Variety (May 30, 1951)

m*t so. mi TBUtWftM* HISTORY REPEATS NBC s Variety Awards Show SF E R[PRIS[ OF Coy Spefls Color Future: Converters, mimim Sets Due Soon, Other Mfrs. Getting in Ul VAMITY • 1990-91 praiaai of SI wiii M itBiit, will be g how r aasi by NIC this Sun- day ill evmmi la the 7 JO te I N Uat wrfi Scheduled to appear on the special §0-mi out* Vausty Awards shew in Jimmy Durant* <wto will be cut to trial Chicane. whme bet currently appear inf at the Chet Pine tilery >. aid Saw eiaea. CBS comic both mi whom wia the top TV a««rdi; Tallulah Bankhead, who will accept hehalI of "The Biff Show Sea Katoa Ml radio-television editor of the New York of "Big Show.** will du n S t a rt the special pro* * - ard» will he ortnaiid' by rad to-TV editor of Vaiiity History It ■rhea CM atofto No Sup. Court Upholds FCCs Authority In Obying CBS Color After 5 Years Washington. May IS ♦ — ■ Ita ivo-year Bght to race aid i poatar re act son ht con- ce rn ed Just at la tho torty doya of black-end-white video. M‘t ei ported that tho novelty of tiat TV will lun Socks of viewer* to the few I will at all the to the that for the theso to way. tt‘t believed will veotun tote that TV be- CBS i Its ihea the Supreme Court yester- day «Twes». by near unanimous de rtasoa. rejected SC Vs ^stsatloa that tho rCC ruling oa tho la aa opiston written by Justice Hugo Black, the Court, to effect, said that the problem of Bi t ar mto tug whether color television la ready and which system should bo authorised la properly for the Commission to decide The found that to making Its det aliens the abuse Ita Regarding the pwettoa mi the incompatibility mi the CBS system and the need fee adapting eslat- ing receivers far CBS majority stated ( empallbie System It no doubt that a of thia fact seems to bo the trolling mason why the Coount CBS Slock Zooms Supreme Court docltlan to favor of CBS color television 29» n om ad the net- ’s stork Shares ef RCA. which had led the to CBS. dipped T/l par the seam day. CBS "A~ shores Monday Jumped to ttto. for a gain of IS. while the T shares climbed from a low of N l « to 11H. for a gain of l ( |. Bede, Skelton to pay off to k e* These fact CBS la alnady pitching to clients, include a chance publicity Low Royslty CBS to rcc ect l ver priced to Hot JIBS CBS would get TV to royalties For sots cool- ing op to tm. CBS would get i ii oo. May 29 Wayne Coy. sp I before the for a an the Cl • ill m by the that Mr; up to 92M the ash 7V and far sets llated »?*) CBS fat $1. - Richards’WGAR stake out a franchise With that to nund. CBS plana Ita Initial rate card at only a small ef Its present with • **ll buying in from the start will be able to get an hour’s time for 9199. 1 plus facilitioa charges While the t Use r s are still I whether to Axes 21; Blames CBS Rate Slash Cleveland. May 29 lo a drastic economy asos ng will probably begia wit his 29 days, initially by CBS to the fringe hours Manufacturers will he la a lien to have color oeta. cos sets or convertors an the mar kef Seme ef the najsr producers will Bud it ‘‘competitively advan- tageous * to get Into the busmen. 7 let Nytren »recently wltb CBS' take the lead prices mi (he sale* of TV. will ostNtobAo far hurt them for the neat few years.* Owners mi existing seta will shift to color gradually Old-type seta will be traded in for purchasers will want G A ‘far color». seme will want only WQAR here has adapters <to ,#r Blmslaaed 21 staffers. Including Programs la black and white' CBS tied dawn one Inuaift a^d hi Coot ef converters, to i yesterday tTue* I. lem _ _ ^ seta to get pictures la either in after Use Supreme hillbilly aggregation on an g white or color, will coot than 24 hours after Use Conedy Parlay Set for NBC-TV? will rill Next falls hillbilly aggregation an an d white or tfaff for seven years, the ffvwmoa 19100 to SIM use sf the CBS »taff orchestra. Kendall Sisters. Eventually, there