Variety (December 1951)

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WCCO’s popular local personalities are not the fellows, to stay at home and rest on their laurels. These favorite sons of the Northwest—like Cedric Adams* George Grim, Bob DeHaven, Larry Haeg, Whoopee John, and the cast of Checker- board Quiz—get out ih person and win more friends (every one a listener) I Last year, for example, they barnstormed through 153 Northwest towns (typical town: Waconia, Minnesota, where 1,500 ' . \ ‘ . out of a total population of 1,569 turned out to see WCCO’s farm expert Larry Haeg), putting On shows, shaking hands with local folk .and talking about WCCO, its programs, its sponsors and products. It all added up to a junket of almost 62,000 miles.. . 230 personal appearances made .throughout five big and well- heeled Northwest states. And how do these campaign trips affect listening? That's an easy one. Any way you check the popular vote, WCCO is the first choice of listeners in its vast 118-county coverage area.* Matten of fact, virtually one out of every two families listening in this tremendous territory—day -Or night—is tuned to WCCO!* To be s'ure your sales messages are carried and listened to throughout the great Northwest market, be sure you use a WCCO personality or program. We’ll be glad to suggest the right candidate to take your case to the people and win sales for you „, . every time* ♦BMB Daytime 60-100% Area, 1940. WWCCO Listener Diary, Fall 1,960: 6 am—12 ml Sunday through.Saturday. Minneapolis—St, Paul Represented by CBS Radio Spot Sales