Variety (October 03, 1951)

s. mi DET.’S XOU ON M’ ON “CO UNO' DRIVE DMrwlI. Oct | tract no* arc OwaU Day tfntt Calbert the Hid Eve Arden ell el whom mmy up on CBS this year and William Bendii and Ai Pearce, aba will go NBC' ' RobMnaa returned to New York from the Conat Monday <|i with newt of the new CBS per* tonalities. while WUe. atill In Hol- lywood. revealed that •how and authoriaed the prepara- tion of a TV version of "Our Mlaa Brook*. ’ to atar Mlaa Arden, who currently plays the role on CBS radio Sunday night* New Comedy Show In the worta alae la a new a how to star co m edian Boger Price, who waa apotlighted on CBSrTV thla summer in a program titled "Hoe packed IMM in an gglMBillli" RobtaMl mm got an okay udeo deal and that he la huddling ! from mystery writer Raymond with Pemoe for g projected re- l handler for a video version ef vival of the ancient radio sen** “AI Pearce and Mis Gang ** these shows would be on tne air by the Aral of the year, or shortly afterwards. Wile, also with an eye on video’! future, has ordered all NBC pro .. 1 . . .gram men to scout new talent, per while the iterate rating for the lop iteyi^rty comics who can be built programs Ip about the taM M loat jnto top material Flan ha* a two- ter budget but said CBS Is forced t spend more mone> than ever be cause it is constantly expanding its programming schedule and e a pert the "’Philip Marlowe** private eye minting with new suataining pork C BS eaec predicted that all ages Inctuded iffJBa budget la Ratings on the new show * tn< l dentsII> bury the fact of a mount _lng lassitude among viewers In re rt to TV. But. It’s explained fold poor, the Agbfes should he larme because of an increase of 2 000.000 In set circulation since September. ] a ***** ’ *mka> _ * , _ wttl Wile said-the of some current vela have ta slots down to ^ X*** '.*** new ratings actta-1 show monthly soon, and the ally reflect the novelty factor f**r, improvement of program quality new *♦*towners, plus the heightened Interest in viewers on the Coast who are seeing live shows from N. Y for the Aral time and by the same token frAed a la« k of Interest among older aetownera. Both SBC and CBB. of cuunn are virtually sold out on their Clam A nightime periods. But. according to web eaeca. with lop shows slug- ging it out foe rating honor*, there are bound to be some casualties be> #»re the end of the year, While the via new faces Both he and Robin son feel the type of talent needed ^ from N Y M l> wood '.-m -*TI— furm Boh •re it will natural* Bandar BNP* w**.m**> put In hia order at lead two weeks ahead of time lt*a the lad minute changes In ad design. Van L Jl , . „ , . Yolkrntour* hM. «t>Kk throw th»! H»U)r»oo4 wtU fellow c lowly a 4 Une—and mod ef the fortunes of Ferrtn a trail* rjr. I blaatng. Blowing up old ahots with Wwh nr*tv AmrUn+A to reveal ■ cm * *• But doing IK _ aeoir^fclr Mi w#w f»urth-auar 11 •Kh should have a apectal the Agurea for hia | to budget makers - and hankers Television may yet prove te be more friend than foe ta the picture Industry Belling old scraps that kwt no other earthly use is like tapping a rich vein in an old mine, like a windfall from s rich uncle If ferrtn can put it over • new •venue of revenue will be opened Hollywood has long mrown away more than it used and if such waste can be turned to profit It would mean millions in salvage from what was once a worthless pile of junk The new motto, “don't throw it owoy. wo can aell It ta televi- sion,"** may not be bung an of Ace walla hut every man with a dollar to spend will bo mentally oierted provision for seven complete crews te the web’s production lino up. he by the United Detroit Radio Com- mittee In its ‘ Wherever you go there’s radio* cooperative cam* ta sell rodie are being available te other station* interested la conducting a similar i other rules. It wa« By Hal Naal. chair, •a of the committee The kit ef materials Include* art work far the “wher* go there’s radio** trade, “tip-on~ stickers foe letters NBC Tries Kc House As Hope TV State; Coast Staffs Pinch Hollywood. Oct. S . After much shopping around for and mailing places, copy for radio •pots, samples of kua and ear cards and details ef how the dn!red~cff<>ri waa organised and launched in the Motor City. LeUar It C«ut Oa NatuMKM Rife Deal a theatre to originate Its third i ta Hollywood's new aesu o my and Chicago, where ly gravitate, Both nets have also urged talent agents to faring lo their attention new