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1*. 1*51 naatrt ■ * TO* COCA COCA 4 MOUtS Of TV Nl wtu with a total of 60 minute* of commercial time 4a The Coca-Cole Bottling Company of N. Y., lor Five day a week "atrip* , daytime partici- pation*, evening dramatic ihowt and spot*. have young* ter a and oldster* all over the New York Metropolitan area humming the new Coca-Cola )<ngle - and bat ing Cutes*. f ivo nights a week oa the aa These million* a bo I M IN EXP Ef the oNl IS it vot'd imii • _ »c****" ~~ . , Sk 1 I mgs - o^« r I id Ill .u. bu.'"*** xj roe coiSAfi t r*a s tun*, a the dramatic ahow Mima •ales and b reaching viewer per thousand than any other daytime dramatic show. at a lower met roe MAM ft CAMOMS ’ lorn* oecui , highest rating TV network children'* pro- gram. ha* given M4M * Candie* such a sales boost In 18 month* that MkM t ta now tha Number One seller of all bag packaged / w A Shown Kara of Tha 30 m lor (Moots ol tha Wiilimm Iffy Company. tot cotoan t v»t ana turn suns, irtwi if •tor* - the dramatic, human interest quu show — is proving that, seen in the moe/unf. TV rea do a great job. Today. "Strike It Rich**, at 11:SO AM. has s higher rating than moat afternoon TV shows. ns* h vvfc'*- -it. ■ •>. — tot CAV successful daykm* • sample ol Esty p g real telling job. This first ta variety program b another pioneering in TV. . 3 - rv soon roe “Ivimaot * sat. nans a* well as for 'Prestone” Anti-Freese and Prince Albert Smoking Tobacco are cur- rently proving that interesting and memorable TV spot* can be a vary effective use of the r