Variety (October 03, 1951)

WLTV. Atlanta’s Hard Statin Takes to Air in 6 Weeks, for Record IS DAT, CBS j MCKH FOR AI-TY Packagers Beef as Networks I Takes to Ar m b Weeks, tor Record i . lor both AM m4 v*4h this year A !i " ^ CBS it currentiy wttk WLTV. nation's Ibtth station mm) #f-Lla— y P the tenor for t weekly half hour Atlanta'* third. woof ou the air PIMI|Hlj I viOSlCJ "X* show on both AM and TV, both of <Mind*v 301 o«i Chanoel •; vacated Cincinnati, Oct t. »hlch wouM *Urt bv w SB-TV. »htrt» took *<rer Ou*- J»bn Thom** Murphy. who ' »re • If th* dr.l «*•• through. «' * _ _ __ *«ieg H.wbrbr NIC 2* Msrphy a Crssley VP. wrvlre* but W51TV relrbr.lrd ~ ... .. iorm»t . t i»|M to mum o revoo- H. .ottrb Wtth hooplb. Including . I —■ **—> * OWO •< l *Mw <>«» prodrjrn fw TV ildUtor to orurrsm participated hi by Gov operations for the Outlay Broad- that currently doda by Aina Young VELdS *».»or William t orp SStwo^tf'w TiTc b Hartafletd Fulton County Com- Morphy resigned from SBC see- ‘. n mihbiou Chairman Tom Camp and ^ n jl dfA MW.. officials of Atlanta Newspaper*, #r *J 1 "**** Inc owners and operators of WNB- '»*th ata three-way Ohio spread ■ . TV “/TT <m hiding WLW-T. Cbtblfi flDC F TU Although WLTV has an affllla- HL f W ; ,) »• Oaytou. and WLW-< \,|)J I\ 6 vOm| 1 V tion with tha ABC video network «n t olumbua^ , ■ /y >, It will ha M days tofora tha new _* or * Ki * r% * station will be on the air with any T , —*»« -live'* shows Actually. WLTV got »nd appointed Hyry Mason Smith, l on the air only Ulna days after ,n rh * r M of WLW vales aa - frtitnt tti lu rnvf This stenin t < 1 ' ice*presAddflg B.'NMfp' Of Crusley __ > w. &wxsrtrs r..^-t^ , ; , cjr r “rrb. && Evolve Patterns before the Federal Co m m u nication* Wins, New York. CsumMsa. While television guaat fane lu CBS’Record TV etnBidTo Barker sa a Bicycle CBS sport chief Bad Barber was probably tha busiest an- nouncer la tho business last weak* end. what with hi* “Football Roundup for the web Saturday afternoon sad his coverage of the Brooklyn Dodgers* baseball gene for WMGM. N. Y ladle station Barber called the Dodger game from Philadelphia Friday night 29> aad returned to N. Y the tame night ta handle the three-hour "Bonpdug** Saturday afternoon. He then returned to Philly In time ta do the Dodger game Saturday night He was also slated la toe of "Taka Another Look** eta CBS- TV Sunday afternoon, but turned that )ob over to Via Scully In or- der to stick with tba Dodger* Sun- day. .. j Presence of the nation's lOtih license laaued before FCC* freese,) emanated from merger In June,' tflflB. of the Atlanta Journal, after- noon newapoper. and tba Const It u tina. morning sheet Atlanta News- papers. Inc. was organised as the company ta own and aparata both rags. Journal ownad and operated WSB-TV. AM A KM. NBC affili- ates. and Constitution owned and RCA Color Test i While television guest feet In many cases are pushing program coats up to unprecedented heights, the networks art doing everything possible to bold the line on ether hud get ary factors. CBS-TV prexy J L Van Votkenburg said this waek He also revealed that he has lust signed tha biggest three- rags Journal owned and operated * ashtagion Oct 2 k. W SB-TV. AM A FM. NBC \ Umh , rt rrr ^ a . - ^ * * ****1 ltM Cm,•<I* ution wiwmui amt Member* of the rtC will witness for the Anal quarter thia year and operated WCON-AM A FM AST the BCA color system for the that CBS. despite Ita near SRO tuouthpiecee. and held license for Aral time here next Tuesday Ml, atatu*. la still tr>mg i«< WCON-TV. which was dut to take the air about the time the merger ef the papers was effected William T Lane la veo p ae and general manager af WLTV. Walter (' Sterdlvant is preMdaa* of B r oad M take »»ea tha ay Mem will be shoun ta Chicago Oct S Four tndle statlosw am casting off thatr station representatives to set up combined sales office* in Gotham and Chicago. Station* are WMCA; N Y.. WIND. Chi. WLOL Minneapolis. and KIOA, Dee the FCC. ether Government of- M the air. Aclal* and member* of Congress -We are not stopping aur search f>emonstrations to he held three for new Ideas juat because we're time# dally far 10 days will com- almost sold out.