* ene.wfur d'*r. I.m nl ft M 4 hr at»|wtinted la Ihr pn*t Vi ft* poorn j aftrd Ihr dftpanrlmenl a ill lafcr orf thr ftrrmi' ft SI nr* I'.ni id NSMft arn radm » fn*n*r*1r a«d*o diftt-Mon hr ad* d hi fttihn* sit n * * If Hrllrr* n«o**4 ta a* • « e * pe4trd Slringri »HI pw **h ah h» fr»»»*frrrrd fta*' #t» n • n sh •nggnirafthwa v f »l * fd' hrhinftl ' . • . • a •* •*»..■ d. V » St la* 4 Jt n**a pnmvdrd a* »» m d i > >mM.( mt fhr ft V| S d**e* loo* Hmi e I* • nrgamaai *r sad 1*n 4. '■a l i a or d aa patr 4n Laab s Pftliticft Aspritnoj I 4 * ai d »«. . Haa* Pa 'T 4 drd*» Iftr* a lam! 1 «*4r d i. *»»*nnrv *4 ledht ao*d |rlr'»*n*n <•* af.d ptwhltfthrf <4 Ift^ f»«r !>•*p.-rft• . ja *m».n**|v • •*» wl ei Hkf In ing ft f ftftftdsdale »*• •••» I s Visile aa Ihr |h«m* ot« IhhH in w p i p iamr hrw tt«*h* I * Tall nrftl nmmt r U*i4 ha% radw* *ia«soi*ft I* fodrdo aad hh gad |rlr«l«nn. 4a Una* «a 4 oiumhftM a»*d ha. t% iriT MUM frradft ir arimnh iolr* •ftwitwi mih nrtoa raiding rath *4hr» aad r air rolling p ratnn r» e»ginc arr di*iuit»mg mam ia 4uun Iradrm Ra t a m hrlf larard atn a rat rhtoal Arid mth Ihg r«hn * «4 a hargaia tu «fam t haniar** thr*r r ifrlr* fret Thr* ntr a ho*4 *4 umiwufti deal* ahorh art« arr mat mg fttnh a* t RS la«l ftpnrtag tahmr Ihr ftaiitaa ahoo aa Iraa than Mi *tafloat nhilr thr rraiaiadrr «4 Ihr rrh taitird it oantaUlHlg «bul 4ilt t>•*•» »hr iadirr«4 phtgi for ft* law I hr* loaA aahaarr at \ III « ll*4lv«i«oud I ailing nhafti |hn« 4tfwm tree *rlU oftr« thr lal. huw r* rn fhoagti thr >pmo*o« i* pMving lot onl> ftftrt of Ihr |n* gian* and al thr arh« •'•no m 4n Mi ** n Rnh Mopr • tour during ho* «m.,w Aba ?hf pMngiam pnirr « u«t»ng hft NVM «h»* * erft In rlet i *atr al ' Km hard No Ef g on Me Mnttft • **nd Dr* • Hieaftfa*' in H«ftllftn*w«d | brrn pul mm Ihr frrr l»*t fnr d**« at irahhrr* aftrr bring I.** %rac% wr nl Ihr fm puoid pocnna ta raJho tinl* * »M**e n ho pawl fl |A la* h«rakfa*f arv * ’ admitted In thr hrwadi a*l Tap na* tahrn «4V in indu«e a larger «i»dien< r a> *h*.« * nr a ft mr *4 Mift naimg *i urim She* g*n around thr no pm rdi* I at thr nrtmtrfc* h> tharting fm thr itea rrpa t and I hi «»o inr in Ihr broa d * a 4 lot Iter Hut ii a a* na In* tpfcel* ftillhoul Ihr S mh rfU ftl a** Dor • “jETrs” Staffers F 3 e Vs. Pope Multilingual I w a* a ftia-- nhilr Ifttr i «tn«i i himilarlft Iheu Ah * putting un Iftr ••mi am. i Inn m«mth* honi i «w m iorrrml «i«n < tgatri iHftwiUlHa 14* rufln plug* Mutual. I he ilaim ha* hmp oder tug irnwn h»onu*r* In Itorr hotting* ooh a* t r*ftu* rd urr htndlup* i a hr* leguorf % arr rurrrpt that art • nil arr I aft Ml g prv unopn* > hu«i sen ftftrddmg free rourtmt %p*n* itnmHtg thr *poor« name* >m • UaiMOt an«l iMuini m Iftl raf I • rr mt ohnth M g pari mi pro Aatwa road* ta ardn r to aril liotr Thru pr ne ftn.M ftd."