Variety (November 1951)

xovrsu Hr**4 , Nht Y«t II. H. V Yirwt? lac Annutl Mlwrripttao III BlMto r *»W » VI • St. ML M Uw N«( OMit *4 Hmm l.d \ V . Um art t Mm** .X l»T» COTVSMNT. mi. AT vmutv IMC AIL ItAMTt •••••vao VOL 184 N*. » NEW YORK. WEDNESDAY. NOVEMBER 7. 1951 PRICE tf CENTS But h’s the Recipient Who Pays Bp JACK MKLLMAN Holly wo od. Nov I The Mixmaster joke on radio nut get a lot of laughs, but it isn t foam to Undo Sam’s rfYtaooeri The jig i* up for the gimmick guys. Esprit is Columbus BOTH IN EM CO-OP, SEZSCHARY Hollywood will have nothing to i fear from TV “for rosily four or j five years * says Metro production troo pee Ih>re Schorjr “That’s how far away large screen TV Is for Damooe’s Gl Columbus Nov. « M-eiiee”’Dure’’ s7harv “That's : Nuremberg Nov ft All radio stations in the cityhow for away large screen TV Is for [ < j* rr ^ t>tly ,n (,, r _ teamed UP to sound an emergency home cornu motion ‘ many with the U 8. occupation ■ml Government operatives »re call for thi * ( ®*Hary notes that a TV net *yj**J (Moving ta tor the kill They ve neer of W>KO, when he could not k b n ,^ fcprr m m g HBMtt l J iTI be located after hia infant ton had . (or a 30 week season ,n ***** h * will also star Its drunk turpentine. ^ Hollywood. he adds is penned to tour the troupe Uin»u*h ample. „ All stations broadcast announce vlH , n rti ni f UUXMHKX) a week which Buropean countries where l » iiepartmenlv as hreakingrin points ments asking Liggett to go to Chil nH . ant film production in- wtUitary personnel u stationed tor television That »ftk* re* dren’s Hospital The engineer vr%<mrn , will lata* Dam«ne wag drafted into the cently transferred two aven from beard the announcement on his car g:MMJ (**, ,**> n Vnot only a case Army laat spring He's now a pre those w ings to the TV setup put a difficult connotation on "give* and made them a taxable Item Evervone else gets paid off to the T Men want to be cut In too \ ;■■■■. It s an old Hollywood custom. In radio and pictures, too. to mesh in plugs for a price The payoff a» often as not. haa been in mer rhandive inever cash*, either the sponsors product or hard likker by the case The giver writes it j off to legitimate business expense, j which it la. but it*t the recipient 1 the feds are after All this time the radio writers, actor*, and incidental Js um oy failed to declare the “gratuities in their income tax returns and that's where the collections will be made No fraud la Charged, but what the Government wants is Ua fair share of the loot. Several of the giveaway oper- ators have also been active in pic- tures planting a sponsor's product somewhere in a scene where It can ♦ Y auric departments of the major 1 .1 lent agencies are rapidly b ecan w 1 Mg If Vel y adjuncts of the tele- 1 vision divisions The two s e c tors ■arc assuming integration to the potnt where vaude experience and i»a« kgtound plus a well rounded knowledge of acts are prime assets in the handling of teevee Music f’urp of America, for ex- is using theatre and cafe radio and got to the hospital in record lime The son recovered !T — of relative economic merits “ says vale first class Schary hut the quick distinction, between seeing midget sired peejv j showy at home no matter how con v eiuent and how 'right' the price—] assuming that anything for free' makes it right has already become an important factor Perhaps that j was not recognized by both sides, i assuming that TV and the film in Madam' to Tour. 1 ■■ '• ■'•'.//■ X ' f v' : V; But Merman-Less Detroit. Nov, 6. ■■ Mayor Albert E. Cobo was cut off the television screen by WWJ-TV Friday II* during a campaign speech, when he failed to heed the repeated clanging of a timer s gong which was heard over the air in thousands of Detroit living rooms. ’ Appearing on an hour long pro gram with 23 other candidates for £* ZZ? W "“ Although r.thrl M.rman ...I no. Of the JL OMOOtB video *2'"i no* in Ih. h.od, of thr publtc H» eMim.ted I hot th* majority ;"“|f !"** Lj*!j*V: „ £ .‘“V.., h»v» 10 «nd 12-inrh «ro«i Ac- yi.'jy.!* 1 !? !?" **1 cording to Schnry. como-gurnlly. " [ ln l ’'* 1 ^ n H ..'^ L ".' , , TV i\ still only a peep show’* com- * * llarry Homm, head of the theatre division also is handling the tMM>king% of “Star of the Family " MG A guest talent department head is Johnny Qreehhut. formerly in cafes .. X The William Morris Agency has long u>ed theatre men in lele llarry Kakhetm. oweifme talent liooker for the Paramount cirruit. iv one of the top video men in that offiee ften Griefer former nian- the A dams Theatre. New- rvtces the Milton Herle show. Dipre Shapiro i» also an rs vauder • Continued on page Ml be seep by mtlHona in theatres clty Cobd instated be had Cine instance is known where a ^ informed to it«>kt*r stood the coat of an en- speech to live minutes tire set Just to soot the product on the stagehand pounded on the a table shelf The customary pay- gonf Cobo , IO pped bewildered in off as H i* in radio. Is • case or lh e middle of a sentence and said ‘ ’ w choice spirits. pi am not familiar with your sig^ What the Government collects nal ** Obviously miffed, he later will rover a period of three years told studio officials: “It isn't good to cut the mayor off the air. It was pretty crude.