** tha web chief Venture ' Current situation la radio, do- splte renewed boahrolter support for the medium, has pushed pro- gram prices down to a point which has Independent packagers squawk- ing. While the network time chargee were cut 19%, the show- packagers complain that the web* have axed price tag* for talent to a much greater degree. A survey ef program depart- ments at the chain* reveple that tha average price for a sustaining half-hour dramatic vehicle I* tl,. $00-92 000 . with the Igure for com- mercial airing af the entry going up to 99.900-93.500. The hard-premed packager* am getting tome fceftpH from the nets. Which am contributing facilities* staff sertpiers, bouse musicians, an- nouncers and director*. This aid la helping the antakde producer* make ends meet an tha reduced mat*. While packagers have been try- ing to resist tha pressure, the chains am standing Arm behind “take It ar leave M M offers. They flatly state that prices have to bo “realistic.** One concession being made Is giving the package houses the op- tion of taping their shows. Almost <Continued on page 44) Weintraub Axes Sat TV Block « uine ta# th« n#w station « on prlae color shows transmitted from said “If we And a program that »n,p», L» »*• «• WMhln*- ... .hlnk ^y b, .trM.M th.. o« Atlanta from Syrarua* N Y *brr* •»* »l«»wa»a relay | no* on tha air -r ll try to tad a h# waa gonrral manafrr or rart "■ «■ Y.. MCA »U1 Invlt* th, pl»ra fur It. Ha aaK tba wok pra*. at.oar of WAC«. Prior to lyt. public to notrb tito d.mon.tratKma ’ ««• »«■« ba to praaant tuck ahowa radio afAllalMBl ho h».l hi. awn lor tho bret ttmo, at tho Cantar ; "l. ob tho ao- advert tat a g agency ta byraruaa Theatre and tba Johnny Victor »umptM* that they might want to W1 TV t. tataraatln* an Channel Theatre ta tba *CA Kahihitmn "P 1 ^- u *»‘ r P"*»"' prjgrama. Ha ■ bin la Vh doted to wMtahnJ HoU l^at aanaa of rotor umw. | -mpha.laad moreoyar. that Ihenew ?hr„ U „\^*fh.V*?: C J..^ H. T. w ren , reared to M-ncy mat lorathH. plan Store It actually potent*! odrentM tba gj ^T.^t^ot .ny* .LoJ had no license while cable time which it thinks uffers m*>r# ttosai- oaa hemg allocated far thia quar- A preliminary closed-circuit teat a,.... th rucrwotiw on tha ter. H must wait 29 days before it of He transmissions wa* made here d W'.- ran present “live” programs fed Sept. 20 for Brig. Gen. David Bar- ’ . out by the network Lane estl- nolf, BC A board chairman, and A * ,M ‘ v 0 * i r * m niateg that his station will carry other rompany brass Gen. Samoff ,n underlined around 19 hours of ABC commer said the trial run pro\ed that the of •'••M »m* U rial programs per week after Nov company's color system could have m**piu*n. rather than the rule. 1 Meanwhile. WLTV la thawing been transmitted successfully across cooce«lc<l^hough that the coat moat of the ABC programs via the country over the new east-west mSAP** Ig .mn'MMPm.MCMff fWm kinescope recordings relay. 1 4Continued on page 49) Ralph Atlas*. WIND general man- ^ ir search ager aad WLOL and KIOA prexy Three ahowa laun< hed this spring ae we re He a ala# associated with WMC A ^>y the Weintraub agency an ABC- eh chief ta • consultant rapacity. TV in an hour-long Saturday mom- ram that WMCA pmvloualy was rapped by *** Meanwhile than one fr ^ 4 Peters; WIND by KaU; th# w#b ^ ** w ev#ml,l d KIOA proxy. Tnree shows launched this spi ng with WMCA ** Hw Weintraub agency on ABC- kty. TV in aa hour-long Saturday mom- WLOL by Blair, and KIOA by •P®***™. AmnM-Dent and Rhode*, ftaymer. New out At. tagged AM *Twu Girls Na m ed tmtlh.