> m* if * frli ait re .pwa *ihtr fm aunv •|mm»**m netn»»• ft amtrhr* aad rr* »ut| nal« Mi drprr*«tng thr mtiir • air dtolurr Indrad ad wrlttac • heir nfhti mi ho 11 tag* from ho* h rr* arn In h«>*nd*ad tag Iheu note* I u pper* fret thr rftiata* arr Im>* 4mg I«m rant btlliac* to lurtng •♦aeftmtlri* fi«om arrghftnortag nH« hti» puff a iHtrlip ftl'.rn* f****n Mnitirl ft atima Irum C’flAt at hll« bwrt liHm ft Hi Ifttr* a*ft nfttm Iheie air ta*l iirgta Aridk lo hr Iftpp»e«4 ft hmuiI lhr*r arr tn*»M *m e • ••mpuair* *uah thrrr *4 *t.t«h air ia artntuft r»dt*. air *»»#• rftmh might hr all*a*fr4 Iw • rgMMtaf *ft in* parallrfiag th* ir mtl** matt min wiHef* like ll.m' i«.Mun h ant fund d**trftftni * Irftr ftAP Hi ftiidilntaalt* • nr re air iiufii medium and %n.afl I •*ntiau«d <*n N L R.B EunMMf Okavs Nmn 4 Aab-Uaiftft Bed Vs. Georgu Airer ftt'anla fftr* I 1 .1 r**miar f**r Ifttr Sainu»al I a In i’ Vf* ta**«*ns ,H**a*d ha re*«a« > **Mted rm diM»*i**al *4 rha* ps that Ihr til ■pgQHMfl *4 W ftl I W. • « u4<* «*»wd ftp i ftt h.MMtfud h* *4 I i.fuaohap* 4.a refu*rd to haigath m rod faith atfh Inn ft *n. * m an ft«drrHmn al IjIm IfOMtH* ft «an.«arr llamilt.m I .at doer h * 4 •*•• iMtmg m aa iarr*n*rdi^i. ' **o irgdldiwn that led up • • « *aiia« Pi* itrarli aar" tear .. *r at thr *lal*on The Inn uanm* v. *1 air ft ft It ft and Ihr Inf* « *T ’ hnopd nl t •• M m ftrr*. I n r* ' ln»M*gfil b* tin d ill had engaged in uii I a • * ai«n poarftom* nrrr updirid h' i»n m . e v-«ni»«f and Hr n**ie*.«t ta n «nag* mm-* 4 I** •It.p «pur*ln*n *■>' p!**Vru* an* n> th.-ii wh»« ' »* «•* ta ant nat tnterfr*mg •y* • *w »• *ng thro** in thr r*r« »4 thru un»««n i*gft»f* n mn«MiU*iv u*nih*i- «4 tft Hft oral na *lnbr at the >t* foil iaa I. Md* prat and ate *i*4| «e*i ft r giinr** aftta hr I* mg In I Hft d ir»pr*lrd iHrpr pnrlirt lipr* ftl «*. •*r I •4«**.aa trie*an rad»n • n.ft ad niMtng man la **•* atoa age* nl R ft fl. Having gntu on -d tu w an e four aaafthi ago A .«ad > i*P n* a* aad aprral.r« thrnr ntftori .# gdiMtv h* * dr* Hftll. In a * i g otaua Arfranr *4 fttr* pw.lt. ir* imatnag frrrdoon at Ha an 4 l*aii man Raiar Cm *rr .. .1 mdlrr Hrtr ta*t nr. 4 thrrr a ill far m* rrhultwi ai rIVttrt* In prrirnf ftw w ad* »4er* Irtnu aft*u*mg ( *a«l<• liMtnnal per* ngattsr* ' ft at a»« pm* t “ fttr drrlarrd * I i no rhr it m\ dut* to make nni rlfnrl to cu*1atl Ifttr freedom *4 tadtn Uatnm lam«rr* to hr uniat* «•» In tore Ifttru It*m*r* «*drl* l*U thrt* non *ut» »tr h. ttrfb* taihrr than In* thr public intern»t t m *pw(4* T hut**las nlghl I ta f he ft tuft*rt *1 *rtte* mi Ir* tor* ftnuMM mf the lair 4 htrf iudwg M *«taa ft’t.