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Wednesday,, August 9,1950 P&RIETY RADIO after 1975, WHAT? mi a radio station that originates 16 network programs every week to be situated in New York or Hollywood. Or at least in-Chicago. But, WSM is the exception, station, with a talent staff of Over 200 entertainers is located down South. Perhaps you think the worlds largest studio audience is found in one networks massive buildings. But no. The largest audience to see any radio show^-5,000 people—watches WSM’s Grand Ole Opry in Nashville, Tennessee every Saturday night. Do you have the idea that dll stations outside of major production 7k Q: centers are content to take shows off the network without regard for local programming? Maybe you’ll lift a curious eyebrow when you are told that WSM originates 25 live talent programs every dayl S'" 7' 1 i Would you believe it—entertainers on WSM are among the biggest names in the country. Stars like Red Foley, Minnie Pearly Roy Acuff, Hank Williams, Ernest Tubb, Shooky Lanson, Beasley Smith, Francis Craig... and 200 others. ^ .Talent which has sold 130,000,000 phonograph records and "'annually draws crowds of more than a half-million on nationwide public appearances. In a , there have been other entertainers on this station ... names you remember. Dinah Shore, Phil Harris, James Melton, Kay Armen, to name just got their sitart on the same radio station here in Nashville. That song you were humming a moment ago? It may have been written by a member of WSM’s staff. Within the past two years this stations tunesmiths have produced such hits as Near You, Beg Your Pardon, Lucky Old Sun and Old Master Painter. Some folks know the phrase, “Radio Stations Everywhere—But Only One WSM,” Perhaps ■ these facts serVe to point up that claim. But greater than any of these amazing talent-production figures about WSM, greater than our 50,000 watt Clear Channel signal which covers the Central South is this fact: WSM means something to this region . . . this region means something to WSM. • / will same listener as we begin our second 25 years of radio broadcasting, WSM s new television station its debut. The same programming for local taste will go into this new medium. At the the radio station will continue to serve the vast Central South which remains WSM’s family of millions. Radio at WSM is here to stay. And by the time we celebrate our Golden Anniversary in 1975, we hope to have a great deal to add to this report of radio progress. W§M NASHVILLE WSM Incorporated, Nashville, Tennessee Broadcasting Service of THE NATIONAL LIFE & ACCIDENT INSURANCE COMPANY S3