Variety (February 1950)

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Wednesday, February 22, 1950 - s ^ . I -•'••’ - f '1 s-I i I 3±:±±$.:.M3 ^ 3 ♦ 3~ • # '♦ .« • s ^<- ' ■- ..v '••VO ■; •• s ■- S'' - . , '''' ^ J ■. NS ^ V ^ V' 0 . s • • # m m. • V ^ ‘ s ►n:*:*:*:*:-/!*.*!*.*. f.S'.’i , < * v'' • ‘ • • • v,s*.s' • V.J • • • • ■' ' s s THE ^ s s • <» '•'% -m K ,*.s V / I' v.v : >' f V •• '0'^ I ^ - *• sv:*:-y*:s\**s:.: •.*.-A-.’,-. MAN n ♦ *A»,*.>» • t.svv> I im^ DAYID 0. SEMNICK* C CITY, CALII*., DEAR I)AVID I EIRST FOUR DAYS OF "THE 3RD MAN* AT THE VICTORIA HAS TOPPED EVERY MOTION PICTURE THAT HAS PLAYED IN THIS THEATRE AT REGULAR PRICES DURING THE PAST 8 YEARS. MATINEE TODAY AHEAD OF OPENING DAY. YOU WILL SET RECORD FOR THE BIGGEST WEEKEND, BIGGEST WEFK AND BIGGEST FILM RENTAL RECORDED SINCE 1942. ALTHOUGH WE ARE PLAYING EIGHT SHOWS DAILY IT IS PHYSICALLY IMPOSSIBLE TO ACCOMMODATE CROWDS AND WE HAD TO PUT IN TWO EXTRA SHOWS SATURDAY NIGHT AT MIDNIGHT AND 2 A.M. WE'RE VERY PROUD OF THE FACT THAT WE PLAYED THE PICTURE GENERALLY ACCLAIMED Tiffi BEST OF LAST YEAR AND KNOW THAT WE ARE DEFINITELY PLAY* ING WHAT IN ALL PROSABILITY WILL BE THE BEST OF 1950. IT'S COMMON IN THIS BUSINESS TO GOMiUmE ALL GREAT ATTRA^^ "GONE WITH THE WIND" BUT "THE 3RD MAN" iS TIffi FIRST GREAT HIT OF THE NEW half-centuryt MAURICE MAURER MANAGING DIRECTOR, VICTORIA THEATRE, NEW YORKi N. Y^ " >■* . / ■"' / ' 'A ' f ^ ' i / / > ^7 ^ ' r/',. J;y/, V . , 9/;; ''L •-•.•• -■ •{ !//<■ (/ij .'/<i .it.’./ i y <r. .• • .- f.s' . f. j/Jj’'/•••/• • ■ /\ David O. Selznlck and Alexander Kordci present THE 3rci MAN by Graham Greene starring JOSEPH GOTTEN . VA t LI vpRSON WELLES •TREVOR HOWARDrPrdduced and Directed by CAROL reed Released by The Selzniclc Releasing Organization. are a