* Radio Sales, will get underway by kecked by ! T. Babbitt leaves tba Nev. 1 . WIImot Losee. who pro- 13 noon period on Oct. 13. In Ita viousiy waa with WINS. N. Y.. will place General Mills will install head the Gotham office Chi topper the new “Betty Crocker Show.** hasn't been selected yet. which will have a production budg- —— ■■'■■■ ■ " ; H af 919.000. a higher nut than /•Off* 1TJF1TDF | Fife , previously has been allocated for arnumma xjzxsz. IN N.Y. TV EXPANSION gSSfc b “‘ ( BS-TV. In a new move to hold Faith Baldwin Theatre of Ro- down production coats, baa inked a manor M sponsored by Maidenforffi A% e-year lease on the Monroe The- 1 bras, goes off Oet 10. and “I Cover atre. a former fllir house on Man- Times Square.** bankrolled by See- hattan * east aide, where It wlU man Bros. «Air-Wick >. departs Ort retain standing sets ou three of tts 13. Latter two atanaaa alternate rroaa-the-board daytime programs, in the 13:90 p. m period In that way the cost of striking a All in all. getting WLTV on the air from scratch within a period of sis weeks must constitute some sore, of record. Personnel num- bers 31. Arch Ragan, formerly with Fort Industry. Inc , la com-j merrlsl manager, Roger O. Van Dusrr. formerly with WMHR Jack- aonvtlle. 4 s program director, Hob Recruits TV ' ; r via Dai To Solve Murders -S Boston. Oct 3 On the heels of the current ertme wave in the Hub area, stair and city police are turning to TV In an attemot to crack several un- solved murders with result W HZ-; 1 \ has *kedded a series of li‘ tmnute programs to hit the air this • wrrkmd tabbed “Public Proar- ruior * During the series, a po* lu-e chief of a neighboring cltv or town will present all known farts concerning a speviflc crime, w ith hopes that a \iewer might ronxe up » with some hitherto unknown lnf«> As an added incentive for viewers to he alerted to dues the Clot! Itottltng Co. bank rollers of the s« nes, w ill award $500 to anyone wb««se testimony or clues result in ipprshmMMi and conviction of the Person guiltv of the murder tele- vised on the “Public Prosecutor” program. • •. . W N vr r\ < arried a special 19“ n.mute telecast last week during^ wtdeh all dues and facta regarding jw|. W ret rnt murder of a State ^Trooper sere panted along to H viewers b> State Police officials, pr *ho urged public's cooperation in r tracking down the murderer While thia was a 'one-abot” station un- doubtedly will cooperate with po- llen officials whenever needed. 1 m Premieres tOet. 9-19) following »• a list of ahowa. either new or returning after a summer hiatus, which prrem on th* four in*)or radio networks dunng the nest 10 days <Od. 3-13); Oet. 1 "- ■ Halls of Ivy. Situation comedy; NBC. 9-9 30 pm Schlits. via 1 oung A Ruble am Mystery Theatre. Mvstertrs. / ARC. 9-9 30 p m Sterling Drug, via Dancer. Fitzgerald A Sample. Casebook of Gregory H ood. Mystery. ABC. I 39-9 pm. Sus- taining. Gro u ch* Marx Show. Quit. NBC 0-0 30 p m DrSplo-Pt> mouth. Via RHDAO Ring Croaky Show. Variety. CBS. 0 3d-10 pm. CheatcrAeld. via Cunningham A Walsh. Red Skelton Show. Comedy. CBS 0-0 30 pm 'Sold on special . ont -»hot basis i; ; Barrie Crane, Confldential Inxrstigator : M>*ter>'. NBC. 10 - ld 30 p m Sustaining.;' Oet. I Richard Diamond. Mystery, ABC 9*30 pm Camels, through E»tv. •v .' • A Roy Roger* Show. Adventure. NBC. 9* 30 pm.: General FihmIs. via Benton A Bowles. vtoftirlawd. t'.S.A. Music CHS. 91 $-0 pm Sustaining Martin A lewis Show. Comedy. NBC. 1390 pm. ‘Sold via / Ojx-raiion Tandem.) >.? Big Time. Music CBS. 9-0 30 p m. Sustaining Duffy s Tavern. Comedy. NBC, 90 30 pm. Sold via