Variety (April 1910)

Page scan 00042 from Variety

Record Details:

Title:
Variety
Date:
April 1910
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (April 1910)
Leaf #:
00042
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
University of Wisconsin-Madison Department of Communication Arts
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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VARIETY DOROTHY IN HER NEW ACT cc VAOGHAN * ■ ... ' ■ - m - — ■ ■ THE EAGLE AND THE GIRL" Sole Management and IN/1 H Inch.Acrott 2 Columns* $8.50 for 4 Time* • GET CIRCULATION tj Inch, 1 Column, 04 for 4 Times H Inch, In Rout»t t $S for 4 Ttm«t • 1 Inch, 1 Column, $7 for 4 Ti 1 Inch, In Routes, 915 for 4 Timet 1 Inch, Across 2 Columns, $12.50 for 4 Times For your advertisement. GET RETURNS. The more returns the better. That is how you judge the value of a paper as an advertising medium. You make up your mind from the contents of a sheet, what you see of it and what you hear about it if that is the paper you think will reach. VARIETY made itself distinctive by adopting a green cover, and became naturally known as "That Green Paper." It's not the color of the cover, it's what is between the covers that counts. The imitators may continue to imitate VARIETY. They have all fallen down on the one essential point. It's the easiest matter to "copy" what looks to be some- thing good for ready use, but it's different to reach the standard of the original. i When you advertise, get your value, if you are spending your money for that purpose. An ad in VARIETY is worth something to you. IT REACHES. FOR VARIETY prints all the news all the time, and it goes all over. These illustrations and rates are for Artists only, and no advertisement accepted for less than four times. Copy may be changed weekly if desired. It is desirable for advertisers to make frequent changes in standing advertisements; it attracts addi- tional attention. 1 Inch, Across 4 Columns, $25 for 4 Times ■ ltt Inch, Across 4 Colums, $37.50 for 4 Times 3 Inches, Across 4 Columns, $75 for 4 Times When answering advertitementt kindly mention Variety.