Variety (February 1950)

Page scan 0008 from Variety

Record Details:

Title:
Variety
Date:
February 1950
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (February 1950)
Leaf #:
0008
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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as well as high school and college assemblies on the subject “jMother Dildn’4: Tell Me”. Such a speech can be a real public service on the part of the theatre and should not be com- mercialized beyond the title of the speech, ‘‘Mother Didn’t Tell Me.” Doctors/ And Nurses —Doctors and nurses speak to many people during the course of the day. Arrange special advanced show- ings for key doctors and nurses. They will create wonderful word-of-mouth for you. Street Ballyhoo — Hire four teen-age boys. Paint a black eye on each and have them parade around town carrying the sign “MOTHER DIDN’T TELL ME”. We guarantee this one will cause plenty of mirthful comment. The title lends itself for sniping and stencilling. It’ll be picked up by the local teen-age contingent. MEET YOUR JUD6ES! WmmM Mrs. RHEBA SCHWARTZ Exhibitor^ Capitol Theatre, Dover, Delaware MR. TED R. GAMBLE ^ Member of the Executive Committee of Theatre Ownen of America m 5EE the press book ^ FOR MANY MORE PRACTICAL IDEAS ,Mr. TRUEMAN REMBUSCH President, Associated Theatre Owners of Indiana, Inc* Of fHE BIG PRIZES! w Jr CBT YOUk OFflCIAL RULES FROM YOUR LOCAL 20th EXCHANGE! Wmmk Wm