Variety (May 2, 1951)

H edoeo do y, May X, 1W1 MORE FREEDOM Exhib Conventions Increasingly Aware of Showmanship Needs THESPACTS rfbirtb le~ to I * -> ^ -,r, *<*reached a point wtort the re- vival to MylAf off That exhlbs are ni#rr ronmriouf of tho mcwmHjt of •Idtimo boltvhoo to rejected to tho of every recent theatre as- ■ convention, aa well aa tho skedded for tho diate future Showmanship promotion are the highlights of the prwgrama. In past >ect rarely came up for tien DtMribs report that their efforts t# get exhlha to hypo their ad- vertising were not heeded until bit started to po on the skids Now them! remen are beginning to study every avenue of promotion and. If there to no letdown to present en It to expected the diet- will start rolling before the Meteor * KM; N.Y. Suit, Charges Faulty Facilities Suit for *10.1M rti filed la N Y Supreme Court loot week by Met nims ■Mies. N. Y. charging not of • md faulty I facilities In I of with Hat Hoi* ** Meteor beaded I to producing a serie s of >ects for theatrical release and had assigned physical p r oduct Ian chore to Seaboard, uptown N. Y. studio Meteor charges that film. I IKE Combo of TV-Standard Pic Lonong ■musim Hollywood May 1. a new Industry (rend one that to taking both studio and player ‘ off the hook.** to revealed la current at la f< for “i noted Now talent to o n es which call for anally, others Inked ns multiple picture deals, and still ethers will the let** him Described to Engineers at N.Y. Parley Fairbanks to I .ondon ,wm oitu To Make Davia Pic * ***—« «• Douglas Fair banks Jr — ... „ —mden from N Y. loot arts cailln gl^ mm4armm mitk ^ duct Ion of Bette Davis scribed to of Motion Picture 4 T of the Society ble Plaintiff to being repped by la firm of Gould 4 Wtlkle •building Ideas are slat- ed ta keynote the National Drive- In Theatre Owners convention to Kan*as City. Msy 14-17; Indepen dent Theatre Owners of Arkansas May T-t. to Little Rock, and Allied Theatre Owners of Indiana. Preach Lick. May 21-21. Meanwhile, major dlstribs are brteheg their salesmen on explolte- tien methods to give an assist to their exhtb customers Trend to te have the salesmen de a jab af tel I in* *n«l prornffMM 's sales staff last week, at toMflftn li H > given almost as heavy dosage an selling pit to the public as an actual him sales lo the theat ELC Agrees To Arbitrate Issue On Letoot Pay Both sides agree that lt‘a-pa off to spades Movement to net only realising new be casting com- binations. but to paving the way far players to accept top roles of- fered on the outside and providing the studios with more time to se- at Its night 'Jt» at the Hotel At slier N. Y Opening tt» meet earlier to ■ .uT IT I « N. Y Opening tl» meet earlier to Fafrhlnk* wi n" NalH **‘ !> (ioklefl **** Fairbanks "******" •'*+ I of the National Production Author- financing It • listed among United tty , nim reassured the Artists* hrst In 1*92 Cagle Lien tor the neu rscHmtoo talent sH the weekly paychecks and all-time availability have been eliminated Added advantage to the players, of ■ is the fart that the noo-ex - s SMPTE Prexy Flays Pix For r I • r • ^ Laissez rain?« By* engineers that there to no of him rowstock "at the rum l reedy instituted hr England by J. I Arthur Rank ta C the Guild a case w Cowai Nines Exec Aides far Mk Rc; Sets Up N.Y. Offices|=~=.*[ or shoot: ng way" in New up executive Guild N Y . over severance pey for discharged workers was halted temporarily Friday 4 27) when ELC agreed to arbitrate the Issue. Guild had asked N T. Supreme Court for an injunction to prevent con summation of the sale af ELC to Catted Artists until former had plied with the January. 