will ho la the American L oui s e Barber, vocalist; two part- wts Ramie A Kent! Carp. asanufac- time engin ee rs, one full-time en- The S upr e m e Ceur turers ef new Bbre products similar gineer part time office hey steneg * ,v * new Impetus to to cotton Spokesmen for Use Arm rtpher end t mamteotnee man ment and the doer ' r,l 7 ***™_ rwe pension trust plan were Sutherland _ _ minutes ef r e l ee time once week- «# sale^ Hsluh Word#n Edwin C 4.4 .... lo-, u. iDorov, Ik. -wl . NBC TV Traster V »»d •dmHted WU B« »«■>*» te lor».r new, .dura wSh Ih. »t.ff * '** did not long MW spprove the to- a4#hl •mrecard may reed Milton "get in en the ground Boor' ef reduction, station it also sianme ^mmry rompetibie CBS system In the Serle at I Red Skelton ef 9—for video for the obvious publicity pay- off at I 00 a m instead of three th * t ^ M agreed to «Uy en past It has postponed adoption * *** W the top comic parlays to off aa well as to shew off hit prod- yW wid 2 JO am aicn off 71 " ,lh lh * C omm I m ien He said I •undjrdi -«h th. bop. Ih,. • -»• ™Uo uct> in rolor I * IcJLJl mZ, clrt "*«■*» «• Tn*7 ■ C | ? m *T tl n.1 ■ 7^,1 '.* 7 p 7* c1 " * <**"*“*• * 1 “ H ‘ *► CU.BI. MM Appratete, K. G«£. E "* d Sk ' l,# " •• * *»««•"» Att.lud. •( Ik. Ut« Mnrtinn *«»r u.d Ih. KM ikM ttmrn. warn •* »»»»*«■ 1 TV MMtm* u mmUnW Ukl-1 h , , tSnaO CSS MMhiW " to tighten (O. II DaMoot Lops Of 25 Prod. Staffers “JJ. ^ , for General Food*, one ef the Arms n °* B "* * ort * h* n which showed particular Interest In f fn * r, ‘ In private Jt attractive petit ed Coy faff I to a lien of taking ever the Sunday night at 19 time being vacated by Dove Gar r eway PIG currently s pon s ors “Ftre- nds Theatre" in the Tuesday at • slot, which would necessitate find- ing a new segment for the Aim se- a CBS all set to have sev- Sing ft’ to Fade £ If Arrid Sez Okay PAG strategy ....... ~<-|Wm*fc* CnkMBki. ; | ..rt— ^ Ih. wrt 1 X* ,4 STSSm? J3rtJ M.d d.y M 1 Ini. T^4.y .Itm. ZSL**"* •e be trlnumng moat ef IU Use sue- Md to capfui e some ef the audi- M |l . taming Poet to the bone and un- cnee when Berie signs off But Adrian Murphy, til the fall parade ef bank rollers CBS recognises that ptfltag Levan- "*••*••• .? lk# starts, la expected to All m wttk *» apposite Skelton wouldn t l ^ ro “ d * n «; l °i d V ^« TY Aim during the dog mmkm good Nielsen sense In any U* H»gh Court, doctaion that the event. Levenaon will get a new * rb *** M speciAc programming time slot. client being dissatisfied ^ % ® ut ^ the lineup with the early Saturday evening day*. DuMont regularly cute beck tog the summer months but la ea- ffcrtally hard hit Uu* year In for- “irhe year*, the DuMont receiver CBS last November, prior to RCA’* Musician* were gt appeal to the High Court GF tice Musical director Henry Plld- spokesman told Vaiitty yesterday ner remain* that the company has no deft nit* Georg* said he plans for tint TV right now If era! musical the medium develop*, he said, "we this fall George spoke in the will be among the first to get in" sene* ef John Patt. who Is to De- He added that GF execs would trail for Richards' funeral cere- with the video heads of their monies | If Arrid fives the oed. CBS will I call M nulls with the Saturday night hour-long "Sing It Again** —,-7£*- I naing sweepstakes, which only a year tro fetched the network a TV’ M , r .l CL W 00 ° 000 »• WI4H 1T i most Losuy Mwv »»»h.». mu»4i Makes Tde HaV-Hosr •per.un, .