Variety (October 03, 1951)

Record Details:

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ttt '/tps are ana here's the latest: at ABC a full hour of daytime drama every on Radio • . v . • . • • , . • - .■ , , • • ■■ » • . ■ <■. \ , . . , . • • . _ . . .. . .. ■ > / i •••■.. .• . . . . • \ . : . . •• • ABC Radio’s exciting new daytime structure has paid off with enormous success in the morning: every single segment of morning time has been sold this fall. What a line-up of shows . . . and sponsors! Hazel Bishop... Swift... Philco ... General Foods Sterling Drug ... General Mills ... Lever Brothers Prudential... Serutan ... Philip Morris And now ABC is beginning to build the same sort of winning line-up in the afternoon . . . beginning with four popular daytime dramas, scheduled back to back, from 3:30-4:30. MARY MARLIN 3:30 pm. The Strange ' • V 1 * ’ ‘ 1 " • • • : Romance of EVELYN WINTERS 3:45 pm. VALIANT LADY 1 •; • « . 4:00 pm. JWl a onct-in-aAifetime chance to hitch your product to a big cure- fire promotion: ABC Radio t afternoon thou* wilt hare a Major Priority on Advertising and P rBLKTTY during the coming wont) 8. lor full detaih call . ABC Radio Sa!t$ (Cl rob 14700) todojn MARRIAGE FOR TWO 4:15 pm. RADIO American Broadcasting Company