Variety (April 1950)

^^11^4^79 April 5r 1950^ One Worl4 Award Committee ie offering $1,580 in prizes for 30- minute radio scripts promoting the one world objective. , Contest, which closes June 15, is open to professionals, students and the gen^ erai public. Prizes consist of trips to Europe and the One World Meet- ing, Which will be held in $an Remo next August. Purpose of the contest is for fu^er utilization of radio to advance the cause of world peace. Winning scripts will get extensive airing here and abroad. Members of the judging board include: Ted Cott, new general man- ager of WNBC; Norman Corwin, United Nations Radio; Arthur Feld^ man, MBS special events director; Leori Goldstein, WMCA v.p.; Sig Mickelson, CBS public affairs director; Gerald Kean, UN Radio; John Neal, WINS program manager; Frank Papp, NBC; Morris Novik; Victor Uiehm, WAZL; Jo Ranson, WMGM; George Roseri, radio editor. Variety^ Seymour Siegel, WNfYC; Lisa Sergio; William Shirer; Dr. Henry Singer, Cornell U ; and Sam J. Slate, British Broadcasting Corp. One World Committee is at 12 East 46th street. New York The American Cancer Society’s 1950 Campaign; which kicked off Monday (3) with a star-studded Hollywood and N. V* hour-long NBC show, will include airers on all four webs, ABC will carry an adapta- tion of John Gunther’s best-seller, “Death Be Not Proud,” on April 17 as a half*rhour documentary. Mutual will air a variety show bn April 28 and CBS will beam on April 30 a neWs report by EdWard R. Murrow on the status Of cancer control. Indie stations will get a 3Q-minute waxer with Dick HaymeS, Jackie GleasoUj Sieve Allen, the Andrews Sisters and the Les Brown orch. ACS radio kit this year is an impressive book that includes tailor made scripts and announcements for a yariety of shows, including homemaker* sports, gossip reporter^ farm, hews, aftemoon music and longhair concert programs. Announcements in nine foreign languages are included, in addition, five-minute musical programs, 15-minute dramas, one-mihute “name” appeals, station breaks and open-intervieWs are available on disks. : ' Almost the entire ABC top echelon including board yice-chairmaii Mark Woods and prexy Bob Kintner turned out for the Radio Registry masque costume ball at the Waldorf-Astoria, Friday night (31) for benefit of the Runyon Cancer Fuhd. Walter Winchell got back from his annual winter in Miami Beach just in time for the event and a special ABC broadcast, honoring the columnist for his efforts in con- nection with Cancer research. .Incidentally, Winchell again is under Abc and Hudnut pressure for simulcast television with his aircasts. The columnist’s chief concern is the winter schedule since TV might anchor him to New York more than he personally favors. — IIP.! ■ II I III I . ll . J I 41 Better Biz Bureau Contihtied (rom page 34 dio jepair racket” was exposed in the press. - At that time the in- surance plan, whieh allows the re- pair company to work with a known annual income, was offered as one solution. Pi’esent problem, how- ever, indicates that the insurance setup may not be enough. Another outgrowth of the previous rash of complaints was the establishment in New York of Associated Radio Servicemen, ai group which set up its own standards arid polices its members. However, this group has only *a relatively small percent- age of all metropolitan repairmen. Repairmen claim that there are, only a few gyps in their field, and np more than: in /any other trade. Some also charge that blamC can be laid at the feet of some manu- facturers, who are turning put shoddy Sets, both AM and TV. When these “dpgs” go badj they say, the ; servicemen gets the blame. One Tepairman suggested that the Radio Manufacturers Assn, and the Television Broad- casters Assri- take up the question of low-quality sets. / Continued from page 34 Effect of some .sponsors* move into network , shows, and away from spot radio, is showing up in Colgate’s recent shift. With the soap outfit starting to bankroll “Strike It Rich” on GBS this week, Colgate pulled four daily spots out of “This Is. New York” on WCBS, the web’s Gotham outlet. Complaint of station reps and some affiliates has been that when the networks offer limited hpokups and other enticements to advertisers, local stations* biz suffers. Trend hurts, it’s pointed out, because stations make more bn local and spot billings than they do on network Shows. ^ Seattle network stations have been trying to sell a newscast strip to a big pil epmpany and the oil company asked for a well-known news .name for the show. Three biggest network stations, feeling they did not have newscasters that were well enough known to cany the show, called in a W.k. freelance