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Weilnesclay, January 8, 1951
Forty-fifth
Anniversary
175
V,.'
V
I^REBICTION TIME is here again. But this year X" there’ll be mighty fe# predictions that don’t start off with a capital ^lF.”
Except these.
Brave as anything, seven Young & Riibicarn departments stick out them necks with “IFdess’' predictions for 1951.
^ADIQ : Bewar& of prophets who forget the 40, 000,000 or so radio homes in America.
#In 1951 radio will move over— not out— as the infant prodigy, TV, grows up. . . and radio will continue to be a strong, effective .accepted media .
C'J
”1951 will see an increase in advertising expenditures.
"The last 10 years have proved that companies that maintain strong, steady advertising throughout . sellers' markets and product shortages, also maintain the best long-haul competitive positions.
"This lesson has not been forgotten."
Li_: "Don't expect to see many 'purple prose* ads due to war or semi-war conditions.
"Copy in 1951 will be less emotional, more factual — consequently will do a better job of explaining problems, policies, and products to consumers."
ART:
L: "1951 will show an art trend toward simple, forthright presentations in layout and illustrations.
"But you'll see fewer stereotyped approaches— ^mo re new, fresh feeling in illustrations, much of which will come from. artists and photographers new to advertising."
MAIL ROOM, ii^he Giants will win the National League pennant ; "
TELEVISION: Rising time & talent co.sts v/i 11 sharpen client 's, realization of total ’ costs — but continuing successful results will bring an even sharper rise in clients' appreciation of tremendpus TV impact. Both factors will encourage a rapid expansion into daytime TV.
PLANS. BOARD . MThe toughT^Tense twelve months ahead will put ...a greater-thane ve r premium on frSsh current thihking . . . the ability to meet brandnew problems promptly with sound solutions.
"This will hold for every phase of your business-^including your advertising."
YOUNG & RUaiCAM, INC.
AD y E.\ TtSItlG • New York Chirnyo Detroit San Francisco Hollywood Montreal To'-qnto Mexico City London