*k fttna* Nr*alling mdu«fr\ rrgrtnm I* t .. t iMiH»i"imt Hti*. ftt- «**ad*a*t«r* I’m t«n*g at ft SR prr%> Ju*i w a a* a drh ap WINS Purchase • a^htagfia IV* • Pei 11 ««m »• pn. u ntmg all rmt p in* rr* rvrpd *up** «\i**ut p* i **M» 0 »e| *4 KtlftS N \ lifted nil. the Ml Maoda V bt I an f eon « ftU up pm* it*g thr fthe indn * traavflr* fr«Ma ( imlri A* **ad* a*ttng t«. II h«kir*n Itaftn ftaninaa Ihn umrat rhatpr* that Ih MiiiMt l* npi rhtrl •(•nklw.id.* •4 Ift»e git.up apptsiag In tak* asrt RIVs ha* pr«*a«g|4» l«M thr •tall* i* *d nftwon Id *i g a* d tftor put it mmi lhat hr aaoftd 4n pa non I* «n aft* a.* ft. a lt« *4 tin p«. ** at • WipU.tr. ftt..pi"v*-*« i laim lha< l*up* « ptan* to taatefl Ifttr *taln<a In a ft**te*«m tangwagr nuftftH nttuftd hr an inrlfwirfit aad na*l* lu! u*r at • *•* lattltlt* Th*>,«il* i#•« i* t*n' ftl l ihiliat d** i*mn in tftte • au h• till. Vftt.vftna ta oHab an evat«tio**« fM*n*«l fh)«t Ifttr h*d •4 an apptw ant In t «mt rtl Ihr lluh *l«tv«m tn loteiga Idigtiaftr wprra t too Thai prrha* coat > report ha* ftnen attg. k*4 by u 1 ' ral mult* 1 n#'...I ftuaodb adrr * a- a %iap aft lateiM « a two nga t««n tin ft It p ittam *av* the vrr* pi >•**»!•'• »d Iwtf i|n > Ungua* * h* >.e*ft* e*l ia# !• a «pur*4n*aet>ftr *m* |l tile* * • n u* dale ntiwb • h ii * a d** lift* .it \ \ I dp * 1*4 • git l**n n a Hit* poopulaiMia ti»m« t l t ta Itw in 27 b « m l»4ftt ftddtl • wool ft 4 *tete* 2 * k' « d the tiwrtga town nhotr pn*mftaftnm ne« **** * d* v*m » •• 4 «n I W3h an d h\ taka th*. pt*tpnri»Mn bed ia Mrt Ml «*t 4J P » Mha.tr** * n« • 4 me» ***»»a*n far lutrtga ttgpua ••*4« a* f*ng I fttr Intel «W«la*«* ** m .»(* tft«ao* *et t*f .* «f h* 1*4*1 *ta t.*m MftNIft hMW MlUiftl aad HI »V ft i* #1 a «pwdr« a I • Mitft* t *%r*m i*'po*tft *n ihr ft mt • *4 la trail i»<# n» ah «a*d Vhai Iftte rapMoH ft -*d hi «n app'n «n* up.*m,«aek tar availatdr hi* la*t!ftf*ra In rr »t*4 giawop *4 H* pUhin d*n r>w* *a*fn el* that fit* *rrtur *4 'ft.* p. *.*e «d 'leti«m n«M*ld bo m lie p».ft» M ml* ted OVALTINE DROPPING MBS CAPT. MIDNIGHT I meg*. la* ft 'I «. <te v t tin* nmftteif i*t mI f i i * 4 a uihpb la I nr* k «taw h and*-* I a fft\ett*nei anf***uf **d •*s n> ..*.|. »*g «4 l ayda n ftl d i»' ■ Ift*. I ftl *4 ( wigh t ’ gt* 1 - a fttail hoar aa Tar de» add THpo>d. I ft* at'tin a til w*e fit' !