1951, <2C> by Ranks representative Lt. Col G. R Btev- by David Rawnaley. Involves the planning of sets, props and Istages as s that they ran he built in one-tenth the t'me c*| Film studios and exhibitors are ordinary stage preparations.' In Ms s chance to holster the cur- new application, six or more TV rent I y-slum ping boxofhre by fail- ca m eras are substituted fur stand- ing to tske sdvsntsge of the many , srd him romrrss. with the video Leading the held In the new technical Innovations provided the to 20th Pax. studio going I nd ustry by Ms engineers, a ccord- standard sufficiently high to practically all-out la inking suck lag to Peter Mole, pres of the Images equal to quality to as of late. Post several | Society af Met loo Picture 4 Tele- him. Col. Stevens said vision Engineers. Opening the So C am er as are htted with atec- ney and Linda Darnell winding riety's ttoth semi-annual convention ironic virw-hnders and feed the their exclusive pacts with the tot— Monday <30» st the Hotel Sutler, images to monitoring s creens not each held, incidentally, far more N. Y , Mole urged the industry te only In the dire -tors control booth than a decade—and switching over adopt such new techniques as tele- but to ether technicians whe do to the eue-e-yenr variety Moon- vtoton and others uhirti might have the editing, mixing. su| while. Miss Tierney has trekked to | commercial poaslbilittow | and special effects Noting that the SMPTE has successful to uniting from Alms radio and TV. he starring with Bay Milland to “A 1 Baby for Midge.** while Mtos Dar- nell to charing an the Ul tot as femme lead mith Stephen McNally 1 la "The Lady Pays Off" West- tot recently Inked fer- v% imer rant metre* Patricia 'Continued on page 29) the picture with sitting to his h. can thus study ed the industry for Ms failure to lh * «f the live exhibit! said, "the 24' Unfortunately.' la "Main Street to Yerk this this and will < Wed i Into its own offices at 270 Park Ave. PI*, to be produced by Lester Cowan, will be ssade to as •ertatma with Council af the Uv- tog Theatre, with percentage af prwdts going to g Joseph Ende, former controller to Film Classics, has been named to gi* will handle ELC. shooting [ signed sfipulet arbitrate the diff esa Arbitration A the details ELC to reported to have offered twe weeks salaries to office workers in the homeofflce and N.Y. exchange, and to homeofflce pub Heists hut offer was nixed by the union Guild seeks up to eight pay plus vacation Daff Maps Global stej I duatry 7" Inspect** for U industry and who VjdlJ S fllmf PUDS ite Invention Into " “ T* Get Cmf Over translate reality have >~ minded that their to What will M M At N.Y. Retro Meet Mole, whe to lighting equiponent. of visits to -great Guild had sought to enjoin ELC* from transferring the assets until Issue over severance-vacation pay for No dale for the arbitration 1 roller for CP. with Gertrude Mary. general manager far Katharine Cornell, becoming liai •an between CP and the Council Jeff Estep formerly with J. Arthur Rank Organisation In N. Y . to hewn appointed assistant to Cowan. Donald Ogden Stewart has been •dded to writing staff to prep ape rial material, joining group which Includes Moss Hart. Howard Lind ■ i ■■ n i ^raaia-r'ss L ** l j **• p , er ““ 1 ‘„ . T* Reme Ufw AO. lloll>wood. May 1. HU the road and get acquainted with the public That was the ad- vice given by Jeaae L Laaky to the picture industry as a of overcoming the current slump Veteran pro- ducer recently returned from a nine-city tour during which he plugged the openings of Metro's Great Caruso." on which he mi \i»b h k Selu *« Pto** f «r Quo Vadis** ** "J l# ""*7* are Ukrl> to he deve l oped at the - Of »'ud..» Mr| „ firl4 UMNi- with )nx ca |M by distribution v p Wll- . . . . j || A m f Hodgers for next M o nday technical strides must ,« k -j |K - u. w .i iUor m v tv Universal's entire Hat of 21 do- be taken at once to keep the mo- 1 * ¥ * ■settle branches Alfred E. Dag. tlen picture Industry prosperous * * P and sales chief, has plans for Actually he Inferred the shoe to n r *a lrl .,K * u. | * morW lour whAch tMke u oo the other foot because the "tech iSoiy“«. |rrr - 5?