Variety (December 1950)

Record Details:

Title:
Variety
Date:
December 1950
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (December 1950)
Leaf #:
000230
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wednesday^ December 27, 1950 You may be focusing on /e55 than half oi your Northwest market. For if you’ve got your eyes on tv, you’re overlooking the almost half a million radio families in wcco territory who are of the range of television^ In fact, there are three and a half times more wceo radio families ou.f5ide the TV service area than there are TV set-owners‘inside.^ But. . .use wcco and you reach a/Z of 113 Northwest counties where 894,600 radio faniilies spend more than three bil- lion a year in retail sales !'^ What’s more, you get the biggest weeMy audience every- where you go—inside Miiineapolis-St. Paul mMT I « * “ j* m m I SjSC5>>P .4 W / iS" ■f- S' y lI m '^x and outside, (Even in the home counties of the 16 next-largest cities of this area—some as far as 195 miles from the Twin Cities— wcco gathers a much larger audience than the station in 12 out of the 16 !) It simply means that the best way to capture the most customers throughout your ezz^ire Northwest market is to make your- self heard^on wcco. ^Cotnpari.soTt ofWCCO^s 30-106^/o BMB Nighftime Aiuliencc Area and Twin Cities TV Sejvice Area, October 1,1950 ^Saies M ana gem enC May 1950 ** .'s ' *Good Neighbor to the entire Northwest ■ MifinedpoliySt^ Baid ',... 50,000 watts Represented by Radio Sales ^ 1 ^ 4 %