newscaster to audition for the program. Snapper on the story is that each of the three stations, iinimown to the others, called in the same guy. WQXRj New York Times-owned indie, will move to its new studios and Offices in the Times Building bn West 43d street April 15. First broadcast from the new site will be at 8 a.m. Sunday, April 16. Station is at present headquartered at 730 Fifth avenue. ./■ —-fl Philadelphia— -Cris Harwood and Jerry Warren, with KYW and WJMJ, have also been signed to do a special production record show for WHAT. Their “The Night Watch” will be heard from 9:05 p.m- to 11 p.m. nightly. TV FILim FOR LOW BUDGET ACCOUNTS ONI MINUfI WM V^ K ^ f C A on SEf FILMACK '111 SOUTH WABAbM AVf CHICAGO HA 7 J : 9 5 Continued from page 34 through the summer in order to have the new shows ready for sub- mission by September. Since WNBT is limited by the network as to the amount of local time it can have, the hew stress bn creative programming Is believed to presage a wide expansion, into daytime TV. Station launches its revised daytime formkt early next month with a series of shows run- ning Monday through Friday from 10 a.m. till about 2 p.m. Addition of the new shows, by next fall is expected to carry the Station through the afternoon. Coliimbus — WOSU, Ohio State University station^ has coipe up with a sock program idea based squarely on me public’s appetite and curiosity about the atom bomb, and has put the program in charge of one of the men who was at Bikini for the big blasts. The new program, a part of the new Spring quarter schedule, u^ses a CBS title “You and the A-Boinb” and fea- tures Dr. William G., Myers, Julius Stone research professor of bio- physics at the university, who has won fame for his development of radioactive cobalt and other radio isotopes for cancer therapy. Dr. Myers served as monitor for the RadiolOgicar Safety Section at Bi- kini in 1946, and is also member of a group appointed by Goy. Frank J, Lausche assigned with the re- sponsibility of instructing Ohioans in treatment of injuries and ill- nesses resulting in event of an atpmifc attack. : : Program is heard on Mondays at 7:15 p. m, through June 5, Chicago—William G. RambeaU, head of station rep»outfit of same nanie and currently nianager of Ghi office, is reported to be plan- ning to make his headquarters in company’s : New York office in near future. Increased activity out of eastern office is said to be reason for- the move. 1st at Gimbels, have announced their engagement . , . Elaine, Bev- erly, featured singer on “Brunch” "and “Memory Time” programs on KDKA, and her husband, Joe Mann, former announces at KQV. are making their debut as a night" club act at Jackie Heller’s Curbu- sel. Sc)ittlePhil Reilly, vet radio jerformer and salesman here, has ^eft. KIRO, where he was an account "exec to gb into business for himself. t Boston—Irving E. Rogers, prez and treasurer of WLaAW in nearby Lawrence,: has been named presi- dent of newly-formed Greater Lawrence Industrial Cbrp>, an or- ganization set up to aid Greater Lawrence Ghamher of Commerce in promotion of economic, finan- cial and Industrial welfare of citi- zens in the community. NBC Discount Continued from page 34 Pittsburgh^—Success of KDKA’s telephone quiz " show, Tello-Test, which goes on for 15 minutes six evenings a week at 6:15, has prompted local Westinghouse sta- tion to put on a daytime duplicate as well. ■ It’s starting this week daily at 12:45, following the pop- ular “Brunch” program, and will be handled by Bob Powell, new- comer; to . the announcing staff. Evening TellorTest is in charge ^f Jim Westover. MinneapoliS-^Charles H. Smith has joined WCCO sales depart- ment, moving from BBD&O, for whose western offices he had been radio and television counsel. Bob Hope Continued from page 3 Courtosy of M>0*M ‘THE GREAT RUPERT* For Georgo PaK Prodi. THt CAMEL SHOW Every Friday Hitt, 9:30 C.S.T., NBC MRt.: LOU CIAYTON IF YOU WANT PUBLICITY that PAYS OFF BIG Call the publicity agency that pro* mofaB and mtrchandlsas Ha cllantB. SAUL KRIEG ASSOCIATES New York Cl?ir* 124 Waif 44 th Straat LU 2*1 IIS whether the owners bf these sets would prefer to spend $50 to $75 for converters to get CBS colof rather than to merely receive RCA color transmissions in mono- chrome. Sarnoff was rather vague about the use of the tube to con- vert sets for RCA color. He said only that RCA would now give at-1 tention to that problem. In deciding on • compatibility Of RCA versus convertibility of CBS, the Commission will have a tough nut to crack. From a pure dol- lars and cents question it will have to consider whether it would be better for the 5,000,000 or 10,000,- 000 set owners to invest in