Variety (December 1950)

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Wcdn€ieddy» Dcceiiiber 20, ^950 29 /' " 0 \ w Mister PLUS, in yo>nr hands, can put a stamp of approval for your brand on > —minds and markets which are largely He alone is therebecause tfeere is Home Town America, 11,000,000 families strong, a thriving fourth of the whole U.S. which lives and listens within close reach of a Mutual ^solo^ station. ( ' » V s :-v. ;'C'\ 'A ; ■ V''i h- /■ C ... lb serve these markets—from within—Mutual provides 325 stations, each one speaking in the neighborly tones of the only network voice in toivn. And this voice gets heard-longer and oftener than all out-of-town voices coin6med.+ Coupled with bigger-city coverage by Mister PLUS, this Home Town domination can m^ake a vital pro/i^dij^re^n^ in your sales efforts for ’51. ’^'56% of all Home Town iune-in is to MBS by day ; 53% by night. Next best network 13% by day^ 28% by night. And TV tunedn is less than Vi of 1%! Source: Half a tnillion interviews by Crossley^