Variety (December 1949)

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n. m « Advertising men who know their onions know there's nothing like the wmrm and friendly salesmanship of home-grown talent to solve their sales problems in local i i . As in the case of one of the nation’s largest tobaeeo ■T : companies.’ Thanks to a Radio Sales Account Executive, they bought WBTs big local star, Grady Cole, and built their entire promotion campaign around him in the Carol mas. Now? Sales are driving ahead of the pack \\ using local live talent gives hi* coast-Lo-coasl campaign extra momentum. Illustrates why national spot advertisers now sponsor more than 750 local live talent broadcasts each . week on the radio stations represented by Radio Sales ... in IS of your most important markets. RADIO SALES Hail>o and T>U rimom Station* \.m »..»• a)