Variety (September 05, 1951)

Record Details:

Title:
Variety
Date:
September 05, 1951
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (September 05, 1951)
Leaf #:
00011
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wednesday, September 5, 1951 1 * IF Eoch kit contains: SHOWMANSHIP KIT! Yours for the asking! Chockful of ideas and ma- — terial to help you plan a W hard-hitting Selling Cam- / paign on "THE DAY THE EARTH STOOD STILL". l V,. I •' j , NEWSPAPER ADVERTISING PROOFS... PUBLICITY STORIES... STILLS... REPRODUCTION ART... f SCENE MATS... SAMPLES OF NOVELTY / j ACCESSORIES... TABLOID FOUR-PAGE / ' ~ SHOCK HERALD and a specially compiled ^ SHOWMAN’S MANUAL that gives detailed information / about A CO-OP AD CAMPAIGN for any theatre... /§f>C I lists t TEASER TRAILERS...RADIO CAMPAIGN... BP* FREE SPOT ANNOUNCEMENT RECORDS... / »15 ' / comes Pi GRATIS TWENTY-FOUR SHEET POSTERS and - ! X* how to sell and exploit "THE DAY THE EARTH STOOD / STILL” on the screen, in the lobby, out front, / on the billboards, in newspaper advertising and / ’"'° ves ro,,f, publicity... tv. - radio - direct mail! J jw > lH % ti . 'fte fey. *•*».„ '•fa * #n *hL i J >0pular *»f Oppfy l 1 *. 1 ** Sf*o, nSTJ? 4 * . • Htt Qlml » t* tr f* f* f* •MMHteTJr info,: / ,lfti them out toiZ^ll / Tl, is welds ou?n° f ° 11 ' n PERSPMaI nH? 11 ^eneoL ,hr » *2^^' ' "7* *ho e k v i r ’ mnfl >nto an - -*%r “P Physical . Ww «n</ EXPLOITATION DEPARTMENT - V‘ - K — « 20th Century-Fox Film Corp. 444 West 56th St., New York Gty