* »•'*,' H |«* Hot lues 7i*.»i tf>«nfe< Mart egiteMv aa HIP TV * ' li«.n d I Wed' Hail J«4tYttl*** **t ‘tiawagu* nl brtriagr lira* *aid • ftiafitar ta 'liwMUgft* mfh dayitmr »ed««* nft*uh appuaf* In rftitd«*n ftfinunt ft* ft»andUd b* t.iai.f ftd trfltmg ninth tnhtntH tl ift Itir . BUrkHI g Afta amki • iftnlttor* *4 a mild p«**k ftl If Ir i ft t t pfaiMftett tov m ftH* 4 a% »aod lor H% rtV*nta In pM«4eet Ifttr pnuhla ftnidt. tt f * > e.!..«•* ai enpui hMteh .**trr* Bui ftiillrr po *nn|4 I * hr ended ftl I* >aw*rt * aa Onge* fno Ihr Cl *********l * mtrlW** lual nmetl- aftr*k» and toialnii ai thr fu4 ft n radaii ai Stmtehtta t m remarked tftto 4 uMtmi.Mu naanarrd ta «ov* tv# ■far %e*d thru eft* •* a* let trail » odrra nftn* ihmk Ifttr t m*4HiMi •Mgm than* *4 IfttrU right ta hr not ait ’ fttr oi Mri t anrw4 hr* had Iftt* wvtr h* tftte hurling ai trte rp4Ur* » f as aftu* i tithed aft dt. Ii»m«' <4 da* k t t*e eftwattn#* I*** Hu ft met t* an *v den. at In t id* a»l tot# n a r« auftt *4 the a*ft*aptn«n bv ft'ft ft’ •*f 4* «ft* afta * again n aa Umiti* # nprtcm time h* Ifttr net. «nd rt «|»t* mg MW tn *« l! tor oi the Inn n*d h**» h • 4 t.w merit nnrtrd H ft*, n •ft** fftppraaftr 4 ua*1 at*fttria Km *• ratal w«n- »n Ibftl fttr tnt«*wtk *.d *• »*| <u*a Ifttr »* • tftn t •*»*t»n»v *wn absolute 4n •ft *mtiOMnd na Mutual’s Chi LA. Program Accent • Ut#ina«w4>» from llailynod ard ft l*n a#«* ntftft h* *n*re*uil «*n \t», ft.*! *...»#>;** ponrram rrr pe r fttoil ft «i*e«hi tint pu*« m»«na« 4 linni a l»«* *r*i *np •«* the 4 *nt«l *4»t ggpwni m 4 ht end V.n ft * aa* • *« n i*»d I ft pi**rram ft me d«*thee Ha* ftumk* «t i «*med\ at f.r ***t •baft* mil ppfdh** Cfuwk A a f !•**• m tft*r ? ift pm S«tu*d*i *♦**• dlarl'tar lire 24 ftgu*. h ‘ U*a»e t** ftftw nheir (ft le> mi i a fttatiigwr tftitp Iumi In tu rnurr4 ft* Jak H.t|»> end pt.» 4**•«4 ft*- I .*«* ft ult.m mil In p«ct •*i ftlftf * Haft*udeft «f »ii p»e*tn ip« '•am linrnp tU.» thrftnafr* Jt» (|n«*. •rid 1 dt a \t«»o i hrr aad ftl.ef ftletth Pingiem * alf* to** •*t*4n» • *m*e tant* Vn «p*d V»r ft*, me *v u. « 'tin *4 five, nm 44# huaownn* *4*4 r hw , » pftafldMMig*' 4ftg m»r rteoftmMM value i ether then p< in": v •4* • m * ft •t*e*hril*er * |»a hef re* •»- !#*• fierire h*m*r >1 nt*H •Vh 1, 4 «p-t «nd f hft ..pw ce*Me* «n*t Iw> lc* end hr»\ 4 ft** i»*p H. u.g th«l Irdb | ft*m ft r# H*,.* ft>e«r eueiket Hud t.« . >.#*♦ attn ft* n».ft be ah*# t naftta«w 4 <m p»p ft* Ai Carnal Cb-Bouai *U t ftd he Ijr V• • eff* »f*g f e • r« in ft ft«trggo» I <*m l>n| thr »s hdm -wot Ifttr % burl, he* tiaui •*<br In a wier d tag * ter tew n a* fn h a* Hft Mate peat* up ihr «net raft pw ten* * ad I Im ago and Vbr atdard a wr **i ihr kr> ftt o ha *4 ggmta Mtg e*fi*tt>