Opera® tit*» Tandem ) -•Vv Faul Weston Shew* Music. CBS. 0 30-10 pm Suvtainin 9 a, Oc t. g Give and Take. Audience participation CBS. 1130 a m -noon. Cannon Mills, via Young A Rubtram City Hospital. Drama. CBS. 1:30-3 pm. Carter Products, via SSCAB. Vanghn Monroe fl kanr. CBS 7 30-9 p in Camel* ms Eaty. Talent Search. Country Style. Music NBC, 9030 pm. Sus- taining. ■ • Oet. 7 Frankie Lain* Show. Muuc. CBS, 490-9 pm. U. S Army, Via Grant Advertising. Our Mlaa Brooks. Situation comedy. CBS, • 90-7 p m. Colgate, v is Ted Bates. Berg—-McCarthy Show. Comedy. CBS. 9A 30 pm Coca- Cola, via D Any Hollywood Star* — Stag*, i Drama. ABC. • 390 » pn. Ruo- ao*. via Grejr. ..TT..- MW** nurewl h« bmifht th# H ffdnf DdAV 9 941 limn Jbak a' »*y lor toother .how. which hu T v f ”^Th« Clock “ Tl?.hwh loot bren . budwury probl.m. hM ' on NBCTV Mref thT fTrCthtTitii m ymn !“ plmc * 4 trough ONrll Larson ^Jrin i h rifl« Axinu* *iio 4 McMahon to start Oct. 17. street and First Axenue. has I hKi , lAf|| 4 ,^ wiU dlwt square feet of usable floor apace. . . . __ . . making it the largest studio theatre . .P ru ff ) *** operated by CBS-TV in the east Cri “* Wlth which Sets for the daytime strips can be °? ,? rtW i? rk ,1* * lu# * kept standing in different corners Ifjl m ^ n h * u| * * of the studio, making it possible to J* * . J * erUK V Show air the shows back-to-hark if nee- ff . WCOB f. ^ whodunit; air the show s back-to-hack H nee- J? Block * t sec —d_ hilff whod un it; emnry. AH three will be struck £? Ut : l T ^5^2 < BS ' Saturday mornings, however, Io|t^* Agency Is Cecil A Presbrey. make way for the Fred Waring, --re-—-— vhow. which moves to the Monroe ||DT^ k| V - from its former origination site nDl I I*. I • mCT flCdVY at the Town Theatre 55th Street * r « • and Ninth Axenue. Waring show UO LlV I ranSlTIDtlOnS wiU require the entire studio, and w J , ^ the seta for the daytime atrip* will - • er * rf ot Hi# b« ret up >«>ln Sunder night! la J: *. 7 dV. to ' •• r » bo *** h ' *3 Unre for Mooday'a ulrlnn vtNHC. (k. thorn lUgfthip of NBC. Nr* CBS studio, inridroUUy. U i* nn *" “"*5' •' «><b Irrno dlrrrtly rerore the Urret from th. “ d MreMurrey; orb’i rerncry dork, where ft'rtorrr , *? ,d ^ moot of It* MU. prop,, rootuure* *'* U * nd Humphrey Bo«ul; "Favor- etc. No saving la i>o%Mble because lu Story,” Ronald Colman starrer, of that fret or hourrrr. (tore tho • Bd „~°“» V > T b * rt * 0 S*"- " union* «rn *tUI require th* reu to1 i*‘ b ”. n "“'1 b » b* tturkrd rerou th* ttntt. ■ WNBC to Nu-P*». * Somoyl Phor- ■ macs! Co. sedative, via Emil Mogul . . for 53 week*. Airer starts Sunday, Tag Film Orer CBS °' t **• ** , >M '■" . California Light Opera Co ’s 19m tirarmm a * mm tinted xersion of “H M S V\nm- WNdT lilts Morgan fore.” which waa lensed at «Bt . * Republic Studio. wiU be the first CMm fr pasteliard pic to be telecast on the CBS color net Film will be shown WNBT, N. Y , baa rut a k»ne Saturday tg» on the CBS outlets audition of a five-minute, rtwa- in N, Y., Washington. Baltimore the-board show with Henry Mor- and Boston where. In all. • total gan. It’s planned to slot the briefte of about 300 receivers are equipped in the 5 25 ta 9:90 time. Monday tinted version of “H. M. S. Pina- fore.” which was lensed at the Republic Studio, will be the first pasteliard pie to be telecast on the CBS color net. Film will be shown te pick up (he color images. through Feature, which runs 74 minutes, hasn't though the deal ted aa yet. was booked by llofttwrg* Produc-1 Station feels R*s bit on the right tiona, indie distributor. CBS on video formula for Morgan, who will two half-hour programs daily for tte tba four-atatioo network. . i Co Ort. 15 starts using color pis in do a daily gabbing routine on suck two half-hour programs daily for' items aa *Tiow To Fix a Trolley