Variety (December 1951)

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from t|ie network where successful pioneering is a habit; audit’s aimed straight at the 3 out of 4 families who tune each week to broadcasts of news and entertainment \ between 7 and 9 a.in. at least once every weekday. Moreover, because “Today” listens us 'weil as U holes, It will fit naturally into the is news of Korea, as it comes off the tape!,., Wire photos of Paris style showings, as they .-.v V come off the wires... Churchill’s voice from London within a few hours of his speech *.. Actual headlines of current newspapers from all over the nation. f '*■ is every known means of communication even television’s new Walkie-talkie — all used for the first time to feed the raw news into NBC’s “Studio of Tomorrow”. is DAVE GARROWAY, up-dating you completely on world events every twenty minutes as he pilots the fast moving two-hour show. "today" * is the time for you to ask about the program’s cost-sharing format, which will permit advertisers with modest budgets to participate in network tv for the first time. We’ve done an exciting movie about this program, too. We’ll be glad to arrange a showing for you; but better hurry, the show, goes on the air January 14,1952. 7-t AMfST BC T ELEVIS IO N AMERICA'S NO. I NETWQAK fO* ENmTAlNMtNf, NEWS AND MOftMATiON * p ■ • •• t * « I A Service cf Radio tiorporatfon qf America