Variety (January 1951)

Page scan 00037 from Variety

Record Details:

Title:
Variety
Date:
January 1951
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (January 1951)
Leaf #:
00037
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
May 02, 2024
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S8 Forty-fifth p^f^IETY Anniversary Weclnesilay, January 3, 1951 "4utm ADVERTISING This page is ari addptatron of the four-color, full-page ad scheduled for the January 22nd issue of Life... the opening gun in the marnrnoth national advertising bgrrqge that will keep pounding away till release dafe! PUBLICITY The torrent has started with two full-color covers in “Pictorial Review” (circulation 6V2 million each). On January 14th, “This Week” (27 papers, 27 cities, circulation 10,000,000) schedules a cover and an Inside 2-page -pread. TELEVISION & RADIO — Walt Disney’s "One Hour In Wonderland” TV show over 62 NBC stations and which reached more than 20,000,600 viewers on Christmas Day is only the starter. Music plugs on radio and TV begin in Feb ruqry and conhnue.i NATIONAL TIE-UP ADVERTISING — Big natiohaily important organizations in the food, textile, raiirdad, airplane, citrus and packing fields are among those already lined up. Ads begin to appear in January, reach their peak release date. MUSIC — Special“Alice” album of song hits by RCA , . . plus recordings by top artists through Decco, Columbia, RCA, Capitol and others . . . pfuS Simon & Schuster’s eight little golden records — all set for release and promotion by February and March, PUBLICATIDNS At least 2 dozen "Ajice” books and comics start going on sale in March, First printing of Dell’s ohe-shot magazine, "Alice In Wonderland’* will exceed 2 niillion. MERCHANDISE Over 50 Disney licensees wilf market a wonderful array of "Alice” products from “shoes and ships to sealing wax”. Additional promotions plannedi Traveling Museum Art Exhibit; Special, Key City Screenings; Personal appearance tour by Kathryn Beaumohf (the voice of "Alice”); many others. lid:;#’ jt / :v. -v.. <•'< : f •> i y.. o fv k. The All-C artoon Musical Wonder-Film Color by XEGHNI(L<OI>OR ^ J . V.% i . t. I © W. D. P. ' V 4 \, ' kS-\ STARRING THE VOICES OF ED WYNN > . .The Mad Hatter RICHARD HA\ DNi * , The Caterpillar STERLING HOLLOWAY v JERRY COLONNA . . . The March Hare KATHRYN BEAUMONT . ... ALICE vsf Distributed by RKO Radio Pictures V m 9 .. . HIT SmOS YOU’LL SOON BE HEARING^ ’’Ajl in a Golden Afternoon,” "Very Good Advice,’* "The Unbirthday Song,*" "I’m Late,” The above ad is adapted from the full-color, full-page advertisement which will appear in LIFE Magazine of January 22.