Variety (March 1950)

* HI 111 MWTiWW min i ■■■ iiin .vui iiir iii ■ nam n il i They’re here-* the standout television sets of the year! Exciting new Zenith* models that add another great Zenith exclusive to Black Magic MBlaCkM TVibe picture quality and viewing easel It’s the new "Super-Range” Chassis, that now extends this Black Magic even to locations where many sets fail to bring in acceptable pictures! Giant Picture TV Console New Zenith “Adorns" with 105 sq* in. Giant Circle Screen. Genuine Mahogany veneer cabinet with rounded corners in graceful Contemporary styling. ONLY .95 t' K Here is made by what-s inside the television receiver you buy! Remember— mere claims can never take the place of superior engineering that can be demonstrated before your eyes. So come in— see the inside facts on why Zenith Is the world’s standard of television performance and value . . . why Zenith 'ownership means lasting satisfaction! /Ps EXCLUSIVE NSW GIANT CIRCU M BLAXIDE "BLACK" TUBE Gives super i!it pictures with undreamed-of new detail and clarify — free from eyestraining glare or blur even in daylight or fully lighted rooms I This is how doctors recommend viewing. Also gives you choice of Giant Circle or rectangular shope picture— •t the flip of a switch I r& ■AN ft: Fed. Excfio Tax ExtrS Tlif new "Presidential" Line briers you a complete selection of consoles, combinations, table models ill designed by master furniture craftsmen to your home for a lifetime. Priced from $219.95 to $625.00 Also see our complete line of Zenith Radios and Radio-Phonographs J.VJ, hUi' ' pr.'/„ I? fhrr if if *4 » .. ■■'■'Avs,.. J‘/f< /*> A* v' , > ...jm rm txcLustve NEW “SUPER-RANGE” TURRET TUNER Built-In Antenna in All Models Brings In clear, steady pictures' on a fraction of the signal strength formerly required/ Gives far greater freedom from "snow" and other picture do* fects, oven .in outlying locations! Just one knob to turn— absolutely no fiddling with many controls, even when switching from station to station. Zenith -built like a battleship — the sturdiest, costliest, best performing tuner used in any TV receiver, bar none! These Other Great Chassis Features Combined in NO Other Television at ANY Price! 1 “Gated" Automatic Gain Control— a spectacular Zenith development that virtually eliminates picture flutter from airplanes, cars, diathermy, etc. . . . by opening a radionic “gate” for 15 millionths of one second, then closing it against interference! 2 Alnico S Picture-Focusing Magnet. Automatically holds the picture focus steady, despite the normal variations in voltage from your light line. No jumpr ing up to fiddle with a focusing knob I 3 “Gated Beam" Sound and Picture Stabiliser Tubas. You’ve seen TV pictures that “roll” from top to bottom and “shimmy” from side to side. You've heard sound that lets voices and music drift and distort. This important Zenith invention automatically regulates the steadiness of both picture and sound — in spite of 'surrounding Interference, regardless of distance from the station! 4 Built-In Provision for the Proposed Ultra-High Frequencies. You will not need to buy a new set to receive ultra-highs on present standards, nor will you need an expensive external converter! & Built-in "Picturomognot" Aerial. In. many locations— without outside antenna— just plug in and get beautiful pictures. 6 Connection for Phonovlslon. When this great Zenith development is available, unit may be attached to bring such treats as first-run movies, Broadway plays, operas, etc., right into your home! Let him demonstrate these r RADIO CORPORATION • CHICAGO 39, ILLINOIS Over 30 Years of "Know-How" in Radionics R Exclusively. Also Makers of America's Finest Hearing Aids*