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AT LAN' Wednesday, Avgnnl SS, 1951 T HE Motion Picture industry is on the march. “David and Bath* *heba” is a portent of its future. Backed by the greatest cam- paign in 20th Century-Fox history, it is reaffirming that movies are first in the heart of the American people—their best amusement buy at the lowest cost. Here is the word on David and Bathsheba: "A big picture in every respect. Has scope,*pageantry, sex, cast names, color—every- thing. A sure-fire boxoffice entry, one of the really big pictures of the new selling season!”—Variety. “Highest rating. Terrific in a colossal way! Peck is the most sensational item. Superb.”—N.Y. Daily News. “Inspiring, spectacular—a wondrous motion picture of dramatic impact, of power. Hayward is splendid as the sin- stained Bathsheba of profane love.” — Journal-American. “A masterpiece. Emerges from the screen one of the greatest love stories of all time.’ —N.Y. Daily Mirror. “A credit to its makers! Majestic, sensual, colorful, forceful— handsomely mounted and resplendent in Technicolor. Mr. Peck's performance is*both outstanding and singular. David emerges from the printed pages as a whole man — human, regal, lusty, poetic, and what is of utmost significance—mature. Sucn spectac- ular phases of the colorful annals as the slaying of Goliath, the battle before the gates of Rabbah and King Saul’s defeat on Mount Gilboa pass in review. A tempestuous and passionate figure has been given stature, dignity and authentically royal dimensions on film.”—N.Y. Times. *%::: •• “A greatness rarely achieved! 20th Century-Fox and Darryl F. Zanuck, whose personal production this is, have done much more than present tremendous entertainment. Under Henry King's expert and sensitive direction, the lyric passages, the stoning of sinful women, the mob scenes of battle weave a colorful and inspiring visualization of one of the greatest stories from the world’s greatest Book. It is a picture that will live for years and years!”—Louella Parsons. • * ■ . • “Deeply moving, robust, worldly—it is quite, quite a show” '—N.Y. Post “It fills the eye, ’David and Bathsheba* is about as handsome as Hollywood’s production opulence could make it.” —Herald Tribune. ■ travelling Movie Exhibit. Over 625 towns were covered in tour. To keep the momentum rolling—Darryl F. Zanuck and Joseph L. Mankiewicz, the men who gave you “All About Eve”, take a new look at life with Cary Grant and Jeanne Crain in “People Will Talk”. Betty Grable and Macdonald Carey in “Med Me After The Show”, Technicolor, is America’s biggest musical hit Fred MacMurray and Eleanor Parker team up to bring a million BOXOFFICE UPSURGE WHICH IS CURRENTLY SWEEPING THE LANO IS REPRESENTED BY THE CROWD SCENES SHOWN^ABOVE OF JAMMED THEATRES NOW IT IS “DAVID AND DATHS Twentieth Century-Fox proves once again that there is no business like show business