Variety (March 1950)

Wednesday, Murch 29, 1959 IIADIO-TELEVISION 19 « tf WI* • ♦ Cleveland, March 28. With 26 cities already in the told, Domestic Sewing Co. of Cleveland is preparing to take on two more outlets, Minneapolis and St, Louis, fo)r its major television film “Ad- ventures in Sewing.” Featuring Louis E. Winslow, the stanza first saw life over WNBK. Through Fuller & Smith & Boss, sponsor then '•**• moved into other communities with a two-fold for- mat in mind: Filming of WNBK show so that presentation is possi- ble for other TV outlets; and for educational and promotional work before women groups and organ- izations. '■ ' '-'v '■ •; Success of the project, involving more than 1,000,000 feet of 16m film, has been reflected, according to FSR, in soaring sales of product. Because programs are aimed di- rectly at woman’s audience, many TV stations were forced to shift to afternoon programming. Ac- cording to Charles Hutaff, associate director of films-television-radio at FSR, 60 complete sets of 13 three- reel film prints will have , been shipped to Domestic distributors by the end of March. Discarding accepted film produc- tion techniques, a c c p r d i n g to Hutaff, time and production econ- omies were realized with the use of three 16m cameras ip three continuous 10-minute takes. Di- rector Charles : Ranallo pre-edited the film as it was shot by turning the cameras on and off himself in synchronization with the master sound track “Cinescope.” By paus- ing a few minutes between 10-min- ute takes, “it became possible to take full advantage of the flexi- bility of ‘Cinescope* and to allow talent time to prepare for next sequence. Approximately eight •days of production were required to photograph the 13 films.” The Gospel Truth - Cleveland, March 28, The three minutes it takes to soft-boil an egg is just enough time to hard-boil TV viewer to religion, according to Rev. Clifton E. Moore, of Holly- wood, California. Rev. Moore, in a Cleveland meeting, reported on a recent Protestant Radio Commission in New York and told his local audience that “three minutes may produce' a palatable soft- boiled egg, but that amount of television preaching brings about a hard-boiled attitude; ariiong TV viewers which is likely to make them switch to another channel.” He said research has shown that “talk shows are absolute death on television,” and he suggested : some preachers probably ought to check on tel- evision findings to improve their regular church preaching. Garroway to Emcee For Curtain-Raiser to TV Sessions at NAB Me Washington, March 28. NBC video star Dave Garroway | will preside at the curtain-raiser to the television sessions April 19, winding up the 28th annual /con- vention of the National Assn, of Broadcasters at the Stevens hotel in Chicago. Garroway, whose net- work show originates from Chi- cago, will emcee a morning pro- gram which includes'* a perform- ance by “Kiikla, Fran & Ollie”; the puppet show's creator, Burr Till- strom; and a talk on NAB opera- tions in TV by Eugene S. Thomas, manager of the Bamberger station, WOIC, in Washington: Prominent TV, advertising and manufacturing execs will partici- pate in a video panel session in the afternoon, including Ernest Walling, NBC producer; Robert D. Swezey, manager of WDSU, New Orleans; Marion Harper, prexy of McCann-Erickson) William B. Ryan, manager of KFI, 'Los An- geles; Robert C. Tait, prexy of , Stromberg-Carlson Co., and an un- named radio-television critic. WHDH I. Boston; March 28. WHDH, Hub indie, has snared a record sellout on ail adjacencies of its major league baseball broad- casts for the forthcoming ^season.' ' Carrying all home games of lofcal clubs and telegraphic reports when ho local game skedded, station has signed its national and local spon- sors to tie in with ballgame cover- age. ; on Last Year : Minneapolis; March 28. Odd hassle, which last year pro- voked chuckles, was resolved when two competitors agreed to split, sponsorship of telecasts of - Minne- apolis Millers baseball during com- ing season^ Gluek Brewing Co* last season sponsored telecasts. The competi- tor, Minneapolis Brewing