comics w bo show promise. While Bend It has been playing l4fe of Biley** on .NBC radio. Hope. NBC came np with the Bel- mont, I.SOOtester, two miles from Hollywood and Vine. Deal with Tot West Const it a one shot teat and if the house works nut to the Playoff Wile has set him for guest spots net’s and Hope's satisfaction a long- **n TV. like hit recent stint on term lease will be negotiated. Kate Smith Evening Hour H CMS now would need a shoehorn to Pearce ha* been In virtual retire juggle any new show* Into it* ment the last few years hut Wile Schedule. Robinson said the weh hope* to have him do a daytime hour long strip for participating sponsors Pearce show Is slated far aa audition later this month. wants to be ready with new oltrr tog* in case there are any mid-sea- a»n casual It lea. or If some of the present CBS sponsors And their programs too weak for the rompetl lion and seek other shows All the new shows are slated l«»r Coast originations Kobinson huddled with Miss Col ; bert in Hollywood on the po*-l j mg up program costs, lultty of her doing a weekly half- ample of what can be t'nur series titled “Vanity and Mrs. the lid on budgets. Van Volkenburg CBS Record id Budget item ms* *• maa As one »l to keep Pair It's to be an original, duced and scripted by Frank ien He also opened negotiations tume depart cited the “production line** system deviled by CBS for Ha set and roe NBC found itself In a quandary with three Sunday shows and only two points of origination—El Capi- fan Theatre and the made-over stu- dio 0 at Radio City. Feeling the pinch fur apace. Masonic Temple Auditorium on Hollywood boule- vard was rented for dance rehears- als. and space far Baas Puller. NBC producer af the Colgate shows, leased in a nearby office building Belmont picture house has been closed for several months and for- merly housed stock. Stage is AO by 10 feet. with the Rttx Ho* weekly I Web has built or compiled New York Journal*American )0 Toea Rept U. ItAI eee* Tlx THE COUPLE NBC-TT W AKER-UPPER' NULLS NAME TAUNT Tender Little TV NEXT DOOR | • • At High Noon Written By NBC TV la mulling the poaatbit Ity of using tome of its name atari ! la Its projected 7 ts I a m. pro- gramming. which ta slated ta rail Nov. I. Web has already talked with Dave Garroway anent hia tab- a daily roway is willing holding out for a nighttime pro- gram in exchange, in order to re- tain his * nighttime TV identity.** Web to date has auditioned a couple of different program ideas fur the early-morning venture. It plans to get the format completely pert la the show. Gar- ming but to said to be MS* IS WOR and WMGM. N Y. radio ladle*. CRB then went to ABC. which agreed ta take the feed from WOR-TV and give It te CBS far beaming In iha net. Since Schaefer Beer, which bankrolled the Dnd0sr games oa WOR-TV thla year, to a local brew, the game waa co- oppe d around the country CBS took Barber's commentary for the net coverage, hut the rials were limited to bet innings aplela, during which time they were cut off the network feed and John Detr. Barber’s assistant at CBS. did a color commentary on each Inning for the network All-in. With the aeries moving yester- day ta the Giants’ home base, the Polo Grounds. NBC' moved in to pick up the rights negotiating di- rectly with WPIX. N Y Dolly News’ station which has carried the Giants’ home schedule, and CheaterAeld cigareta. bankrolier of the Giant games Giggle Arm parted to sponsor the pickup on NBC • complete coast lo-coast net With CBS holding the westbound relay until 3 pm. dally and NBC having It from 3 to 7.30. it was necessary for the too nets to awap time each day la permit their carrying the full game, which started at I 30 p m. Mutual network Incidentally, carried the playoff aeries on radio Bertram Labhar, Jr. director of WMGM. N Y. and to p pe r af M-G-M Radio Attractions, leaves this week for the Coast te nark on shows which the traoeertptioo out* At will provide the Mutual network in Its two-year programming deal. Lebhar wUl join WMGM progrs n director Raymond Kata, who to also production chief for MGMRA Lat- ter arrived In Hollywood last week Mutual program veepea William Fineohrlber. Jr* meanwhile to post- poning Analixation af hia fall sched- ule pending completion of the MGMRA project. Cmst RTDG Whs Hike ^ f Hollywood. Oct 3 i’ppance of from 23 to IS'x'Y in scales for diracturs and associate directors to provided la new pact Inked between ABC and Radio and Television Directors Guild, with the contract now going ta Wage Stabilixation Board for Ra oksy In the pact are new minimum* af from $110 to $130 for directors and from $00 ta $100 fur associate directors. AI Abram*’ TV Show Pittsburgh. Oct. 2 ■ AI Abrams, a parts editor and columnist for the Poet-Gasette. is making hia teevse dehut on WDTV in a new quarter-hour program preceding televised football games Saturday afternoons an Channel 3 and sponsored by Duquesne Brew- ing Co. .'