Variety (December 1951)

Record Details:

Title:
Variety
Date:
December 1951
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (December 1951)
Leaf #:
000220
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Early Cinema, Theatre and Vaudeville, and Hollywood Studio System
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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one ideally suited for playing at Easter time that we will purposely withhold it so as to deliver it to you at a period of the year when you can bring the greatest measure of cheer and faith and music to your audience* This delay in release will give us all more time to get behind this picture with a really great and outstanding We in distribution will herald "With a Song in My Heart" with as sweeping and penetrating an advertising, public- ity and exploitation compaign as merchandised "David and Bathsheba." We urge you, as our exhibitor partner, to begin now to inform your community, through every device available to you, of the coming of this glorious picture. . We now invite all exhibitors to attend the trade show- ings of this magnificent picture and will shortly announce the dates for these. I am confident you will acclaim it one of the-greatest musical productions in our company’s history. AL LICHTMAN Dec. 12, 1951 —at the 20th Century-Fox Studios Beverly Hills, Calif•