Variety (July 1950)

96 VfaUETY Wednesday, July 26, 19bu TV’s Advantage Continued from pace 1 been supplying newsreel arid tele pools with footage without fixing any date for releasing the celluloid. Practice has given video a clear advantage over the reels since the five companies come out only twice weekly with newsreel issues, while the telecasters are on the air daily. It is estimated that the Signal Corps supplies both media some 3,000-4,000 feet of film weekly. The battle is without precedent since television was only in an ex- perimental stage during the last war and, hence, offered no real competition to the newsreels. Top execs of the latter are basing their s argument for uniform and simulta- j neous release dates on the claim that only through this means can : the Defense Dept, insure the wid- est possible release of Signal Corps footage. If tele continues to get the break, the reels will use as little as possible of the Army stuff, depending on their own camera- men for footage. Washington newsreel reps are pointing up this contention in their talks with Defehse official They' claim that issuing footage on the present undated basis is “slQppy practice” which is cutting down on. theatre usage of these reels. Op- position of video is branded as ‘‘solely selfish” and not calcudated •14 to obtain widest possible audiences for the reels. Wires sent by all five reels to their Washington execs read as fol- lows: “Defense Dept, should set simultaneous release dates agree- able to the majority of companies to Whom releases are made. This would normally be Wednesdays for Monday makeup and Saturdays for Thursday makeup,” ' Both the reels and TV have their own caeramenin' Korea for footage additional to that supplied by the Signal Corps. NBC is reported sending another two men to the Asiatic battleground. At present the reels are getting 70% of their footage from their own cameramen, but the propor-, lion may swing sharply if a uniform release date is set by the Defense Dept. These companies are ex- periencing considerable difficulties in adding to the number of came- ramen on the fighting front.. They would like to up the total to five lensers, if possible, from the Cur- rent three. Execs report, however, Ownership of TV sets within the WLW-Television area has increased more than 600% in the last year. During a recent four-months , period, growth of set owners more than doubled the national rate' — totaling 281,000 (unduplicated) as of July 1st. It’s the 2ND LARGEST TV MARKET IN THE MIDWEST . . . 6TH LARGEST IN THE NATION. a dearth of experienced young cameramen in their search for added talent. While 5 the reels are squawking over the undated releases, there are no complaints over the service by the Signal Corps. Clips are be- ing flown daily directly from Korea to the Army’s photographic center in Long Island, and then turned Over to the companies at a fast rate. It is this very speed of oper- ation which has given TV its ad- vantage over the theatres. WDAF-TV Expansion Kansas City, July 25. Sports department of WDAF t TV recently was enlarged with the ad- dition of Jay Barrington to handle telecasts of Kansas City Blues American Association b a s e b a 11 games and other events. . He supplements sports work be- ing handled at the station by Vic Peck. REACHED MOST EFFECTIVELY Videodex Reports for June prove that the three micro-wave-linked Crosley Stations—WLW-T, Cincinnati; WLW-D, Dayton; and WLW-C, Columbus —offer the best in&thod of reaching this important TV market. WLW- Television has an average Share of Audience of 45.9% from 11 A.M. to 11 P.M. seven days a week, as compared to an average of 32.4% for the five other stations located in the WLW-Television area! AT LOWEST COST On a cost-per-thousand basis, WLW-Television reaches this large audience at lower cost than any other combination of the eight TV stations located in these three cities. For complete information, contact any of the WLW-TV Sales Offices in New York, Chicago, Hollywood, Cincinnati* Dayton, or Columbus. ON WLW-TELEVISION O # • •#> W1W-T CINCINNATI WLW-D DAYTON VLV-C COLUMBUS There's Far Too Much Talk about the "Decline of Radio" 1. KTUL today has a GREATER SHARE of Audience than EVER BEFORE! 2. KTUL Sales are FAR AHEAD of ANY January thru May period in our 16 year history! 3. We THINK that is true of ANY ALERT, CludtenatACTIQN station. We KNOW it is TRUE with KTUL! ★ KTUL..CBS..Plus "Know How" on the Local Level... in Tulsa AVERY KNODfL, INC N.i* O-’.'l Rppmpni.ilivn JOHN ESAU V ■ c f Pi ci i den I ■ Goner.* I Manager Television Service of the Nation*s Station Crosley Broad casting Cqrpqration EARL SHELDON CONDUCTOR ARRANGER Scoring PET MILK SHOW ^ Musical Director for _ MUZAK AND'ASSOCIATED TRANSCRIPTIONS EARL SHELDON, 11 .West 42nd Street, New York City t GEORGE R. NELSON Advertising Schenectady and New York City