“ It was Coho s second brush with the station during his reeled ion campaign A stalled auto had de layed Coho s arrival for the same broadcast When the program di rector attempted to enforce a last pared to films “As long as there » such a preponderance of small screens in the home, he thinks. • TV will never lie able to approach the scope *of Hollywood." And "•* while most manufacturers are now , turning out receivers with screens . *&****"& : *!? Madam , *7 * _ —. 1 Broadway without Merman In case of “Annie, tConnnued on page 22> • C ontinued on page 63• "W- ■ ■ ■ I | ■ I . II ■■■ I ■! Tim ‘Preernk’ h pi m (2 Lbs., 5 Ox) JnstNrts CBS’ Inti Video ivr> impossible, since Mary Maftin loured successfully irveral seasons ago In the Merman role In “Annie Get Your Gun/' also an Irving Berlin hit ; Hayward figures that there’s no on the business lm»k a France to Compensate U.S. Fibnites for War Damages of $3,000,000 Pari*. Nov. 6. The French government U pre- . paring to compensate American severe drop when the *bow played gI(n rnfn who suffered war damages n IV l . . v a n 1 rector attempted to enforce a last- r-.niv bv llO Debut it ILC Burley uwnve. Iasu>n theaar rule. Cobo v ^ ers in the U. S. actual tele prepared to leave without appear vtked p^gup, 0 t the I nited Na . .. I . . . *ayi»g “The mayor has other ||on# grn eral assembly sessions A surprise birth considerably duties " That crisis was averted from p iril gaily, starting next Sun Kansas City. Nov. 6 through the summer with a re placement “Madam * will undoubt edly lose momentum by nest June and might be costly to keep going «v* f VWV T\* 1 through the summer with a lesser Via UN Pickup zzfcsr - ,h - pro WithMisa Merman s contract due property as was lost Thus. to expire June 1. the plsn Is to h[m mrn w| |j ftng |hr> hoW fold the production for the »um (ruuimble fraat i whirl! they can mer. while the star goes to the only use locally in the industrv. C oast to make the picture edition No decision has yet twen reached for 20th-Fox. If an acceptable sue- ( f these funds can be used for • Continued on page <2) I TV pto. from the Ciermis Invasion Claim* filed toUl about $3,000,000 whir* would be paid here in francs The law about compensation ■. war damages specifies that, amount granted inu?t be rein* here in the same I ne of I CBS TV Is taking another step towards making international video setting plans to bring Princess La Homa iMrs. Jules Fritt*, featured dancer, was forced to hurry from the wings of the Folly to the hospital Saturday Afternoon f*T*. minutes before she was to go on with her regular turn Ten minutes after her arrival at Menorah Hospital, the dancer gave r evtagd the program at the Follv when a councilman insisted Cobo , ^burlesque Theatre here laat week, take his spot on the program W9b wt || accomplish the feat — 1 —“— — through arrangements completed lf .. n 9 -a*/, : this week with the L’N video com Hedda Hoppers IMl Imntce and Piramount Pictures . UN is to televise the sessions daily 4 H WAfld Hnctpcc Vldnif 4n p » r ‘* ^ hlch mili ** n WOOD nOMESh Viupu vu FAr a ml ermediaie film method Holl yw ood. Nov $ <>n the spot edited and*flown no Syndicated columnist Hedda this country for Clp transmission h th to a gtrl, prematurely born H op^7 has“ been* signed by Dial ] CBS will thus have daily pickups *«• .w i»«i ounces There was concern because expensive vidfllm aeries yet offered wtthtn 24 hours after each session and on an exclusive basis _Web cad*? ** b> * a??*' ^ JjF 1—1 "•*** —$16 000 per balf-bnBfSi^SinpSinMji^SBSlMBiSB^pF] I well to 1 30 w *** doing well enough j mat w m ^ gvf the cameras follow ernoons for 13 weeks Eddie Boas, folly manager, was Mtn Hopper during her dally i cross the board in the forr.-d to announce to patrons that rounds at such things at visiting p m period tnc show would have to go on with- the studios. gabKng with directors ( Past service is made possible •ut Princess La Homa due to “ctr- an g luncheon at Ciro's. etc. ! both because of the time differen- Show it to be arripted by Stan s tial and the speed with which the Davis and Eton Packard, writers on Par system can kinescope a show the Eddie Cantor and Jimmy Du- Par now can have a 35m film off Friday night show, and had done rtnte shows for the last several the tube, developed and pcinteg • number earlier in the Saturday years, and produced by film di-j within 30 seconds aflaf s Bj> ah °» •how She said she had been feeling rector John Van Geldern Series winds film outfit has guaranteed until a few minutes before her will be titled “Your Hollywood CBS it will have the kines by noon cuinstances beyond our control.” La Homa. an American Indian ierped as usual at the An ' ^ a ... P rl • cm JfL p ' . * Itl—rmry Until It52 • a X dr v • v % • w BfVERLY HILLS Cnnntry Club, Cuvimptun, Ky. CNuv. 2-22) Nov 23 ticKmond. Ind " 24 Davtsa, O. " 25. Kunuanu, Ind. *• 27. C Mw| i, HL LAST PtONTIfft, Us Vtftt 30 -Dec. 27)