Co., how- ever, had a large centerfield sign advertising its Grain Belt beer. Gluek people didn’t want the Grain Belt sign showing, and KSTPrTV engineers struggled all season to keep it out of the pictures Continued from page 3# son and hews editor Clete Roberts on the receiving end. . Chief FCC attorney Frederick Ford introduced into evidence a note from Richards to Renier, Wix- son and Reynolds of the need to defeat the Fair Emplojhnent Prac- tices Act in the 1946 California elections. Note said: “This prop- osition would positively wreck business, cause no end of race riots, etc. Do what you can to beat it.” Ford charged these were direct im structions to the station staff tp use KMPC facilities against a. political* issue. . ■' •' Renier, who identified the note, * that during the Uvo-week period ,when Norman * Nesbitt vacationed, he took over the newscast, and vyas instructed by Bob Horn, then of the KMPC news department, about station policy. He said he was told not to mention Robert W. Kenny, then (1946) candidate for the Democratic ' gubernatorial nominal tlon; not to mention the Ku Klux Klan: unfavorably, and to refer to. Henry Wallace as “pig sticker.” He said he ignored all three in- structions; ^ William Ken.ially, former news- caster, wound up the testimony by describing how he: was told by said he took no action on the in-; Roberts that Richards . disliked structions. As program director, ! Charlie Chaplin, and should “gov- Renier frequently interviews job ern himself accordingly.” . Later, seekers. He said he was never in-1 he said, he gave prominence to a structed what racial type not to ! story about Charles Chaplin, Jr., employ, “but I had long since • paying $50 bail on an intoxication’ gained from Mr. Richards views ’ charge, that a person of Jewish faith would be looked upon with disfavor. When I hired anyone, the front of- fice would always ask, ‘You sure: that’s his real name’?” Renier said he had little super- j vision over the news since Richards j This year Minneapolis and Gluek j and Reynolds took care of it. He: have agreed to split spohsorship, : told, under cross-examination, of [ but whether they’ll alternate com- j some difficulty with William Pen- mercials or games hasn’t been de- cided. They were careful to point out they’re still competitors. . At Capp’* ‘Fearless Fosdick’ Set tor Video Series A television! serial based on the A1 Capp creation “Fearless Fos- dick” is currently in the works. A satire on the “Dick Tracy” type of detective, “Fosdick” is an indi- vidual comic strip frequently used by Capp within his “Li’l Abner” series. TV version will be filmed in color with marionettes supply- ing the action. Each episode will hell.; an outside newscaster, “over intrusion of stories in the newscast that had not come over the wires.” any rate the Grain Belt sign will be/ Stories were censored out by him seen in centerfield at least part of ! when they dealt with labor topics, the time. • : and expressed Pennell’s. personal . , . .... - ... , Hamm Brewing Co.; St. Paul,. opinion. Aske d by Examiner probably be designed to fill a lpr; has signed to sponsor telecasts of [ Johnson how Richards regarded. :/hinute spot. half of St. Paul home games on i FCC rules, . Renier replied “he j . Except for a possible introduc- WTCN-TV. [ didn’t seem to give them much ! tory note, show will remain inde- . . j consideration. He had respect for pendent of the “Li’l Abner” tie- Boston — Jack Chase WCOP ']^hem but he emphasized that it was in. Mary Chase will handle the his radio station. He wanted cer-l puppet strings. while Hy Chessler. tain things done certain ways.” i head of Films for Industry, will be Robert P. Anderson, now Don 1 in charge of the general produc- 1 Lee television supervisor, testified lion. news editor, has been admitted to membership in Boston Universit.y’s Alpha Epsilon Rho, honorary radio fraternity. •• NAB says the “World ? s largest exhibit of heavy and. light broad- cast equipment and services” will accompany the convention. Engi- neering sessions will be held April 12-15, and management sessions April 16-19. Hollyvvood, March 29. KLAC-TV