Variety (September 19, 1951)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

1*. 1*51 naatrt ■ * TO* COCA COCA 4 MOUtS Of TV Nl wtu with a total of 60 minute* of commercial time 4a The Coca-Cole Bottling Company of N. Y., lor Five day a week "atrip* , daytime partici- pation*, evening dramatic ihowt and spot*. have young* ter a and oldster* all over the New York Metropolitan area humming the new Coca-Cola )<ngle - and bat ing Cutes*. f ivo nights a week oa the aa These million* a bo I M IN EXP Ef the oNl IS it vot'd imii • _ »c****" ~~ . , Sk 1 I mgs - o^« r I id Ill .u. bu.'"*** xj roe coiSAfi t r*a s tun*, a the dramatic ahow Mima •ales and b reaching viewer per thousand than any other daytime dramatic show. at a lower met roe MAM ft CAMOMS ’ lorn* oecui , highest rating TV network children'* pro- gram. ha* given M4M * Candie* such a sales boost In 18 month* that MkM t ta now tha Number One seller of all bag packaged / w A Shown Kara of Tha 30 m lor (Moots ol tha Wiilimm Iffy Company. tot cotoan t v»t ana turn suns, irtwi if •tor* - the dramatic, human interest quu show — is proving that, seen in the moe/unf. TV rea do a great job. Today. "Strike It Rich**, at 11:SO AM. has s higher rating than moat afternoon TV shows. ns* h vvfc'*- -it. ■ •>. — tot CAV successful daykm* • sample ol Esty p g real telling job. This first ta variety program b another pioneering in TV. . 3 - rv soon roe “Ivimaot * sat. nans a* well as for 'Prestone” Anti-Freese and Prince Albert Smoking Tobacco are cur- rently proving that interesting and memorable TV spot* can be a vary effective use of the r