Variety (July 1950)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Wednesday, July 26, 1950 STANDARD OIL CO. (Indiana) Wayne King Show CBS—TV (Regional) CONGOLEUM-NAIRN INC Garroway at Largo NBC—TV > standard OIL CO. College Football Red Barber CBS—TV AMERICAN SAFETY RAZOR The Show Goes On CBS—TV and other interested advertisers. It makes possible some of the most advanced research in radio and television to date. It reveals many of the “dos and don’ts”—what attracts an audience, what doesn’t—what convinces people, and what fails to make the sale. It gives both the client and the creative group a sure knowledge of the factors that make for in- creased effectiveness per dollar spent. ★ * * If you are contemplating radio or television advertising, we would like to have you see this study and appraise our know- how for yourself. Simply call any McCann-Erickson office. McCann-Erickson Advertisers in Radio-TV SCHEDULED IN THt FAU OF 1930 NETWORK TELEVISION American Safety Razor Columbia Records, Inc. Chrysler Sale* Division Congoleum-Nairn Inc. Elio Standard Oil Cow lehn & Fink Corp. (2 program*). Pharma-Craft Corp. (2 programs) S. O. S. Company (2 programs) Standard Oil Company of Indiana (Regional) V/estinghouse Electric Corp. •EOT TILE VISION Altes brewing Co. ieverwyck Breweries, fee. California Packing Corp. Chrysler Sale* Division Esso Standard Oit Ce Griesedieck Western Breweries Leisy Brewing Company Manufacturers Trust Company National Biscuit Company (2 programs) S. O. S. Company So. Calif. & So. Counties Gas Companies Standard Oil of Ohio Swift & Company Vim Electric Company NETWORK RADIO Chesebrough Mfg. Co. Columbia Records, Inc International Harvester Company Notional Biscuit Company (2 program*) Pacific Coast Borax Co, Swift & Company 'REGIONAL NETWORK RADIO Ohio Bell Telephone Co, S. O. S. Company Standard Oil Company of Ohio SPOT RADIO \ Altai Brewing Company V Bell Brand Foods Ltd, ' Beverwyck Browertes, fee Broadway Dept. Stores, fee, California Packing Corp. Chrysler Soles Division Clark Bros. Chewing Gum Cow Cowles Magazines, fee Leisy Brewing Co. Lucky Lager Brewing Co. Notional Biscuit Company Pacific Power & light Co.. Perfection Stove Co. Portland Gas ft Coke Co. ^Publlx Shirt Corp. (Truvot) Rlchman Bros. Co. S. O. S. Company So. Calif. & So. Counties Gas Companies Standard Oil Company (Indiana)' Swift & Company M'CAHH-ERICKSONIHC Advertising New York ■« Boston • Cleveland • Detroit Chicago • San Francisco • Los Angeles • Hollywood • Portland and offices throughout tho world* SWIFT and COMPANY Breakfast Club ABC / COLUMBIA * RECORDS, INC Columbia IP Record Parade { CBS NATIONAL BISCUIT COMPANY CBS / INTERNATIONAL ' HARVESTER COMPANY Harvest of Stars NBC PACIFIC BORAX COMPANY The Sheriff