•• 7; V.; Abrams makes his picks for the clashes that day and also has a chin feet on the gridiron doings of the week-end with throe lecal All* By JACK 0’BRIAB 'HE premiere of a new daytime television show being a shaky matter generally, we’d hesitate to say. on the basis of yesterday's premiere of a new show starring Frances Langford and Don Ame* che that henceforth will decorate Channel 7 daily, that lit some- thing you shouldn’t miss. • • • • In several cases, the suggestion of excellence shone right out at noon This would Include Miss Langford s very good singing, one of the biggest stages we’ve ever seen in TV. and a fresh sprig of lender fun remarkably Well staged, acted end •rriftew. called “The Couple Next Door " \- • • • T ■ The playing end trnxing had i delicate touch for the tenderly ri- diculous."' insight into the ditty trivia that makes up >.oung mar- riage the property ' leslrained . mood avoiding the perilous comedy pratt (all* usualts ssso- ! oa led with Actional Rights into callow marriage*. • • • * I The entire ronAlet of the And visit with these mce kids next door had its Actional feet Ar.nly planted m the Aim&iest of notions; Amy was kept awake wondering whe esnild have stolen one tee cube from the refrigerator. It therefore is our mitral con- tention that if the writer tould make that skimpy fuoltshnr-s basts for a* darling a scene as we've ever slewed on TV< the outlook is . First four-and-a-hatf Innings ofl jelled, probably within the next' each game were sold co-op. while 1 Americans from University af PMt«* two weeks, and then kinescope the Camel cigarett picked up the tab burgh. Curly Stehburs and the for pitch-1 for the second half of each. _ _ ah * —- - ■ — entire two-hour ing to sponsors and agencies Show i to staled to ba l Daniel] Bros ing basis •old oa a parttetpat Tto Daily Sketch Ada m m A^h^h F^MfwFffM VM WWW Frances Langford Don Anteche Show Monday to Friday 12 Noon H 1 P.M. ABCTV .»7 77 . .f,.• . ... . v- ; * ’ *’•<• •' . • . ■ •. • Produced by Word Byron Dirnctod By lofor Kayo BANIIl HOUTWOOn M Warn lira hTMt Robsob Lights Fid Fmut ‘Hollywood Stars’ Hollywood. Oct. 3. BUI Chalmers, radio TV vtepee of the Grey agency, has wrapped up the Arat four shows in Ronaon • new ARC dramatic aeriea. “Holly- j wood Sura on Stage.” installed | Fred Mac Kay* late of Lux Radio Theatre, as director, and hauled bach to N. Y. Format calls for weekly change of guesla’s in 23 minute dramas. Shows, taped hero but sired from N. Y, take the f .30 Sunday slot here starting Oct 7. Picture names uaad w the Arat intor pro- gram* comprise Cornel Wilde. Jean Wallace. Arlene Dahl. Bruce Cabot. David Brian and MacDonald Carey Series was packaged by MCA. NBC TV Upi Sum Carl M Stanton, formerly chief ef talent and program procure- ment for NBC-TV, has been upped to director of commercial program planning. Thomas A McAvity, re- cently with CBS ns a production supervisor, replaces him. i In announcing Stanton s promo- tion. NBC said the web's program expension from early morning till late night necessitated the ap- pointment af a single exec to han- dle program planning. _ Whiz Biz When SCO Hits WFIL- Tho *’hard tell ’ boys know they ha ra to talk loud to bo hoard in PhiUy’a hotly competi- tive market Trims wtso birds ars telling each other that WVTL’g voice ponotmtoa nil tho vnot 14-County Philndolphln Retail Trading Aron and raachoa far biygl. Two-tblrds of tho radio* oquippod homo* atom to havn thalr dials stuck on WFIL. aaya BMB. WFIL, with 3.000 watts, yanks In mom regular tunan than 30.000 watts in moat of this At billion market area, BMB reveals. Trouble to. any the market- wise. too many people think of phiiiy radio only in terms of the city. They forget that half the sales, half the profits show up in 147 towns outside city limits, but still comfortably within PhlUy's - W F1L -adalphla. 1 \ i (Tlir Plul.ibflplii.t f i f i n r tronlc. agree that wni-»,iw watts at W)-to worth 90 times that WFIL vouo 1 in America's third market.