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Wednesday, July 26, 1950 STANDARD OIL CO. (Indiana) Wayne King Show CBS—TV (Regional) CONGOLEUM-NAIRN INC Garroway at Largo NBC—TV > standard OIL CO. College Football Red Barber CBS—TV AMERICAN SAFETY RAZOR The Show Goes On CBS—TV and other interested advertisers. It makes possible some of the most advanced research in radio and television to date. It reveals many of the “dos and don’ts”—what attracts an audience, what doesn’t—what convinces people, and what fails to make the sale. It gives both the client and the creative group a sure knowledge of the factors that make for in- creased effectiveness per dollar spent. ★ * * If you are contemplating radio or television advertising, we would like to have you see this study and appraise our know- how for yourself. Simply call any McCann-Erickson office. McCann-Erickson Advertisers in Radio-TV SCHEDULED IN THt FAU OF 1930 NETWORK TELEVISION American Safety Razor Columbia Records, Inc. Chrysler Sale* Division Congoleum-Nairn Inc. Elio Standard Oil Cow lehn & Fink Corp. (2 program*). Pharma-Craft Corp. (2 programs) S. O. S. Company (2 programs) Standard Oil Company of Indiana (Regional) V/estinghouse Electric Corp. •EOT TILE VISION Altes brewing Co. ieverwyck Breweries, fee. California Packing Corp. Chrysler Sale* Division Esso Standard Oit Ce Griesedieck Western Breweries Leisy Brewing Company Manufacturers Trust Company National Biscuit Company (2 programs) S. O. S. Company So. Calif. & So. Counties Gas Companies Standard Oil of Ohio Swift & Company Vim Electric Company NETWORK RADIO Chesebrough Mfg. Co. Columbia Records, Inc International Harvester Company Notional Biscuit Company (2 program*) Pacific Coast Borax Co, Swift & Company 'REGIONAL NETWORK RADIO Ohio Bell Telephone Co, S. O. S. Company Standard Oil Company of Ohio SPOT RADIO \ Altai Brewing Company V Bell Brand Foods Ltd, ' Beverwyck Browertes, fee Broadway Dept. Stores, fee, California Packing Corp. Chrysler Soles Division Clark Bros. Chewing Gum Cow Cowles Magazines, fee Leisy Brewing Co. Lucky Lager Brewing Co. Notional Biscuit Company Pacific Power & light Co.. Perfection Stove Co. Portland Gas ft Coke Co. ^Publlx Shirt Corp. (Truvot) Rlchman Bros. Co. S. O. S. Company So. Calif. & So. Counties Gas Companies Standard Oil Company (Indiana)' Swift & Company M'CAHH-ERICKSONIHC Advertising New York ■« Boston • Cleveland • Detroit Chicago • San Francisco • Los Angeles • Hollywood • Portland and offices throughout tho world* SWIFT and COMPANY Breakfast Club ABC / COLUMBIA * RECORDS, INC Columbia IP Record Parade { CBS NATIONAL BISCUIT COMPANY CBS / INTERNATIONAL ' HARVESTER COMPANY Harvest of Stars NBC PACIFIC BORAX COMPANY The Sheriff