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Wednesday, June 21, 1950 *«»pr srgyy#<r< tERm Ml Astern ■AW ; djfl fei* ?'•:*;■ , v\ TO* > .• •>>.;. :'.': , .'A\v^»:'#A « - • V< $¥$• " - *#-. .wv ':*>/.v.;. t ..% ••• • :»:*:'M*! J *•• *.N . .'.'.’.v!,. s J«;«V *¥ % ' $ s % *» . :•:•:•* s >&» • s X* s >:»: , / ,^| .i v- 1 ' \-K: ' *:!• \ §r mmmmm BC PRESENTS /* The Nineteen-Fifties present a sharp challenge to radio. To meet changing conditions within the industry, and we do mean television, radio programs must be reappraised, reshaped and repriced. They must deliver maximum listeners at the lowest possible cost . . . and most important, they must sell for the advertiser as never before. NBC offers for your approval its own “Programs For The Fifties,” confident that they fulfill these requirements. For further details and prices, call NBC Radio Program Sales, Circle 7-8300, Extension 291. iiiilll ifltllii :*3 ■ H M ' : ! S&SSS¥>:¥£ : &8' CwM*X*X # t*X*X<iv> .NNNte 'Hi'' '‘INNH' . MlMi. %:A¥:¥Sysa&?.. W$WS&88$8 MMP X'XvXvXvX-!vX\* W * .. .*>!v!vlv !:¥A% : :<:$A : w : :vX : ill? liill -’HNl' Jgpifkgggg *§1111 $pgw W:%: .-xWx i«ilil. ffllllll W0M88&. w®mm%. : : : x : >: ; : : : : : : : ; : : XvXvX;. •XvXvXv*‘XvX'Xv • i,V,.. < .v,V.‘.V. i . , X.Vi •• NBC PROGRAMS FOR THE FIFTIES Here is the greatest selection of low-cost pro- grams ever offered by any network . . 36 sparkling new shows ... each one created with originality, executed with showmanship, priced within reason.3 dozen hit comedies, mysteries, musicals and dramas, a show to suit everyone’s taste, and poeketbook. 10 NBC Radio Productions are already spon- an NBC Package Program gives them then- money’s worth, and more: DANGEROUS ASSIGNMENT ... General Mills < DIMENSION X ... General Mills DRAGNET ... Fatima Cigarettes HALLS OP IVY . 7 . Sehlilz Bi •eieing Co. NIGHTBEAT.., General Mills ONE. MAN'S FAMILY . Miles Laboratories PENNY SINGLETON SHOW ... General Mills RICHARD DIAMOND ... Retail Drug Co. SARA'S PRIVATE CAPER .. ' General Mills TALES of tho TEXAS RANGERS .,. General Mills But there are many more to choose from, and on the following pages we present just a few for your inspec- tion. Note their variety, the scope of their appeal, and remember that they are available at prices that make good advertising sense. d&W$88P : i'XvJ'AvivXvJ’X’X'Xv *’*vx.x«x«x ■ t ,;txX;X%x., . XvX*’ v yX't‘**X , X , X^ , 'J*/X%;/X , ‘'