Variety (May 30, 1951)

Wi Jiw fcy, Mmj JO, lost AMAZING Ml NUOKI Writer: Cm m Mina.. rn. • SuotomiAC M< from N. T. "Amwinc Mr Malone ' in re- rh«l format la the Lot rat odd it ton to the long Iim of radio • pmatf e>e« Ttiio one though, board on • character rrratrd by whodunit arttrr Craig Rue, hat enough of g lean of humor and imaginable orn pong to lift it out of the clicked claw and make it a wor- thy contender for rating honor* Overall format still follow* the a*andard pattern ouch at the title rhararter monolog sing the intro tn the vtory and the bridge**, but the Innovation* are mfVieient to make It go Miss Rice had Malone at the third man to a hu*band-and-wife team in Chicago, with the trio 1 1 dually getting Into trrapet with the ■OtXTWOOD LOVf STORY With Alee OSCI UPON A TIMS With Naary Kelly r-' ■ t * K David Von W| Fred Wey Writer Cart 19 Mtoa: Sat.. II MT SECRET STORT With Anne Seyntw. John Larkin, ether* Rill Held Jack Cleary Writer: Cl a I rice Root N Mina ; Sat. II M JAZZ WITH LIST With At Kt N. T. tn but ion to Cerebral • BC from hew fork Hollywood Love Story " My Secret Story,** which follow* diaTaff 'truer* on Saturday , Mutual lad Thursday mf The blnrk u baaed on night 24> pretented thit poignant ducted for the web research on audience rompoaitioa which turned up the info that there it a auablc aegment of femme* tuned in at that tune, wdneh generally had been considered the pro\tnce of moppet dialer* This airer should appeal to women tie iU aura of Hollywood glamour and ita concentration on romance At the same tune the thnlling tale on the proem It worked in < cle the My Secret Story " which fol- low* Hollywood Love Story * in NBC« new Saturday morning femme block, provide* an effective contrast in mood While the young ( Hollywood yam waa a light ro- MTMAU «h« taw rfcUAria nu.ur ,.1, »«**!• om Um ed with ry Far from a morbid *19* of S ec r e t* wm a airer wa« psychological val if hour of enter- urt Title la misleading, convey- lainment a* well as meaaapt. In * •* impression of the confes- %ional pulp mags when in fact the tore level l 1 r>uled fKiif » am * ^ mn *^m •• • handicap, too, be— TOld I |S up to Story of the Sght a brave, deter- T m*4 mtah*r pul up lo cur*, or •« ‘ ii [L “ T,? . , ■s.£ only. uilh no »rnlim*nlolily. 1" "** *«op •P*r«. itaW M* )uM H aovin(l> »nd **••• W tta* ****** *prn*c »*• filmmaking detail.ML JVP P . . , It use* the device ef a cinema directed for It* full dramatic danger* In marriage when the columnist for Photoplay magazine value, it stirred a listener newer- partners have diRerent couple but have maintained Ma- lone t rhararter at a hard-drinking and brilliant attorney with an eye for the gait and usual brushes with the alao-atandard lieutenant detec- tive There wet also the formula S«»ft -spoken gunman with swish on »none t . Rut the rest, and director Rich- ard Lewis, paced the show with food suspense and fast act i on Story dealt wnth a Chi gambler trying to erare a no-account guy away from hit equally no-account daughter, with Malone repping the imhAer Script had _ IK* rrtaw *lRJS»r ImZn > u >»* W Atam ttimri j *P* 1M, t ully ' Mm * W*U »* »*f*~ u*rd j ** *“ *•*» G..««h 0 .c*.,»..ta*d.h. m .m*u ZZjttStjr, ■— -**» pr— ZXTj'Z'T.eZyA r- IM. UM.UI. Trrtimiou* . ,ood Slocy ^ . VMMI , At»- *"*»»*__ Oj* ane for integrating the narrative wrnBf anly after several L . . be a companion to their lonely and .covering. only gambler Script had some neat - , „• twiaU tn cast suspicion on various [ characters and then abaolve them iln( j as Remaining WNEW. New fork This latest entry In disk >ack sweepstakes a run-of-the-mill sta twist of having Eugene List a longhair, rofnmratlog oa tat* plot, ten Although List Is a in bis own right, his spiel tween disk spins, about Jan pi technique offered nothing new to jazzoohiles and created a slow- paced session Tn his credit, however was his selection of some standout jsu plane etchings Such platters as Art Tatum's “Get Ha pp y*** Count Rasies "farewell Blues** and Teddy Wilson » ~l Can't Give You Anything Rut Love'* brought the program to life List nervous and hesitant on '2T>. but this can be easily remedied with more time before the mike If List ran continue •electing top plaHars. and if ampler len Wetn the Int gram shnuld draw a hefty portion of Use jaa CINDIRELLA ENOW With C ecilia Vlrtorta \ There was a double rMiBe4 M child mh# though handt- that the guy doesnY fapp ed could be an attractive up with the actress who member of society and a vital, lov- Larkia giving still after gam and 0nry. but i n « fg krr « A( borne. the couple 5 m s!X kSSETS thepstsuS- J*™ U,Thf!T‘!rnm StT ** iom * V “ g; ^ *rs7n^?Ttrl| r *iVi was a bit tricky hut it V* ..t 1 c,* irge MrW. in added up to a slickly handled > * fr !! ^ .vS.J jKJPg L.Z*: r* L * rTT vehicle on a par with the stones ?i aa the lieutenant m m<M( femme magazines JL Schubert provided good produc- « Acting was good with Elaine ! l1lf, ! ,l ? w '. 1 i lt pnrtrayals of Rnl Meredith was an able half-hour, hut M highly emotion- performance aa the tlon hocking for the show, use Drama waa t Acting was g<**l with Rost as the film struck effects and a Lyle So u drow aa the ca live orrh for added values NBC and Jane Webb as the script girl . . same pub service spots Musical backgrounding was well K ni the commercials would done . Photoplay which has a D' Stal tiewp writk the aerVea. gets a direct plug at the end In addition to the indirect plug via the columnist's itioatag the mag Rnl MR ANDRE—MR RADIO With Pierre Andre Prwdorer Jim | determined moti^r that nrriedthe WrMrr rran CowThha drama tn It. high mark Support „ TbrnTrS pm “ rlhed Min Kelly ’ h ‘ r , fi> • 4 **’' t^aLtan *i*o*o . . RAM T* TO RAKEK W.th JOSEPHINE Cik" Dr TELL THE TRl’TM With Cwrt Kay. T in- ( 141 . 7 U PIONEEK LKAGtB BASEBALL With Mai Wy Nat Son thru Sat . • l TAN POWER 4 LIGHT CO. KALL. Salt Lake CMy 1 GUIhgn I WI.IB. New York I Mai Wyman la back at kla Although It waa only a tape re- stand doing a big-league )ob of cording of the Josephine Raker handling minor league ball He Day festivities which took place at knows the game and ebviously has Harlem s Golden Gate Rail room a food time telling listeners about Sunday 20» WLIR scored a coup H by bringing La Raker to the air- Wyman keeps a fairly straight- waves Ah the first time. Program forward line of chatter going until caught 24 which was the third something actually happens an the In a senes of five covenng the diamond Then he throws on the complete Baker tnbute. waa an In- pressure, and the effect Is good tcresting half-hour despite over- He tosses In Just enough analysis long speeches bv Walter White and of the game to let one know what’s I retelling of Dr Ralph Bunrhe. Highspot came happening but su cce s sfully avoids * or m the playing of at windup with Miss Baker s lively • the air of a profound authority, and a early 90s. this glc chatter | angherty «m*»derable appeal And for dialer looking for a pleasant r: Mark Rweeell •* ******* P*»ler and ms- It aslos.. Toes • pm CDRT long-time Chi radio personal- WERTINGHOt'KE DEALER* tt F P»*rre Andre's latest WGN KMOB EL Louto venture has several marks of dia- A quixzer m which a dialer has ® w lh# u%u * 1 *** the opportunity of posing a ques- tlon that cops the grand pnze each Strongest element Is Andre's lu- week. and other listeners being eld background commentary on quizzed via phone to correct studio tunes and bands used on the script errors, for which an as sort- show Backgrounding goes consid- ment of prizes are dished out, la rrably deeper than customary disk building up rapidly here Format I hlk and hat an effective personal- also Includes skits In which the nation because of gabber s own errors are made, gaga tossed knowledge of show biz people around by Toaimye Birch, who In- { * <hm1 programming on show heard cidentally warbles In okay stylo. |prevented the tatanxa fi and Curt Ray. 