Variety (March 1951)

Record Details:

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J'X'RJETY W«4— M.rrh 7, mi • • The lead has never Last year, CBS advertisers had the advantage of a 25 % greater audience than those using the second-place network. And this year, their lead is 11"* greater than it was last year! Advertisers are investing much more in CBS than in any other network-15/* more today than on the second-place network - more, in fact, than has ever been invested on any network in all radio history.