Variety (January 1950)

Record Details:

Title:
Variety
Date:
January 1950
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (January 1950)
Leaf #:
000449
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
November 16, 2023
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Wedne^ay, January 25, 195fr BABIO 39 If yoiir ¥ s is distrihuted in upstaie ISfeAV York and Western New England, you’ll waiit eftective adyertising i as iiiaily individual markets *as pOssiBle. you’ll find that One stationj WGY, has a iarge, consistent audience; in totecn in this area > . . more markets delivered than any upstaie Ne>v York station^ In November and Deceniber 1949, C. {E^ Hooper conducted coincidental siii’yeys in each of these six- teen markets. The results; a sizable audience for WGY in d/Z sixteen cities . <• the next best station providing some listeners in only ten. WGY delivers 20% or more of tlie evening audience in ten markets • •. the next station in only three. Hooper s Stations Audience Indices for the four stations delivering the largest number of markets * j ok uptown ifi mine county OA Ghversville; rut^ddin mmevounty us North Adams; Vtica in smne counti/ vs Ko/ne, \ r<u* a presentation of radio Jisleiiing in these sixteen impprtaiit ; upstate New York and Western New England markets, Write br phone yoiir nearest NBG Spot salesman. lie can alioAvy ou dpcuniented proof that WO delivers mo«e listeners in more markeis tiian any other station in the area. ^V/GY^ 16 markets — 3| counties in upstate New York and Western New England Represented by B c S POT SALE S NiW YOltk • CHICAGO • CLEVEIAND • HOUYWOOO • SAN fRANCiSCO • WASHINGTON • DINVlE