40 vtmv Run FrL. II Partlelpatinf WHRI. New York With the addition of this all- nights-weekly airer. WW RL has in- creased Its schedule of programs beamed to the Negro market lo 14 hours a week ‘ Cinderella S h ow' is a 11st enable, salable tones—and already has a goodly number of p^riicipatiog spon s ors Inevitably Cinderella ‘Cecilia Vlrtorta Vloienet> invites compari- son witk “The Lonesome Gal." which Is beamed In many markets by tranvrnptton She s a sultry- voiced spieler, direcl ing I amorous words to her Charmmes" In a pre-midnight pe- riod Miss Violence pitches the wholesale woo In highly fashion with an appealing pitched voice and an ability to get in an occasional tongue-in-cheek humorous quality Some of the tals such aa that for a are the antithesis of ro- mance, but the gal is able tn get “itchy scalp*' Into the same breath with her bed r oomy sweet-notlungs without a Aasco She referred to “the dandruff I keep brushing off your «houlder when you hold mo tight." which Is a tnbute to tho cony wnter and her delivery Stanza makes easy listening, since the tunes fall into a mood pattern and consist of disks by Nat king Cole Sarah Vaughan and other top Negro atnsts Lead-ins tn the songs are cutely done, giv- the title in tho contest of of passion, rather than a straight Intro. Bril. in the If a! ti that thank you speech and ranting and bv and large stays away from dialer la ready for a chance to cop m of “Two Lovog mm Mr | crystal bailing. a prise The time limit is 1& rendition Her evident oven on tape, and stanza would have made top listening if the had been given now to do Gypoy Wyman works handling play by play and wn-||f iais He s helped by sports staffer of the Salt Lake Tribune to win something. In only drew laughs In - mi«-I ! f uNan. or angniy needed rtatutical Noble Si sale *r... Hut then's none of that brought Miss Raker to Broadway chummy bark and forth stuff over la the legit musical. Shuffle 1 nothing at all property nostalgic quiz that grabs the tug pnze. the I ijv..- \ writer must um aa official blank ^ 01 the American Guild of Variety occasionally to elanfv 1 Artists, drew laughs la a bnef fusion, or supply needed obtained at a Weatmghouae dealer , in the St Lo uis a rea N, -—y — , *_ . bonk. On skdM caught Miss Birch Tho tape recording was clear and Institutional side, plugging plent> tcor *d w>lidlv with “I Get The the pickup of audience reaction of service for low rates. lower 1 - — y at tho ballroom hypoed interest being merely a hark bock to the good old days." with resultant downbeat of Interest for the young- er set. Andre really ran the gamut on this frame Music ranged from a portum of John Philip Sousa's for Pl*>»»I his “Stars and Stripes reply, but even if the wrong Forever' 'for the benefit of the Is given, the dialer Is Mt FcenRHiis »ho know only tho something. , w,n f version of the parade rlaa- To qualify for submitting the ' K ‘ M it* thjkl «r*Kt Ih» Kitf nr**- (Km i . .. _ I lgef Rag OO the recording ProsudsB Hoi sf NBC Affiliates Get Briefhf of service for low rates, lower m R .,_. * rv u ' '"T than the national average They ro . . , . . . linnrtrt _ fK * short and to the point and be- ,ent ~ mt "*9Porl t°€ the 1 1 .^ D ' hlTT • ^ morJVt haa th€ idling chore and while lu regular play -by- probably get more at thry rt a trifle lengthy, he puts F**F baseball origination witk SC MkNECTADY baseball Witk George Miller, Ernie Davie Participating W PTE. Albany 50.000 • waiter Chicago. May 29 en tr< Z.\ ors NBC affiliates heard George Wallace, web's ad agrr. outlkm summer and fall c patens aa well aa NBC's plans for Its 25th anni celebration later this year. Last week's promotion dink waa hosted by Chi veepee Harry Ropf and Chi press chief Jack R>an Also taking part In the Utah Power alternates sponsor- ship with Utah Oil. handled by same agency Wyman’s slick Job of straight reporting and interest- ing present* Ion of sidelights makes him the top sports man In this plenty of iph In his efforts Radis FoAowup Bowman Vice Nelaons H J. Heinz has bought "A Life In Your Hands.