< full r,p»f ily 7AA B«wy,l mM C ftr and could sustain the broadcasting ncJcf ▼ d|R|B5 lUi kttAd B4 cause of material short- rilL M !. l h! ages now. combined with the cur- OilllO fflfIDOrUI l/IOR€l y rent slump in set sales, the plant n I V* ■ is.. U also cutting hack forcing a sum- Hal rttiOWS lOftBCtlOO lar coat pruning In the network _ . . _ M operation. WaahinTo« May 29 0 'BRYONEXITSWJTUAL; STsHr? UM. CBS k»4 planned U pmyram rn| ^ ts, rater (ram II am t. I pm daily MHa , w k.ra teTwraa US001 • *• I® •• W *• *01 |U 000 a »ttk Inr Um* and I • Continue d on page J4» 1MLETTER HALVED ON ABC TV IN FALL at 000 and and talent DORRARCE TAXES OVER 2 S“i Hollywood Mi« m I ''•tig It. emceed b> Jan Mur- nalljaaei. May 29 ray currently hat twe sponsor*. will —w-w. - i-n, .k-. -» a i — — expensive half hour shew Arrid and Storting Drugs I-alter. will probably follow that planned ( over televised will be the Red Skel- however la going off June 9 for ,ar H f. A * P ; Um *»«nr (or (*ra«rr * Gamble tL m j , M ^ *^°" A * U * 1 Ttee. .tea (.11 ra NBC TV Pm | V(.iTra^CM would like to move the AM Songs for Sale * also emceed by Murray, into the “Sing It" Saturday time Um pf<»*mb.U.y tkal Ike te.ter I M . ..mulraa. and I. replace Mur- ^ UHr * l11 ^ exceeded before all ray with Steve Allen the kinks are iron ed out and PAG However beet use ef Its com- it's no soap on the] nilismt to the deodorant client, tmental link before year's Columbia can't make a move And Arrid wants some time to think How Uu* figure breaks down R over. Hollywood May 29 Isn't divulged, but the biggest slice ■ ■ ■ U«. wuk U.kte«.r baa Bra. I PALMER TV SHOW TO GET University Gillin s alma ■ . ... hive passed the J00 mark rear wig on fy Md -i. Ik _ !___ Amra, L O Bcyo. tera, ra Cran. te b. held ra« TVrad., ’i. “teVTc * * * I J5m Only thing deBnite Mutual s director of publicity, ef- at Statler Hotel to Washington **’ ?•** °“ fective Friday 111, with Dick Dor- will commemorate inauguration ef L',‘ nklr , ttrr A 11 d B 0 ranee taking over the poet. OBry Harold E Fellows as proxy of ** A1 C-Ty to •n. who will continue hU dally NARTB and assumption of board | Mainto 39 this past season ■indicated newspaper feature, chairmanship by outgoing proxy Link let ter c lo s es out his TV Happily Ever After." his net in- Justin Miller Frank M 'Scoopi tin Friday (H night and then Roonced a new connection In the Russell la chairman ef the dinner leaves for Paris, where hell record 'P oolr ' 1 ”i*‘ 11 . Interim hell operate out of Ida committee. interviews for House Party." hrr aj» r f , ^ li r T dh ' #t1 ' d4,f al Hl office In New York He was Among special guests to attend *rhich ront imes through the sum *Me London Palladium m October formerly radio publicity manager are Supreme Court Justices Stan- ner via tape repeats with fresh * Yeung A Rubream for seven. ley Reed and Tom Clark. Secretary integrations. John Guedel , peck ef Agriculture Charles F Brannan age partner with Liakletter goes House Minority Leader Joe Martin, east next week to try to peddle FCC Chairman Wayne Coy and People Are Funny" for radio next Hennock I season and passes a few days to FALL NETWORK SPREAD LMli Pali transmits la that the Brto j <u y evening CBS-TV' . JTV*r"? W SSJ i My Pond s Km*t race tram at Eagle Li«>n itsdn. where PAG % ud earned In the New York. Chi- Firestde _ Theatre aeries » cage and Philadelphia markHx mil m she re- the Years and with CBS proas for three Fears Dorrance was partnered In Dor- ranee Waddell Inc . ad seen after the series kicks off Upon his return he’s due to report at Metre for his next picture That about kills off what's left ef the Philadelphia get a net' turns In the fall to la still te he decided Mias Palmer does her Bnal live ef the season tomorrow (Jll, til recently and prior to that was ^tk <Harry) O'Brien and Dor- ADOUT Kins on mil s ien oi use ,rhew her husband Re* Harrison, year 'SI. and by then both PAG on the program Her four and the Benton A Bowles agency su bwourni show« have alreade Paul Walker and Edward Webster Washington In hit capacity aa ad ar * Hopeful^ that the relay will; Blmed for the month ef June, and Federal Trade Commission visor to State Dept a “Voice mi . through from Omaha and be tiara the twe leave New York toff { America." I (Continued on page 911 * England an June A Chairman J F. Mead.