We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
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-.1 . '‘. l '''’’; '■■' '': ^ ' • . w ; > .. '•e ■ look at radio it’* bigger. it back it’a big^r Uum ever.V £ •■'••• * V . *' " ^ “V. .t •./. •' ' I *-’’ . • • ‘ • • » Radio ia bigger Uuin anything*- bigger than magazinea, bigger than newspapers. Yet in measuring the bigness of radio, - f \ ‘ /• ',v . , . .. people still use obsolete yardsticka. Yardsticks, for example, which coihpare the circulation of a whole magaxine with (It’s like aaying my apple-tree is bigger than your apple, as Variety recently put it.)' • w ' J > \ V / . V \:.- V 4 * ■ < } ■■ '■ .'r ■ CBS ■ 'v '■ • V » ■ . ■'•■1 * listeners.” In radio a more realistic gauge ia “rost-pcr*millMNi.** In radio there ia ' - • ' ' • , ' • . . no such thing as only ”a thousand” listeners. < It’s like using a ruler to measure the distance between the stars.)* I * ' ' ' ■ . Sometimes the only way you can tell anything is bigger than anything ia by diacovering that it’s smaller. The cost of customers delivered to advertisers in network radio ia smaller than in any other major medium. And CBS is both bigger and smaller than • < *'V . ‘ j anything in radio—bigger because it deliver* . . • i» * • * '■ " • ■ ■ more millions of listeners to advertisers *1 ' / . . * than any other network; snuiller because ' V ■ . it does ao at the “lowest coat*per-millio*.’* —M-Aerf 99,(Min,nild pettplr ffofhrr ftery Mvek The Columbia Broadcasting System Ills ml# •« HJl* •MTU. •we Mattb •! earn rewgj . a.