con- verters now or pay more for new color sets later but not be re- quired in the interim to buy/at- tachments to receive the color pro- grams in monochrome. If the FCC shoifld license the CBS system, the transition to color would be both throug^h purchase , pf new sets and conversion of exist- ing sets (through Use of the rotating disk). But in order to receive CBS color in black and white, existing set owners would haye to purchase adapters costing about $20 (provid- j ihg cbmb^tibility). Although there has been . much bickering between the rival color developers about systems, with Sarnoff claiming that CBS efforts to make its system more accept- able is a departure from its orig- inal concept, it isn’t likely that such arguments will haVe much weight with the FCG. The agency Is primarily interested iri getting color television, if the time is ripe and the public wants it, and doesn’t care who gets the glory. Commissioner Frieda Hennock has asked industry witnesses to work together toward developing a sys- tem that meets all the needs. As far as she is concerned, it could he called the Samoff-Paley system. TV Theatre,” Gulf Oil with its “We, the People.” simulcast and three top-spending eigaret outfits. Web declined to identify the ciggie companies for the time being, but it is believed they are Camels, for the cross-the-hoard “News Cara- van”; Old ;Gold, with the “Original Amateur Hour,” and Pall Mail, fof “Big Story,” aired alternate Friday nights. American Tobacco, spon- soring Robert Montgomery’s “Lucky Strike Theatre,” is bcr iieved definitely to be taking an eight-week vacation^ With indications how pointing to more top-budgeted programs re- maining on the air this summer than ever before in TV’s short his- tory, web execs are looking forward to the coming months to prove ex- actly how large an audience TV can muster during the traditional dog days.. Advertisers heretofore have bypassed Sunirrter video on the assumption that, with no portable receivers and none in cars, the available audience Is cut too thin to make summer programming worth While. Pittsburgh^Harriet Lingo, for- merly promotion manager of KM A in Shenandoah, la., has joined the Wasser, Kay & Phillips agency a& account exec . . . Ralph Fallert, chief announcer at WCAE, and Betty Jane Leister, fabric fashion- ance by the Hutton combo at Hol- mok’s terp joint, the Aiidtorium. When Hope played Montreal last summer on a one-nighter, he was hit with a summons because he was employing the Hutton organ- ization. Holmbk’s lawyer • used this. employer-employee angle to place a seizure on any money bw- ing to her by Hope and ordered him to appear and declare if ac- tually he had any such funds. Ho defaulted and judgment was ren- dered against him. Case has now resolved itself into what exactly is the interpretation of the Quebec code of procedure. Isidore Poliger, who represents Holmok, claims he will not be, sat- isfied with any statement his con- frere Will make as pinch-hitter for Hope. He intends to take full ad- vantage of-the law and insist that Hope come to Montreal for cross- examination in connection with any statement his lawyer will make. Baker remains firm with his in- terpretation of the law, which states that Hope need not rnake a personal appearance but that his evidence may be taken by a com- mission. Continued from page 34 Which the commercials arc related to the program itselfi An example of the kind of alrer Hqge feels television should create is a dec- orating show, on which Doubleday’s books on decoration could be mer- chandised. ] In, its hunt for talent. Doubleday has found good material in the lec- ture bureau and demonstration cir- cuits. “People who have talked to large groups, who have made the rounds of the wom^en’s clubs, who know their subjects and can dem- onstrate them, are what we’re look- ing for,” Hoge saidi The radio type of femme commehtator, who cultivated the neighborly personal^ ity, is not enough for video, he believes. Besides having the friend-; ly .approach, Sherman added, the video gabber must b^ an expert in a particular field and able to teach with a showmanship flair. Doubleday has been testing pror grams in both AM and TV at vari- ous tithes arid 6n different net- works and local outlets. Its test- ing will probably be accelerated on TV and the Warren Hull and Ben Grauer shows now on may be main- tained during the summer. CHARLES SANFORD Musical Director ji it NB6-TV^ Sdturdoysi t to 10:310 f,M. ■/cmd.- FRIGIDAlRrS i/p»v A n A cr% nr!!i#i icz# StamnG BOB HOPE Sund 0 y 0 AprU Whr JOv NBC-TY, 5;30-7 ' Both Ttlevisloii Shows Produetd by MAX LIEBMAH frgst RgprgMntatIvgi: SIDNEY ASCHER ASSOCIATES WIUIAM MORRIS AOENCY