will add seven hours arid 45 minutes to its schedule starting this week. Move will give the outlet a total of 86 transmit- ting hours weekly. KLAC-TV. is adding the 2:30 to 6 period every Saturday and filling in from 5:45 to 10 each Sunday. Saturday afternoon lineup starts with a 30-minute film and will be followed by three hours of Bill Anson. Anson recently took over Hollywood, March 28. the Sunday afternoon slot from A1 Penetration of television has Jarvis. Sunday programming is 1 shitted from the lower to the upper "THE EARLY BIRDS Coast Tele Penetrates are cele telelensing of the baseball games ! veyed 3.600 homos in compiling its which go in every third week. ; figures on video acceptance. Re- ——- i suits were reached by measuring ' home valuation and standard of Philly Bulletin Forum ! ^ oriing to m Times survey D* 1M TV DUir 27 Vc ol : the video: set owners in bets ulg Alfl-l V i I<iy [ L. A. county are in the wealthy Philadelphia, March 28. ari< ^ . 'f ?• ?. F0U P* 111 joeing ,, T .. ,. . • . . . out this figure Times report shows Wide radio and television eov- Uiat 26^ of the homes in Beverly erage.wa^given the fourth annual Hms alld Westwood area are fly- , Bulletin Forum, .sponsored .by ,the ; in te i eV ision antennas: Evening Bulletin. In additipa tq r ‘ A total of 22.6'T o& video re- ; bioadcasts by the CBS and Mm ce jy^ r owners are listed as* being ! tual networks, the sessions, .were ^ the lower middle income carried by 1^ radiO i stations m tins braCket . Th e wealthy and lo\\er area < and were pickedup live by , niddle bl . ackets offer a combined • the Voice of Ameiica. 53.6 r /c of , the TV sets as against The special events staff of the 22<r registered in the “belbw aver-- Voice recorded the entire threie a ge” group. Only 7.5% of the sessions and condensed . the mote. bomes i n : one of L. A/s lower in- pertinent material into a series of C01T1€ areas have teevee sets as 30-minute documentaries for beam- compared to Bevhills-Westwood’s 1 ang abroad. WCAU-TV, the Bui- 2 60r' letin-owned station, telecast most ; of the proceedings.: Don KERR'S PLATTER SHOW ' Paterson, N: .1,; -March 28.V; Wpi'n S' \ovph’ wn\’ WPAT is launching a new disk , j ockey stanza, “Pick Your Favor- WNAR, WPEN and WPWA dairied , |teRon :Mondny to be aired a.total of 15 hours and 40 mmutes tloss . the -hoard from 6-7;45 p.m. of the Forum. All participating ra. : D n Kerr win sp i n the plaiters, dio stations also reported Forum , en Vfrbril r Hstings in trade bra tin g YEARS Radio’s oldest breakfast-time show (7:15-8:00 a.m., Monday throu Saturday) has MORE LISTENERS than ever—is doing an unparalleled SELLING events on their regular newscasts. BIESER’S Ziy POST * Pallas, March 28. As part of its expansion pro- mags and listener polls. . Airer will also spotlight new bands, artists and tunes which Kerr picks as “sleepers/’ : . ■ . , Columbus—Frank N: Jones, co giam, calling for the opening of owner of WJEL and WJEIa-FM in new sales divisions, Frederic W. Springfield, O., has joined the sales Ziv Co. has upped Elmer-Bieser to sales manager of the newly-created southwestern division. Bieser, vwho will headquarter here, will add sev- eral salesmen to handle the terri- tory. staff of WBN5-TV here. He still will operate his own stations. Jones formerly served' as sales manager of WCOL here, where he worked [for 10 years. Also added to the sales staff was Robert Fi. Scott, former- •lk*iorv to -joining ^Ziv in- 'Mr- -Bie- j ly of the Ohio State (Journal sales ser was with WKY, Oklahoma City, department Marlin I. Campboll. General Manager 120 KC * NBC * 570 KC • A.*C T E X A S O U A LIT Y N E T W OR K Ro| i,o Scrvic*.*! «h.. DALLAS MORNING NEWS Kat) fhyes Chevrolet Company (six quarter, hours weekly), The Mcrtnen Company, Nlor- ton Foods, and Red Arrow Drugs (each three quarter hours weekly). Chap Stick and Chap- ins, Birds Eye Foods, VitaJis, Nob-Hill Coffee, Anacin Tablers. Republic National Bank,Gold Tip Gum, B & B Cafe, and General Electric Company use participating annouhccmenti. • Ani i««n—-WFAA-TV! WFAA «*w *wm K1TV, Dallair, and fLn» to >m«nt t*l*viii#« in th« tra- Jitienal WFAA wah»«rl