** starring film ac- tor Lee placeme n t for its Ome and Har- motion kickaround were Pat Steel. ' net Nelson stanza WOW. , KSTP Minneapolis topper, and Bill Wiseman Ma into the Friday 9 pm. slot, starting June 29. Agency la City—Wayne Krarl former public service director for . . RSL. CBS outlet, has been ap- for radio-television at McCann- pointed promotion manager, vice knekson here He will continue , Sherril w7Taylor, now with KSX as Producer of the Ohio Story Hollywood No replacement has for Ohio Bell Telephone Co been chosen yet for Max Rob> through McCann over a Ohio net- news editor slated to * J from WTAM three IS- corrr^^oodent with evening stanzas a week. I June t live and Albany and studio-recreated from other Eastern league cities, of games by the new Electric City mtry m the Class A organization George Miller WPTR sports direc- tor. and kmie Davis, anker of Amsterdaa Can-Am loop contests “Mr. Blandlogs. ’ which NBC is over a station in that city last sea- airing on Sunday afternoons, has *pn team for the assignment The developed Into a pleasant situation Fork Packing Co. of Kingston comedy witk some good scripting and Ltka Club Beer have been On Sunday *27» the Cary Grant- the chief sponsors, the last named ■•by Drake stairer dealt writk Mr I buying time far a senes of jingles Interest in the airing (chiefly at nighti la undoubtedly greater in Schenectady area than in the iz* ill A ( b * ny •‘"Virons, except possibly lo r,r wbr* the two te“- 1 — RT1 MP THE PBEACHIRH With Norm Tosmeod others PRoVlDrNCE BIR 1 LE P |NSTITt’TE WARY. Albsny Transcribed quiz no the Bible and church history shows the in- fluence of “Information Please" popular radio “ask-us " Norm Townsend features a light touch and a flexible, friendly apparently are ministers, also avoid a rigid, over-serious de- meanor while the studio audienco applauds and Joins la the occa- sional laughs Questions art for- warded by listeners, whn art rewarded with a booklet. This Is the Life." if their queries art used. Program la turn tabled over a string of stations Its chief appeal It probably to readers and students of the Bible. They will be entertained and stimulated Panel usually makes a LixKl showing, although on last spinner heard four out of sis questions were missed Townsend Is a capable and apparently ex- aoderator Tom Robert* registers smoothly as an- B landing* penchant for heavy spending in hardware stores and w **t on to a situation in which Blandings and a client took thrir As was wives trout Ashing ... _ „ . expected the women rnl th» k~« uT.* *** ,r * m * *** clashing 5?f ns cutely and amusingly. ' and rtm,m «*« , *nr Cofflinm i * I* TWA A ^ * hoM,d * m P r wvc as they LommerrtJls for TWA Included know the players better drvrlon a neat musical jingle 7 hr light . Ihr power of obwTnraVio. .3 * l *J rt *f spprt^ch of HUndmr* | l«ulld an f^sirrn loop background rib ywung! On the b mis of lwI!drZlu^7d w«*uld seem that Miller! " g^aSi r° 4rfn * • ***** rd * , *rf»aJ it would seem that Mille Damework U* the *«r line plug* f In vis *red«l listeners with KitX. starting Musical ha<kgrounding is n*e|y information it MH it the a 1 9000. 1 11**0 is possessed. J athletes Ja< o. HOSPITALITY HOUSE Nuh Ernie Tetrault IS Mios.: Mon thrwFri : II 39 _ UNION FERN FURNfTt RE CO. WTRY. Troy Moderately list enable quarter- hour la strategically spotted after the listener-pulling Arthur God- frey network show* It features recorded numbers, news oddities, and occasional Interviews. Emcee Ernie Tetrault. possesses a deep voice and smooth delivery. although his diction Is sometimes vlightly thick. In g so-so Interview with two members of Troy Little Thea- tre group he sounded as though he were not always dead center on the mike Tetrault doubles as drum beater, being joined by the Landf Trio on in,»Ment transcribed singing merrtala. ~ A