* J*‘ FT**. “■ I "•!» S» «Soi « U» mdmmnr* I ExfciW mi *lhrr AMrito >Uk« transferred to UA sne af the duct ion expenditure* to lvl |*v«r> impod.nl global spot. Pur- olrol mMMw olrondVat hood pm* of IlMlrrk b lo pcm.dc him .r. w> ,h,«l of tiw InduMry't, c.h.b. and olbcr dMrib. .1 ' »«h Ml oo-<he-«po< chock of ITi wtlltagnoM to adopt thorn that tho lrr la | ean , ho* m > wortdoldo opcr.tum. »nd furthoc lock af latoroot may hove tho of- mm to recoup that kind of cola Coordinate the activities of all for eign offices Daff* s Martin to not apcciBcally set but ably will be about Doff domestic I by Howard I. r-dvay, have y f # *d ta participate la preppmg screenplay under Robert E. Sher- wood. They are Dewitt Bodeen and Arnold Schulman. Committee was *et up ta provide opportunities to writers who have had some °Cu«tion ta the theatre via in e< tor ha* bem2tor< to rl^naing start ia A ito director has begntor< >ct but deal u 9E Wt within next two wSSST Li to due to start in Aggwat. A#yo icUrie Tcttof F« «T> tkrlej Hollywood. May 1. Alh* MrLcrie. who created part • f A to> to Broadway musicomedy version of "Where's Charley - may 'fPcal that stint la the Aim ver ■ton She has been tested for role with Bay Boiger already signed !° repeat his legit chore to «B Tertiaicwtor Almiutiow which starts to lkd«*i a f tor curr en t tour of at the Citing the warmth of reception in carious towns ia the to _ A *d , L A. the Aim industry as a^hoto would i g^»*»tlv tr» n-ii by top producers, directors stars, writers and athers engaged in the creative end af the buMae** "The moment you leave Holly- wood." Lasky declared -interest to 4aa to InN n*e This public rclat man will leave N. Y. on May IS tor New Orleans. Dallas and Okla- homa CMy. Thu will be their Anal Acid hop In the series which when they ttk the plan to 1 to oo all U K S< BM is New Switches As Bssisess Strategy BO to today's market Prints, advert ia tog sad distribution expense of bring the break-even Agyr substantially higher Since the beginning af INI. to slip. aaJv Chicago May I BoUboa * halt ctEuM for th» ’.•» • - time this year, overhauled | Ms penonoel strurture recently jJ , i fr k 7 l **■ *7^7 . ... —to what to a reported experiment | U ** >ll :°f >01 al move to i**vw for sliding gross u ." BU * * ist time trie has been I** thU **** Circuit s expectations i on the numerous branch excvir- and returning each following s for I to la addition to informal toft wtth the branch pet nel. the three execs have been have materialised this spring Lat est move Is a managerial ahakeup in which 12 theatre bead* have HarsU Smtk. Esisf MPPA Tie. Back to Paris .ultlhk otth «hlb. r>rh.»f« ^ bj,k ^ John B.I. of views on trade conditions k*. .u v .tMi r.r^i wMh of America After the death of Walter las circuit's general Harold L. Smith . . , , . .ban elevated Great State* head Motion Piet 0*Ber U travelers Include Amer Uuvld Wallers!eta to ImmcrnUn*s and Ms too Aboaf foreign department t ,. (1 n , !lUiSr „ , f(Hir man )u ture Producer* ai^ Dtotrthtosrs of chMf. Mid Adolph S. hm.nl fnonr.l lorludiny Amortca tiom IKS uilod Sntur counMi. Aboaf left at (ho ««k himaelt WallerMa.a promotion day M* for Pari, .hero ha oil! end for a twine of Lendoo. Parts. ve epee William Hollander sod mske his home ending 23 year* Nate iMa.lf then t .r,«hi,Pr for : n- »’lh (hr »n,i n •- last week. Since INI he had in Hollywood as -d\t*or ot of Aim content relating to He'll confer with U those Cl tie* Sc hi me I Chicago theatre ( . upped to local area topper) to map by hi* wife, left an the Queen operational strategy Mary yeMerdgy tTura » for a vara-1 Current move which to an a tioo to Europe Hear? U-I Backlog Hollywood May 1 Universal • International nuu.li!., I Mr- I backlork of li complete, inf of TV la many eastern due* ttona. the heaviest to a number af and theatre bssinm to picking up years m a result nf the c Now to the time tor Hollywood ta , ttoo af three features lart ge all-out ia a get-acquainted ram- Ust includes nine y- ai of Americans to pAx agerial level, sends Max Millsteia for export from Crystal ta Howard theatre. Smith said Thursday '2A» that he Howard ta Riviera, had na Immwduto plana He Riviera to Crystal; a home la Paris. Mwt \Uf ^ ts to Central p* * to 4» «■» writing and "catch up Milton Officer Central Park to United Artists. Bea Seidman I elation with the MP\A United Artists la Stole; Leslie MPPDA. Smith served their m- G lesson Stole to RooaeveM; ter national division to Paris for Charles Nestot. . Stole Lake ta 12 years, to New Yerk Ave Harding; H. OdradahL Harding to | ama year to Berlin ta Hollywood.